how to write a good course description

The following are tips for writing a course description:

• The course description should be no longer than 100 words.
• Write from a student-centered perspective.
• Use present tense and active voice.
• Use clear and simple sentence structure and language.
• Use gender neutral language.
• Use common terms that prospective students understand.
• Use industry-approved technical terms and a...

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How to write an irresistible course description?

How to write successful course descriptions. The description should run from 30 words to 120 words in length. Fewer than 30 is too sketchy. Too few words make the course look insubstantial and ... The description should be divided into two paragraphs if it …

How to choose your writing course?

Why Do You Need Compelling Course Descriptions? Provide Catchy and Concise Course Details. First and foremost, offer a single, clear vision of what life will be like... Include a personal benefit for the learner.. Not only do you want to briefly explain what the …

How to read course descriptions?

Jan 06, 2022 · Starting your description with “This course explores…” or “In this course, you will learn…” is not only clichéd, but it also wastes the crucial first words of your description without conveying important information. Start with the aim or goal of the course. Be intellectually bold here. Use your grant-writing skills to communicate the significance of the course to a non …

How do you write a sentence with of course?

Course descriptions should: Be student-centered, rather than teacher-centered or course-centered; Use brief, outcomes-based, descriptive phrases that begin with an imperative or active verb (e.g., design, create, plan, analyze) Be clear, concise, and easy to understand (< 80 words) Detail significant learning experiences and benefits students can expect; Align with the …

How do you write a course description?

What is a good course description?

How do I write an online course description?

What does a good course description mean?

A good course description can mean many enrollments while a poor course description can doom your course before it starts. Ideally, you should work with your class sponsor in writing the course description. Find out if you can or should submit a course description, and then follow these guidelines.

Why is a course description important?

The course description is vital to getting people to enroll in your course. A good course description can mean many enrollments while a poor course description can doom your course before it starts. Ideally, you should work with your class sponsor in writing the course description.

What happens if you don't read your course description?

Many if not most course descriptions are repetitive, dull or grammatically sloppy. If people do not read your course description, they will not take your course. Look at a typical course catalog.

How long should a course description be?

Your job in writing a course description is much easier, since Where and When are in the logistics section, and the Who is irrelevant or a useless gesture (don’t write, “Everyone should take this course.”) Here are a few guidelines for the description: The description should run from 30 words to 120 words in length.

How many paragraphs should a course description be?

The description should be divided into two paragraphs if it is over 60 words. More than 60 words in one paragraph is too hard to read. The teacher biography or qualifications should not be mixed in with the course description. This information can be brief, and should appear at the end of the course description.

What should a description focus on?

Your description should focus upon the content of the course or the learner, not upon the course itself or you as the teacher. To attract learners, the description should emphasize the benefits to the learner coming from either the results of attending the course or from the value of the subject matter itself.

How many words should a teacher's biography be?

Don’t use useless or meaningless sentences, such as “Time allowing we will discuss other areas.”. The teacher biography. The teacher biography should be 15 to 50 words in a separate paragraph underneath the course description. Some organizations run all of their teacher biographies at the end of the catalog.

Provide Catchy and Concise Course Details

First and foremost, offer a single, clear vision of what life will be like once the student enrolls in the course. Competing amongst dozens, if not hundreds of similar online courses, you want something that effectively catches their interest, but still manages to clearly and concisely explain what the course is about.

Include a personal benefit for the learner

Not only do you want to briefly explain what the course will offer, but emphasizing a more personal gain from the course always adds another incentive for students to purchase a course.

Clarify the benefit

Don’t just mention a simple skill the course promises to equip the learner with. How will this skill make them a better individual? Emphasize the personal gain for the learner in more ways than one.

Get a bit more specific on what will be taught

As mentioned earlier, getting too detailed on course topics or assignments can make your course less than intriguing. However, it’s important to include specifics on what the student is going to learn within the course. Be sure to highlight what skill (or skills) the student will gain once they’ve completed the course.

Add a sentence that speaks to a desire, fear, need or curiosity. Put it at the beginning

Address a need, offer a solution. This is the simplest way to attract a prospect. Hook the reader in immediately by placing this part right at the beginning and prompting THEM on the needs and desires they’re looking to fulfill.

Include a clear call to action

Last but not least, don’t forget to include a call to action! Always add an encouraging close so the potential student feels compelled to purchase and start reaping the benefits of your course.

Make it short and relevant

The first thing to consider is its length. Since it is just a description it should not be as extensive as a blog post for example. Basically, you have to say a lot by using just a few words – not an easy task but not an impossible one either.

What will the subscribers learn?

Answering this question in the course description is paramount in increasing the number of enrollments. Strive to be as specific as you can.

Who is the instructor and how will the material be rendered?

The course creator is as important as the content itself. Say something about yourself in the course description – who you are, where your passion for a particular topic comes from, what your expertise on the subject is.

What language should you use?

Your aim is to get people engaged and interested. You won’t achieve that by writing something that reads like a dishwasher instruction manual. What you need is a story – the story of taking your course and the ‘happily-ever-after’ that is subsequent to it.

Additional tips for making your description stand out

Raluca Cristescu has over ten years of experience in corporate training, focused mainly on soft skills for customer service and direct sales.

What is course description?

A course description is an important part of the course outline. The course description needs to reflect exactly what will be covered in the course and how learning will be assessed by assignments and/or tests.

What is a good course outline?

A good course outline allows students to assess the course for fit with their learning needs, clearly understand what is expected of them and how they will benefit from the instruction.

Is a prerequisite a co-requisite?

Prerequisites/Co-requisites. If the course is at an advanced level, it may be wise to request a prerequisite (a course that must be completed prior) or a co-requisite (a course that is taken concurrently). This ensures that students have a foundation level knowledge of the topic before completing the more advanced course.

Is a prerequisite required for advanced courses?

If the course is at an advanced level, it may be wise to request a prerequisite (a course that must be completed prior) or a co-requisite (a course that is taken concurrently). This ensures that students have a foundation level knowledge of the topic before completing the more advanced course.

What is learning outcome?

Learning Outcomes. The learning outcomes are the goals of the course i.e. what the course is meant to teach students. Often it is the learning outcomes that help a student determine if the course will meet their needs. It is important to use language that does not make false promises.

Do you want to make learners sift through eLearning course descriptions?

So, you will not want to make them sift through a lengthy eLearning course description to figure out if yours is the one for them. Address them directly. When learners are reading your eLearning course description, they ultimately want to feel as though you're speaking to them.

Do eLearning courses have to be dull?

There's no rule that says eLearning course descriptions have to be dull. In fact, why not open your eLearning course description with an attention grabbing statement or a question that encourages your potential learners to think about how the particular eLearning course might benefit them in the real world.