There are some major advantages of direct exporting. 1. Increased profit Direct exporting cuts out the third party between you and your foreign customers. This means that there is no intermediary to take a commission during the export process. This reduces your business’s costs, resulting in the potential for increased profit.
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Direct exporting is possible by establishing wholly owned subsidiaries in the importing country. The home company bears the entire financial burden of setting up the unit. The manufacturer enjoys full returns on the sale of his goods in foreign markets.
Some businesses prefer to set up an export sales subsidiary instead of an export department in order to keep export activities separate from the rest of the firm. Form a foreign sales branch (FSB).
Here's why you may choose not to manage exports yourself: It requires more time, energy and money than you may be able to afford. It requires more "people power" to cultivate a customer base.
While there are real advantages to direct exporting, in some cases you may feel that the intermediary is worth the cost. Here's why you may choose not to manage exports yourself: It requires more time, energy and money than you may be able to afford.
1. Direct Exporting helps to have better knowledge of the Market. The great advantages of direct exporting are that the manufacturer has direct contact with the end users and retailers. So, he is in a position to acquire better knowledge of the requirements of overseas buyers. He can adapt his product to the changing needs of market.
Direct exporting has the advantage of complete control over the product to be priced in the foreign market. The exporter can also determine the terms of sale according to the competitive trend prevailing in the foreign market.
The exporter can quickly expand the volume of export through intensive utilization of the market in direct exporting. When agents and distributor are appointed in the importing country, they penetrate the market through an effective distribution network.
Customers derive good satisfaction from the products only when effective after sale services are available in respect of the goods sold to them. By offering efficient after sale service, the market potential can be fully utilized to the advantage of the exporter in direct exporting.
The exporter follows many formalities in exporting his goods to foreign buyers. He studies the foreign market very carefully and gains a complete knowledge about customers. If his products are successful in foreign markets, he builds up a reputation for his brand name. He is assured of permanency in the business exports. Ultimately, he acquires an expertise in international marketing.
It also allows you to have greater control over sales and to interact directly with your clients. Here are some of the top advantages: Your potential profits are greater because you are eliminating intermediaries. You have a greater degree ...
Here's why you may choose not to manage exports yourself: It requires more time, energy and money than you may be able to afford. It requires more "people power" to cultivate a customer base. ...
Updated July 19, 2019. Direct exporting involves exporting directly to a customer interested in buying your product (rather than to a third party distributor). You are responsible for handling the market research, foreign distribution, logistics of shipment, and invoicing.
An export sales department is largely self-contained and typically operates independently of domestic operations. Setup an export sales subsidiary. Some businesses prefer to set up an export sales subsidiary instead of an export department in order to keep export activities separate from the rest of the firm.
Your business trips are much more efficient and effective because you can meet directly with the customer responsible for selling your product. You know whom to contact if something isn't working. Your customers provide faster and more direct feedback on your product and its performance in the marketplace.
Your potential profits are greater because you are eliminating intermediaries. You have a greater degree of control over all aspects of the transaction. You know your customers. Your customers know you, and thus feel more secure in doing business directly with you.
You may not be able to respond to customer communications as quickly as a local agent. You have to handle all the logistics of the transaction. If you have a technological product, you must be prepared to respond to technical questions and to provide on-site start-up training and ongoing support services.