how to set up an email course for money

by Jocelyn Mosciski DDS 7 min read

The key to creating an email course that is profitable for your business is first to identify a specific problem that your product or service helps your customers solve. With a specific problem identified, you can then hone in on a course topic that ties directly to that problem.

Full Answer

How do you make money with an email course?

Email courses can: 1. Collect email addresses You’ve heard us say it before, but your email list is the backbone of your business. You launch your course and make money by emailing your list about your course. The larger your list, the larger the number of potential buyers.

How do I write an email course?

A couple of quick tips for writing your email course: Really put in the time to create engaging subject lines. A catchy subject line can be the difference between your students participating and having super low open rates. Include the lesson number and explain the lesson content in your subject line.

Should you charge for an email course?

Charging for an email course is a great way to monetize your email marketing efforts. If your subscribers start telling you they loved your course so much they’d pay for it, you might want to consider charging for that content. And that’s super easy to do in AWeber with Ecommerce Landing Pages.

How do I promote my email course?

You can also promote your email course from specific parts of your main website, such as your top menu or sidebar. Email marketing: send an email to your existing subscribers (the ones who have not yet purchased the specific product or service that your email course leads to).

How do I create a paid email course?

Here's how you do that:On your homepage dashboard, select Landing Pages & Forms.Click Create New.Choose either a landing page.Select a template.Customize your landing page for your paid email course.Click Save & Publish.

How do you start a profitable online course?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

How do I create a paid email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

What's an email course?

What is an email course? An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

Are digital courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do you make an online course and get paid?

If you're ready to delve into the world of online teaching, follow the steps below.Choose a Course Topic. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•

How do I create an online course in MailChimp?

How to make an e-course (using MailChimp)People sign up to take your e-course on a MailChimp sign-up form (in other words, by joining a MailChimp list).They receive an email that starts the course. ... By clicking or waiting a certain amount of time, they get another email lesson.More items...•

What is the purpose of MailChimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.

How does MailChimp work?

Mailchimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It is an all-in-one tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns.

How do I run an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

What is an email challenge?

What is an email challenge? An email challenge is similar to a course in that you'll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna clickMoreSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

Why do content marketers like email courses?

Content marketers love email courses because they tend to convert well. Whether you’re using them to convert website visitors into subscribers or subscribers into customers, they’re a good option.#N#Plus, content marketers are used to cranking out content, so they’re low-risk relative to other tactics for growing an audience.

Can teachers use email courses?

This might sound obvious, but email courses are great ways for teachers to generate some extra income. Actually, there are two types of teachers that can benefit from email courses.

What is an email course?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

How long is a course email?

A common email course length is 5-7 days with one email (containing up to 1,000 words) sent per day. If through experimentation you discover that a different course length is more efficient for your specific target audience, then go with that.

Why is email course good?

This is good news because an email course that teaches a specific topic to a specific target audience is the ultimate qualifier.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks, but again, there’s nothing to say yours can’t be longer or shorter than that. It’s all up to you. You could do a lesson a week, a lesson every three days, or if you’re simply giving information, one lesson a day will work. Select Save All.

Why do we need email courses?

Because email courses are a minimum viable product, they are the best way to test new content. If you’re not spending your time or your budget on those high-quality assets and features, that means you’re not losing too much if your email course doesn’t do as well as you had hoped it would.

How to create more emails for each lesson?

Paste your course content into the sequence builder. Click +Add Email to create more emails for each lesson as you go. You can easily rearrange the emails by dragging them to the right order if you change your mind later. Time out the content for your email course.

Why is email good?

Rather than putting all your lessons out at the same time, email courses allow you to drip each lesson out over a period of time. This gives your students more time to digest each lesson at their own pace.

Should an email course be self promotion?

Your email course should not be self-promotional at all….until the very end. By then you know that the reader has made it all the way through your course and has a certain level of interest in your topic. At that point, you can direct them to another of your products that you think they would be interested in.

Can I reuse my old blog posts to create an email course?

If you already have a blog, creating your email course just got a little easier. You can actually reuse your old blog posts to create your email course. Just find specific blog posts that have done well and pull them together to create a course. It’s very similar to creating an eBook in this aspect.

Do email courses convert well?

Email courses are personal and convert well. Sometimes you just don’t need to use a lot of your valuable time on design , creating high-quality video tutorials, or uploading your course content into an actual course creating platform.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

How many emails should I send for 30 days challenge?

