Every business has three types of customers. Match the type of customer to the definition by filling in the letter of the correct definition beside the type of customer. 1. Final Customers _______ 2.
69) Although salespeople are legally prohibited from saying things about their products that are not true, they may legally suggest things about competitors' products that are not true.
None of the above A business cannot be all things to all people. Instead, a business must Identify target customers and Identify the value of products/services as perceived by customers. The dimension of e-commerce that enables commerce across national boundaries is called _______.
When you can't immediately solve the customer's problem, there ARE things you can still do to provide quality service. Select the BEST answer. a. Explain the expected time frame for the solution clearly. b. Show confidence that you will make sure the problem is resolved.
An Internal Customer is a person who works for your organization and carries out functions on the way to the Intermediate or Final Customers. True. Trudy, a CSR, always listens to a customer, then apologizes, then she offers to fix the situation.
A Forum Corporation study identified three major reasons why a customer leaves a company for a competitor. Those three are. 1) finding a better product, 2) finding a cheaper product and 3) too little or poor quality customer service.
A customer-management organization deals with individual customers rather than the mass market or even market segments. It is suitable when a close customer relationship is advantageous, such as when customers have diverse and complex requirements and buy an integrated bundle of products and services.
The disadvantages are that product managers are not given enough authority, they become experts in their product area but rarely achieve functional expertise. The product-management system is costly and brand managers normally manage a brand only for a short time.