Marketing is the process of combining the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual and organizational objectives. True. Within the distribution channel, retailers and wholesalers are called: marketing intermediaries.
A retailer is showing concern for a store's atmosphere when he considers the type of store fixtures to have, the size and type of signage to use, the type of background music to play, and the number and type of employees to hire. True.
Customer satisfaction: refers to the customer's feeling that a product has met or exceeded expectations. The strategy that is based on the demand for the product and the cost of producing it is called the pricing strategy. True. An intermediary that takes possession and title of goods is called a merchant wholesaler.
Leon Georges works in the warehouse for a manufacturer of air-purification systems. He is responsible for the transportation of metal components, preformed plastic, etc. used to manufacture the systems as well as the efficient movement of the finished systems from the manufacturing facility to the warehouse to distribution trucks.
The one bond that the vast majority of health care organizations has not been able to achieve through their standard website is: customization. There are three key reasons cited why loyalty is a major strategic challenge for health care.
A condition in which a patient desires something is a need. False ------Explanation- in condition in which a patient desires something is a will , when a patient is required some medicines or some medicinal support is called the need period.
the sender of the message. The target of any communication is the receiver in the communication process. Group of answer choices.
The challenge of pay-for-performance accounts. HCAPS will financially penalize hospitals so relationships with patients, if not patient loyalty, is important. The increasing number of mergers requires capturing patient loyalty.
A mission statement must contain a: target market, verb, and an outcome to measure. An organization's mission outlines the organization's fundamental purpose for existing. true. By engaging with stakeholders and embedding a stakeholder orientation, organizations increase the probability of:
Higher health care expenditures in the United States are attributed to technology, the fragmented health insurance system, and pharmaceutical costs.
Source credibility is whether: Group of answer choices. the message can be believed.there is a sufficient trust in the message that is communicated.the sender has trust, knowledge, or expertise.the receiver has the knowledge or believability to receive the information. he sender has trust, knowledge, or expertise.