then you may describe your , which is a recommended product, service, or idea. course hero

How to write a good product description?

A well-crafted product description moves buyers through your conversion funnel. If you add a bit of creativity, your product pages instantly become more compelling, leading to more conversions from casual shoppers. To succeed in writing product descriptions, you need to answer questions customers have about your products:

How would you describe the product/service in detail?

Describing the product/service in detail includes information such as use, service, color, size, shape,etc. Not only do you need to describe the product/service in physical terms, you also need to describe how the product/service is currently, or in the future, going to be used.

How do you make your product description less persuasive?

You become less persuasive when your potential buyer reads your product description and starts saying “yeah, yeah” to themselves. To avoid this reaction, be as specific as possible. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information.

What is Lorane Valley?

Lorane Valley is a quiet rustic community boasting the benefits of a quiet escape surrounded by the serenity of the vineyards. The Enchanted Vineyard will cater to travels wanting a quiet, off the beaten path vacation experience. The following IMC plan will be written to promote The Enchanted Vineyard.

How does celiac disease affect the immune system?

When people with celiac disease eat foods or use products containing gluten, their immune system responds by damaging or destroying villi— the tiny, fingerlike protrusions lining the small intestine. Villi normally allow nutrients from food to be absorbed through the walls of the small intestine into the bloodstream.

What are the advantages of the Enchanted Vineyard Bed and Breakfast?

The Enchanted Vineyard Bed & Breakfast has two competitive advantages that will ensure profitability. The first is Missy's persistent attention to personal service. Missy recognizes that her most important job is to pamper the guests, allowing them to have an excellent stay. The other sustainable competitive advantage is the facilities, handcrafted and simply beautiful. The house and adjoining land are magnificent.

What is Morningstar Bakery?

Morningstar Bakery is a new organic bakery specializing in gluten, wheat and dairy free products.

Where is Morningstar Bakery located?

Morningstar will be located in Noe Valley, San Francisco and will cater to consumers who are on a gluten-free diet as well as those who are choosing to eat more organic and wheat-free baked goods. Morningstar Bakery will imbed itself and become part of the Noe Valley community.

What is the purpose of the introduction of an IMC plan?

Its purpose is to give the background of the product/service and a description to the reader so that they understand what your proposal is about. The background part briefly describes your company's history ...

What to include in IMC plan?

Some possible product choices include: New type of bottled water. New ink pen. Chopsticks. Baseball. Perfume or cologne. Purse.

Written By

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He is the leading coach on the topics of Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology.

Brian Tracy

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He is the leading coach on the topics of Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology.

What is a product description?

A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.

Why is it important to include mini stories in product descriptions?

Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to.

Why do people hold products in their hands?

Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

What are the sensory adjectives in Green and Black?

Green & Black’s sensory adjectives don’t just refer to taste, but also to sound and touch: “crunchy” and “soft.”

Why do entrepreneurs make the mistake of listing product features when writing product descriptions?

This likely results in lower conversions because people don’t understand how the product helps them.

How to add credibility to a quote?

Try to include an image of the customer to add credibility to a quote. It also makes your online business more approachable and relatable. You can even integrate a social media feed filled with user-generated content that shows real people using your products.

What does signature mean in Amazon?

The word signature gives the reader the impression that this is something special. Amazon goes on to quote the pixel density (300 ppi) and how the reader has glare-free display and twice the amount of storage as previous generations.

What is the purpose of the value section?

The section needs to explain exactly what you are selling and how it fits in the marketplace. It's easier to describe the value provided if you are the only business in the area selling the product or service in question, but it is likely competitors are doing something similar.

What is the purpose of the product or service section?

Focus on the customer: The purpose of the products or services section is to clearly express the benefits you're providing to your customers or clients. Focus on that goal by addressing how what you are selling benefits your customers. Show how it makes their lives better, easier, or more profitable.

What happens when someone purchases what you are selling?

If it is a product, they might buy it from a retail store, have it delivered from your online shop, or perhaps they submit a custom order in advance and pick it up at a later date.

What is a Kong puppy toy?

We cannot guarantee a specific color. The KONG Puppy toy is customized for a growing puppy's baby teeth, the unique, natural rubber formula is the most gentle within the KONG rubber toy line. Designed to meet the needs of a puppy's 28-baby teeth, it helps teach appropriate chewing behavior while offering enrichment and satisfying a younger pup's instinctual needs. Meanwhile, the erratic bounces make it ideal for those pups that just want to play. A stuffed Puppy KONG occupies busy little ones while allowing pet parents the freedom to attend to their unique needs. Want to make crate training easier or extend play time? Be sure to stuff with puppy kibble and a dash of peanut butter. Add to the fun by including KONG Puppy Snacks and top with KONG Puppy Easy Treat.

