how to write a compelling course description

by Roy Crona 7 min read

How to write successful course descriptions.

  • The description should run from 30 words to 120 words in length. Fewer than 30 is too sketchy. Too few words make the course look insubstantial and ...
  • The description should be divided into two paragraphs if it is over 60 words. More than 60 words in one paragraph is too hard to read.
  • The teacher biography or qualifications should not be mixed in with the course description. This information can be brief, and should appear at the ...
  • Do not use abbreviations unless EVERYONE knows what they stand for.

Why Do You Need Compelling Course Descriptions?
  1. Provide Catchy and Concise Course Details. ...
  2. Include a personal benefit for the learner. ...
  3. Clarify the benefit. ...
  4. Get a bit more specific on what will be taught. ...
  5. Add a sentence that speaks to a desire, fear, need or curiosity. ...
  6. Include a clear call to action.
Jan 14, 2019

Full Answer

What are some tips for writing a course description?

In order to amp up course excitement and increase the likelihood of a learner purchasing your course, follow these simple six steps for writing irresistible course descriptions. The example below serves to outline some steps towards writing course descriptions that push the right buttons and lead learners further along the path to making a ...

How long should the description of a course be?

How to write successful course descriptions. The description should run from 30 words to 120 words in length. Fewer than 30 is too sketchy. Too few words make the course look insubstantial and ... The description should be divided into two paragraphs if it …

How to write a good eLearning course description?

May 12, 2018 · How to write a compelling Course Description. Saturday, May 12, 2018. Home. Course descriptions within CourseSales.com are primarily for providing a brief summary to the visitor of your website about the course you are offering. That way these are used on both the public pages and the wordpress pages is to show, by default, the short content ...

What are some examples of poorly written course descriptions?

The following are tips for writing a course description: The course description should be no longer than 100 words. Write from a student-centered perspective. Use present tense and active voice. Use clear and simple sentence structure and language. Use gender neutral language. Use common terms that prospective students understand.

How do you write a good course description?

Course Description Guidelines should be no longer than 125 words. should begin most sentences with a verb. should be student-centered and explain how the reader would benefit from the course. should be written in the present tense and active voice.

How do you write a course description example?

Course descriptions should:Be student-centered, rather than teacher-centered or course-centered.Use brief, outcomes-based, descriptive phrases that begin with an imperative or active verb (e.g., design, create, plan, analyze)Be clear, concise, and easy to understand (< 80 words)More items...

What goes in a course description?

In writing a course description, be sure to include the following information: What will students learn in the course (i.e., knowledge, skills, attitudes, as opposed to topics)? Why will learning this matter to students? How will the course help students develop as scholars, learners, future professionals?

How do you describe an online course?

An online class is a course conducted over the Internet. They are generally conducted through a learning management system, in which students can view their course syllabus and academic progress, as well as communicate with fellow students and their course instructor.

How long should a course description be?

The description should run from 30 words to 120 words in length. Fewer than 30 is too sketchy. Too few words make the course look insubstantial and may not allow for enough information to be included. If a description is, more than 120 words, it is too long.Sep 30, 2015

What is the difference between course description and syllabus?

A course description is usually written in paragraph form with complete sentences. A syllabus often contains timelines, calendars, outlines, bullet points and tables or infographics that quickly and concisely relay important information.

How do you explain a course?

So, here, Dear Readers, is the basic rule of describing a course:title and main takeaway point.textbook/s (if low undergrad) or readings (if high undergrad/grad) with brief explanation/justification.Broad organization of the course, with about 3 “landmarks”examples of innovative assignments.Conclusion.Dec 29, 2011

Why is a course description important?

A course description is used for: enrollment, Axess, and the Bulletin: students need to know what a course is about in a short, content-filled way. ... accreditation and transfer credit: students need to be able to tell prospective Universities and employers what the course was about in a short, content-filled way.

How to write a course description?

The following are tips for writing a course description: 1 The course description should be no longer than 100 words. 2 Write from a student-centered perspective. 3 Use present tense and active voice. 4 Use clear and simple sentence structure and language. 5 Use gender neutral language. 6 Use common terms that prospective students understand. 7 Use industry-approved technical terms and acronyms when appropriate. 8 Use generic terms when referencing software. Only use specific software names if they are the central focus of the course or if they are required for course delivery. 9 Course titles, numbers and levels in which the course is offered are not included in the course description as they are indicated elsewhere. 10 The intended course delivery mode (hybrid, online, in-class) are not included in a course description. 11 Prerequisites and corequisites are not included in the text of the course description (GeneSIS has functionality for establishing prerequisites, corequisites and equivalencies). With Genesis, a student’s progression from course to course is driven by the prerequisites, corequisites and equivalencies entered against each course number.

How to use gender neutral language?

Use gender neutral language. Use common terms that prospective students understand. Use industry-approved technical terms and acronyms when appropriate. Use generic terms when referencing software. Only use specific software names if they are the central focus of the course or if they are required for course delivery.

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