how to set up a lead magnet course

by Tanner Hauck 4 min read

How to Create an Online Course as a Lead Magnet With Kajabi Create a mini-course, a single long tutorial, a series of episodic content, or a sophisticated membership website using user-friendly options. Add posts, categories, and move around existing posts to create a fully customized course or premium membership community.

Grab your favorite beverage and go through this process step-by-step:
  1. Step 1: Decide what lead magnet to create.
  2. Step 2: Use free software to create your lead magnet [grab my free lead magnet template]
  3. Step 3: Choose the best lead magnet format.
  4. Step 4: Create your lead magnet.
  5. Step 5: Share your lead magnet.

Full Answer

What is a lead magnet email and how to use it?

video modules will show you the steps to build your lead magnet. Set your own timeline and take it at your own pace. ... Get your Lead Magnet Up and Running. Two simple ways to get this course. ... Lead Magnet Mastery Get just this course $ 297. 烙Create Your Lead Magnet Course +Competitive Research; 朗 Printable course workbooks BONUS ...

How do I Opt-in for a lead magnet?

Include the lead magnet in a blog post; Write a blog post that covers the same topic and link to it; Create a social media post about the blog; Create a social media post about the standalone lead magnet; Send the lead magnet to your current email subscribers; Promote the lead magnet on your personal page

Are your leads ready to digest your product sales email?

Jul 18, 2018 · Here are the five steps to create a free (or low cost) mini course: 1. Determine your goal for creating your mini course. Are you working to build your audience (e.g. use it as a lead magnet), establish yourself as an authority figure in your field, test out a course idea, or just get your feet wet in online course creation? 2.

What is a lead nurturing email sequence?

LEAD MAGNET DESIGN + SETUP: WORKSHOP. Your workshop to help you choose, design, and set up lead magnets that actually grow your list without spending hours a day fighting for every subscriber! off original price! The coupon code you entered is expired or invalid, but the course is still available! "Create lead magnets so people sign up to your ...

How do you plan a lead magnet?

How to Create a Lead Magnet in 5 StepsStep 1 – Choose Your Buyer Persona.Step 2 – Identify Your Value Proposition.Step 3 – Give Your Lead Magnet a Name.Step 4 – Choose What Type of Lead Magnet You Will Offer.Step 5 – Create Your Lead Magnet.Guide/Report.Cheat Sheet/Handout.Toolkit/Resource List.More items...•Aug 22, 2016

What is a lead magnet checklist?

A lead magnet is an online incentive offered to prospective customers in exchange for their email address or phone number. Generally, lead magnets offer downloadable digital content, such as an ebook, PDF checklist, whitepaper, or training course.Jan 9, 2021

Where do I put my lead magnet?

0:562:17The Best Places to Put Your Lead Magnets on a Website | Neal SchafferYouTubeStart of suggested clipEnd of suggested clipBut you can also put lead magnets forms in the middle of blog posts.MoreBut you can also put lead magnets forms in the middle of blog posts.

What is a lead magnet template?

Lead magnets (also called opt-in bribes) are free pieces of downloadable content, such as an ebook, worksheet or report, that are offered to website visitors in exchange for contact information such as an email address.

How long should a lead magnet ebook be?

In fact, Hubspot says that they should be anywhere from 6 to 50 pages and that 50 pages might not even be enough.

How many lead magnets should you have?

Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus. If you're struggling to figure out why so many and how to incorporate over a dozen lead magnets into your content marketing, this post is for you.Aug 12, 2019

How do I add a lead magnet to my website?

2:175:25How to Install a Lead Magnet on Your Website to Grow Your BusinessYouTubeStart of suggested clipEnd of suggested clipAnd subscribe form and then when you're first establishing your connection you can click the addMoreAnd subscribe form and then when you're first establishing your connection you can click the add connection button and then you can add a connection from any one of these services.

What is a lead magnet and why do you need one?

Simply put, a lead magnet is an incentive which allows you to quickly and easily collect contact information. You provide some sort of valuable content to a user, and in exchange, they give their name and email address.Jul 19, 2019

What are lead magnets on a website?

