Sep 11, 2020 · The Chevrolet bowtie logo was introduced by the Chevy co-founder William C. Durant in 1913 and first appeared on their H Series and L Series vehicles in 1914. There are lots of stories and theories as to how Durant came up with the …
Sep 06, 2011 · Born in Switzerland to French parents Christmas Day 1878, Chevrolet may have been inspired by the Swiss flag when he thought up the logo, according to one theory. Whatever the truth behind its...
Jun 22, 2015 · Regardless of its actual origins, the Bow-Tie emblem has come to emerge as the iconic Chevrolet logo, first appearing in the October 2, 1913 edition of The Washington Post. Over the next 100 or so years, there have been many variations regarding the coloring and design of the Chevrolet Bow-Tie, but essentially, the shape has remained basically unchanged.
Oct 15, 2013 · The first use of the bowtie by Chevrolet appeared in the Oct. 2, 1913 edition of The Washington Post with the words “Look for this nameplate” above the symbol. About Chevrolet
1913In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centered at the front of both models. Sixty million Chevrolets are on the roads worldwide today and the bowtie has adorned 215 million Chevrolets over the last century.Jul 18, 2013
1913The Bow Tie Emblem Origin Story Part 1 It should be noted that, according to Chevrolet co-founder William C. Durant, this is the official story of how he adopted the bow tie emblem as the company's official moniker – something that occurred in 1913.Oct 27, 2020
DETROIT – Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation. Durant's version of how the logo came into existence is well known.Sep 2, 2011
The Paris Theory The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.
The original Chevy bowtie logo followed a color scheme of light blue, gold, and white, with black elements to help make the design stand-out. The colors, combined with the bold serif font of the “Chevrolet” wordmark helped the design to look elegant and sophisticated. In 1934, Chevrolet's logo changed again.
Off the bat, the black bow tie has no specific significance behind it. It is purely an aesthetic choice, with most Chevy models able to be optioned with either the “regular” gold bow tie or the newer black one. With most Chevy models offering it as an option, the black bow tie is proving to be quite popular.Aug 14, 2021
The logo, which had a nickname “bowtie”, hasn't changed much through the history. It was designed by the brand's founder, Willian Durant, in 1913. There are three most popular versions of how it was created.Dec 8, 2021
Chevrolet's “bowtie” logo has long represented one of the most successful automotive producers in history. It stands for the heritage and vision of Chevy vehicles, and has been used on the models at Chevrolet dealerships since 1913.Nov 13, 2014
The name itself comes from Louis Chevrolet, co-founder of the Chevrolet Motor Company. Well before Chevy SUVs and sedans became staple vehicles across town, Louis Chevrolet was racing their predecessors all over the world.
Birth of an Icon: The History of the Chevy Bowtie. Chevrolet 's iconic bowtie logo has been a symbol for the brand for nearly a hundred years - making it almost as old as the American marque itself. Though one origin story for the logo is more prevalent and generally accepted by the public to be true, Chevy says that still other explanations ...
Yet another explanation for the bowtie's origin gives credit to Chevrolet's other cofounder, and the brand's namesake, Louis Chevrolet. Born in Switzerland to French parents Christmas Day 1878, Chevrolet may have been inspired by the Swiss flag when he thought up the logo, according to one theory.
The most well-known origin comes from The Chevrolet Story, a piece of company-issued biographical literature released in 1961 to commemorate Chevy 's 50th ...
The story goes that Chevy co-founder William "Billy" Durant, as an avid globe-trekker traveling the world in 1908, took notice of a design on the wallpaper of a Parisian hotel that he saw as the perfect emblem to represent the Chevy brand. According to the work, Durant then tore the design from the wall to take home and show his colleagues.
Along with Ford, Coca Cola and General Electric, the emblem of the Chevrolet lineup is a globally-recognized symbol of freedom, prestige and mobility. Logo changes are often fraught with peril for the companies who fail to understand the symbol’s importance to their most loyal consumers.
Sixty million Chevrolets are on the roads worldwide today and the bowtie has adorned 215 million Chevrolets over the last century. A Chevrolet car, crossover or truck is sold every 6.39 seconds in one of 140 countries, and the brand set a sales record of 2.5 million in the first six months of the year.
The Boom Times. After the close of WWII, Chevy was truly sitting on a mint of cash earned via government tank and aircraft construction deals. The factories were some of the first to be converted back to civilian car production, but the engineers and stylists really emerged as leading visionaries in this period.
A print ad for “Coalettes”, an early charcoal mini brick, ran in a few newspapers of the time - and the similarities with the soon-launched Chevrolet bowtie are too much to ignore.
The Chevy emblem may have been his biggest achievement in that regard. William C. Durant introduced the logo in 1913 to much acclaim. Yet, the emblem was not exactly the same as the one we can see today on Chevy cars.
To be frank, the design of the Chevy emblem very obviously does resemble a bow tie; however, it also looks like a cross, or like some kind of a propeller, or a shield in its latest iterations. Despite looking like plenty of other things, the bow tie nickname has stuck for years.
As the first car by Chevrolet under W.C. Durant, the H series automobiles were rather popular. No wonder they were produced as a four-door, 5-passenger touring car or this cool looking roadster. Interestingly enough, Chevrolet knew how to reward the owner of the 1914 H-2 Royal Mail Roadster in 1936.
Louis Chevrolet, the founding father of Chevy, was actually born in Switzerland. So, some did theorize that the Chevy emblem is actually a stylized version of the cross on the Swiss flag.
The real story behind Chevrolet's bow tie. You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bowtie logo when he saw the design on wallpaper in a Paris hotel. The problem is the legend isn't true.
William C. Durant, the co-founder of Chevrolet, loved to develop logos for his products. And for years, the story of the Chevrolet bow tie emblem was consistent. The 50 Year Anniversary issue of The Chevrolet Story, printed in 1961, tells the story: