gaining access to new customers for the company's products/services.#N#B. spreading its business risk across a wider market base.#N#C. achieving lower costs through economies of scale, experience, and increased purchasing power .#N#D. exploiting its core competencies and capabilities .#N#E. identifying resources and capabilities in the company 's home market.
Exxon Mobil enters into a pact with Gazprom, the world's largest natural gas extractor, to set up a processing unit in Moscow. Which of the following is most likely the reason for Exxon Mobil to opt for this strategic alliance?
E. the large size of emerging markets such as Brazil, Russia, China, and India.
E. can be a powerful strategy because a company is not vulnerable to fluctuating exchange rates.
having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the. resources to recruit, train, and support and monitor franchisees.
not have to compete head-to-head against strong host country competitors.
A. Fluctuating exchange rates do not pose significant risks to a company's competitiveness in foreign markets.
C. information technology expands the importance of geographic distance.
Exxon Mobil enters into a pact with Gazprom, the world's largest natural gas extractor, to set up a processing unit in Moscow. Which of the following is most likely the reason for Exxon Mobil to opt for this strategic alliance?
A. countries with previously planned economies are embracing market or mixed economies.
A. A multicountry strategy is generally superior to a global strategy.
A. is very risky, given fluctuating exchange rates and the propensity of foreign governments to impose tariffs on imported goods. B. is usually defeated by a "think global, act global" type of strategy.
having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support foreign franchisees.
a. The advantages of using an export strategy to build a customer base in foreign markets include. A. being able to minimize shipping costs, avoid tariffs, and curb the effects of fluctuating exchange rates.