How much is ecommerce sales in 2021?

Global ecommerce sales have skyrocketed over the last four years: According to Statista, in 2014, annual online sales totalled $1.3 billion USD worldwide; by last year, they’d doubled to $2.8 billion; and by 2021, they’re expected to nearly double again to $4.48 billion. That’s 17.5% of retail sales worldwide.

What is the job of a product page?

Your job on the product page is to educate your customer. Write detailed, informative copy that helps your customer make a smart purchase decision.

Is ecommerce big or small?

Bottom line? Ecommerce is big and getting bigger. And navigating the ever-changing ecommerce terrain is a big challenge for small businesses used to the brick-and-mortar paradigm. So many factors impact your success online: how familiar people are with your brand, how effectively your Google Display ads are raising awareness, whether or not you offer fast and free shipping, how frequently your potential customers abandon their carts, and more.

Do you need to be a copywriter to write product descriptions?

Don’t worry— you don’t need to be a brilliant copywriter to write product descriptions that work.

Who is Elaine from WordStream?

As a product marketer here at WordStream, Elaine helps launch new products that empower small businesses to grow. Outside of the office, she might be found exploring the great outdoors, taking dance classes with her husband, or tracking down the best live jazz in Boston.

Who doesn't love a good story?

Who doesn’t love a good story? Bedtime stories, ghost stories, war stories, tragic star-crossed lover stories, that-awkward-thing-I-got-mocked-for-in-middle-school stories. Telling stories, both to ourselves and others, is part of what makes us human. It’s also a powerful marketing tool, especially for your product descriptions.

What is nonprofit product development?

A nonprofit that is developing a tangible product to generate a profit for the organization (referred to as a Social Enterprise) might benefit from reading the content in this topic about product development.

What is product design?

Product design, including activities that result in a detailed set of specifications for the product 's design. Product implementation, including refining the specifications by testing them, often through development and use of a sample (or prototype) of the product.

What is the difference between a product and a service?

A Service? Basically, a product is a tangible offering to a customer, whereas a service is an intangible offering. The former is usually a one-time exchange for value. In contrast, a service usually involves a longer period of time. The value of a product is inherent in the tangible offering itself, for example, in the can of paint or pair of pants.

What is a Fuzzy front end?

There are a variety of models, or sequences of phases, that people use to develop a product or service, including: Fuzzy front-end, including often informal sharing and clarification of ideas for the new product. Product design, including activities that result in a detailed set of specifications for the product's design.

How is a product developed?

How a product is developed depends very much on the nature of the organization and its products, for example, retail, manufacturing or wholesale. It also depends on the culture of the organization, for example, whether products are developed intentionally and explicitly or unintentionally and implicitly.

What is a feasible product?

A feasible product is one that can be realistically developed and delivered to meet the needs of potential clients. A viable product is one that needs to be profitable (or, in the case of a nonprofit, at least sustainable), including being producible and marketable.

What is project planning?

Project Planning (method to carefully plan and track development of the product/service) Businesses are coming to learn that it's never too early to integrate principles of quality management into the design and development of products and services. Basics About Quality Management.

What are Product Descriptions?

A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site.

Why are product descriptions important?

Effective product descriptions can possibly lure potential customers. Good product descriptions can potentially influence a purchase decision. Great product descriptions can ultimately help improve conversion rates and increase sales, as well as boost your visibility and SEO on paid channels.

What is the Make It Big podcast?

Introducing the all-new Make it Big Podcast — a thought leadership audio series for retailers, entrepreneurs and ecommerce professionals. Tune in for expert insights, strategies and tactics to help grow your business.

What is technical details?

The technical details, including the use of power words and A/B tests , can be the difference between a potential buyer on your ecommerce website and those customers shopping at a competitor with similar products.

Why is it important to know your audience?

In all, it’s important to first know your audience in order to determine what kind of content will best speak to them to increase conversions.

How to get all the relevant information to a buyer?

Pull out the content that is most important to them and find engaging, visual ways to get all the relevant information to them without any headache. Your buyer personas should inform the overall form and approach toward your product descriptions, including the website design and white space on the page.

Why do you need goals in product descriptions?

You need goals to measure the success of product descriptions.