If your 30-day challenge is one email a day for 30 days, let them know when they’re signing up and in your welcome email. But if it’s easier on you and your subscribers, your 30-day challenge could simply consist of one weekly email (so 4 emails total over the course of a month).

What is email challenge?

An email challenge is similar to a course in that you’ll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

Why are online courses so effective?

Online educational courses are effective because they deliver valuable instructional content that people need to learn and grow. With an email course, you don’t need to pay for extra software or find a new service to learn. You’ll simply deliver your lessons by email. 💌.

How to encourage sign ups?

To encourage sign ups, you want to make sure your copy (the actual words describing your course/challenge) is clear and compelling. Be sure the design fits your brand, and it’s easy for anyone to fill it out and submit . This means you should limit your form to just a few fields, like name and email.

Should I start an email course?

If yes , an email course might be a great place to start. You already have the content, you might just need to repurpose it and package it into a course. If your brand objective is to be an authority in a specific area, delivering a course can help you achieve your goal.

Can you use an email course as a lead magnet?

Email courses can be lead magnets. If your email course is free, you can use it as a lead magnet a.k.a. an incentive to invite lots of people to join your email newsletter list. Just let them know that by signing up for the course, they’re granting you permission to send them newsletters later.

Why do you need to email courses?

Email courses are an excellent opportunity to include a call to action. If you launch classes, are an affiliate marketer or have anything to sell, then email courses are a great way to get the word out. You’re also helping people at the same time, so it’s a win/win!

What is the best part of a 7 day email course?

The best part about the 7-day email course is that you can generate massive good karma and authority by gifting them to your prospects. Your students will appreciate the content that you give to them, as long as the content rocks.

How to make an online course more engaging?

An easy way to make online courses more engaging is to stimulate the student visually. This means pictures and videos. The simplest method of using picture and videos in an online course would be constructing your online class more like a PowerPoint presentation:

What is the most important part of creating an online course?

One of the most important components of creating an online course is setting a learning goal for the course . However, there’s more to it. Every online course consists of various sections, and each individual section also needs to have a clear learning goal.

What does it mean to get started teaching?

Which means you need to get your knowledge together.

What is the target audience of an online course?

The target audience is the group of people to whom you are writing your course.

Is it a waste of time to create an online course?

It’s crucial that you decide on a specific course subject in the beginning phase of creating your online course. Be as specific as possible.

Do online courses require money?

Contrary to popular belief, the process of creating online courses doesn’t require a large chunk of money. If you know what you are doing, you can develop profitable online courses at no cost whatsoever. Creating successful online courses is like building powerful magnets.

Do you have to create all the content for an online course?

That being said, you don’t need to create all of the content for your online course before you start selling it. It’s always better to start off with a smaller batch of content, as this will allow you to take in feedback from your students and make improvements accordingly.

How to create a winning email sequence?

To help you create a winning email sequence, there are a few steps you need to take into account…. 1. Name the sequence. Naming the sequence can give you the pointers you need to create your sequence. In a way, it sets up the context and prepares the ground for it, it keeps you focused and driven to your goal.

What is the purpose of phase 1 email?

In phase 1, you can send out informative material to your email list to help create an understanding of the topic and build awareness of your subject. These could be 5 to 6 nurturing emails or an engagement sequence, that are sent out before the launch of your course.

What is email sequence?

An email sequence is a number of emails scheduled to be sent in a specific timeframe where each one serves a different purpose. It is essentially a series of automated marketing emails. Otherwise known as an ‘autoresponder’, an email automation sequence plays a huge role in your email marketing strategy and describes a series ...

What is the goal of an email campaign?

The goal of each of your email campaigns determines the type of email sequence you use. It is important that you formulate a specific strategy and goal for every email you send out, thus bringing your leads one step closer to ‘closing the deal’, or in marketing terms, ‘making the sale’.

Why are email sequences important?

Email sequences have some obvious and hidden benefits attached to them. They nurture your leads and form better relationships. They ensure your email leads get the best of your content at any time they join. They provide valuable information and advice to your audience.

What does the email 3 mean?

Email 3: Did you know? The News-letter Email#N#Tell people something they are more likely to NOT know about#N#Provide links to your blog – if you have one or write about interesting statistics on your course subject#N#Present the results of your poll and showcase your content/learning material

What is email 11?

Email 11: Giving out useful resources – The Newsletter Email#N#Create an infographic with useful stats on a topic relating to your course#N#Conduct your own research and share your results on your blog#N#Link to your website or other business accounts e.g. YouTube, Instagram, Pinterest

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