Lead magnets are the smart approach to lead generation. Also known as a “bribe-to-subscribe” offer, a lead magnet is a way to get your visitors' information in exchange for something valuable. From free trials to innovative online audit services, you can offer anything that can be received immediately via email.Jun 12, 2020

How do you make a lead magnet with Convertkit?

1:298:05How to set up a downloadable lead magnets in ConvertKit - YouTubeYouTubeStart of suggested clipEnd of suggested clipFrom there head to the bottom right to create new. And then it's going to ask you how do you want toMoreFrom there head to the bottom right to create new. And then it's going to ask you how do you want to gather subscribers. Do you want to build a form or a landing.

How do you make a lead magnet with canva?

0:0011:42How to Create a LEAD MAGNET with Canva - YouTubeYouTubeStart of suggested clipEnd of suggested clipHey ronnie thank you so much for inviting me i am so excited to be here and to share with you allMoreHey ronnie thank you so much for inviting me i am so excited to be here and to share with you all how to create your lead magnet in a simple and easy way using canva.

How do you make a lead magnet quiz?

2:498:45How to Create a Lead Magnet Quiz - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if you design the right quiz. And promote it to the right audience on Facebook. You can startMoreSo if you design the right quiz. And promote it to the right audience on Facebook. You can start collecting email addresses.

How to Create a Mini Course as a Lead Magnet

Launching a new course is a huge project. In general, it takes a minimum of 60-90 days and I’ve heard from some Course Creators that they have been working on their online course for a year or more!

There are many benefits to launching a mini online course

It allows you to grow you audience, provides time for you to build the “know, like and trust” factor and establish yourself as an expert in your field.

Are you ready to start your mini course? Here are the five steps to create a free (or low cost) mini course

1. Determine your goal for creating your mini course. Are you working to build your audience (e.g. use it as a lead magnet), establish yourself as an authority figure in your field, test out a course idea, or just get your feet wet in online course creation?

faq

Unlike most of our courses, which can usually be completed in a morning, this is a more in depth course which will take some time to complete.

I'm Kat

Now over a decade later, it’s a joy to share all the shortcuts and cheats that I’ve learned with you during my time in business.

How often should I test my lead capture system?

Be sure to test the form and be sure you receive the follow-up email. Re-test the system every once in a while as well, especially if you notice any changes in your results.

Can I put a contact form on all pages?

Using a sidebar or overlay, you could install the contact form to appear on all of your web pages. However, a separate landing page for the offer helps you focus the visitor’s attention. It also gives you a specific location to drive traffic from your ad campaigns.

Creating your lead magnet

A lead magnet, just like its name implies should be “magnetic”. It is an attractive offer that your audience just can’t pass up and in exchange they willingly give you their email address to get it. These days your email address is like your digital telephone number and not everyone is willing to give it away easily.

Lead magnet ideas: worksheet, checklist, blueprint

When coming up with an idea for your lead magnet you want it to be related to the blog post content. If someone reads your post what is the next step they should take? It can be a worksheet that helps them take action or an easy checklist that lists the items of your post in small actionable steps.

Lead magnet mini course

Offering a free mini course is a great lead magnet idea. A course can be delivered through a series of emails by creating an automation. I use Mailerlite for my email service. Mailerlite is a great free option when building your list from scratch and it offers email automation on the free plan.

Offering a Discount as a lead magnet

I want to mention offering a discount even though it is a different type of incentive beyond informational content. If you are selling a product or service then offering a discount is always a good option to attract new subscribers.

Getting people to sign up for your lead magnet

Once you have created your lead magnet there are a couple of strategies to help increase the amount of people who sign up for it.

How to deliver your lead magnet

On your landing page you will have an embedded form that connects to your email service provider. You will want to create an automated email with a link to download your freebie. For this tutorial I am going to show you how to use Maillerlite to deliver your lead magnet using segments.

What is lead nurturing email?

A lead nurturing email sequence is a series of email designed to help subscribers learn about your business. Use your email sequence pre-written emails to deliver any opt-in promise (a coupon, discount, email digest, etc). And use it to establish a positive relationship while meeting your subscribers’ expectations.

What is email sequence?

An email sequence is a series of pre-written emails that are sent out to new subscribers in a pre-determined sequence at pre-determined intervals. You can use it as an email autoresponder, notifying customers you have received their email and they will get a response in a pre-determined time frame.

image