how to sell your own course

by Vito Morar Sr. 7 min read

How to Market & Sell Your Online Courses Step-by-Step

  • Step 1 – Awareness: . If you are new in the market, this is where you will need to focus, getting your course the...
  • Step 2 – Interest: . They get to know your business and your digital products and look more into the offering.
  • Step 3 – Decision: . A sales page is essential to all the previous steps, but most...

Full Answer

How to create and sell a profitable online course?

 · How to Market & Sell Your Online Courses Step-by-Step Step 1 – Awareness: . If you are new in the market, this is where you will need to focus, getting your course the... Step 2 – Interest: . They get to know your business and your digital products and look more into the offering. Step 3 – ...

How much can you make selling online courses?

There are generally 3 types of places where you can sell your course: Your own website Having your own course on your own web property gives you the most control over your product. You can choose your own design and set your own price. You don’t have to give anyone a share of your profits, you get to keep everything!

How much should I Sell my online course for?

 · The 6 steps to creating a funnel that rings up your course sales Step #2 — Create a landing page that “sells” your free item. . Again, don’t worry too much about design or anything …

How can we sell online courses and make money?

Build Your WordPress Website Today — With ZERO Coding Ability. Step 1: Choose & Purchase Your Domain Name. As you know, every website needs a domain name to call home, but …

How do I make my own course to sell?

Share this articlePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.Determine the most engaging and effective delivery methods for each lesson.More items...•

How much can you make selling a course?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.

Can you make a lot of money selling courses?

Creating and selling online courses can be quite lucrative if you're able to provide great content and reach your target market. Plus, with existing modern platforms, you can launch your course and start making money right away.

Can I resell a course I bought?

Yes. Selling courses is only legal if you obtain the rights to do so from the course content creator. If under Private Label Rights (PLR), the course creator must specify the conditions under which the course can be sold.

How do you make an online course profitable?

Easy-To-Follow Steps To Create A Profitable Online CourseDiscover What You Are Passionate To Teach The World. ... Find A Perfect Idea For Your Online Course. ... Research The Market And Know Your Competitors. ... Strategize On How To Execute Your Idea. ... Create Engaging Course Content And Appealing Learning Outcomes.More items...•

Can you make money on Coursera?

The business model of Coursera is based on charging students for attending and completing its accredited online courses as well as degrees. Furthermore, the company makes money by charging a subscription fee to businesses and other organizations that want to access the site's content.

How do free courses make money?

5 Free Courses You Can Use To Make Money Almost ImmediatelyTyler's YouTube WordPress Course. Everything I know about WordPress came from Tyler Moore. ... Hubspot Academy's Content Marketing Course. ... Selling Used Items On eBay and Amazon. ... 4. Facebook Advertising Basics. ... Teachable Course Bundle.

Is selling courses online profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do I make money making courses?

7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.

Can I sell Udemy courses?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

Can I sell a course that I bought on Udemy?

Udemy's marketplace model means that when you publish a course on our platform, you retain all the rights to your content. You simply grant us a license to host the course and make it available to our users, and to advertise your course on our platform and on third party services.

How much can you make selling courses on udemy?

So, how much do Udemy instructors make? An Udemy instructor can make anywhere between $1000 and $3,000,000 in lifetime earnings, depending on the amount of courses they produce, the size of their audience, the quality of their courses and how long they've been on the platform.

How do I start an online business course?

7 Steps to Building a Successful Online Course BusinessStep 1: Decide what to teach. ... Step 2: Validate market demand. ... Step 3: Create a compelling and unique brand. ... Step 4: Build your audience. ... Step 5: Create an online course. ... Step 6: Focus on customer success. ... Step 7: Scale your business.

How much can I make with an online store?

Data shows that at three months, a newly set eCommerce store can make just over $63,000 in monthly revenue, while at one year they can average it to $127,000 in monthly revenue, and after three years they are ready to churn out an average monthly revenue of $352,000; an increase of over 175% between year one and year ...

How can I make money by learning LinkedIn?

You get them before you actually generate income for LinkedIn, and you “pay it off” as your courses make them money. If you decide to accept the Royalty Advance, you get paid twice: half when you sign the documents, and the other half when your course is published.

What's the best way to sell your online course?

Truth is, there is no single best way to sell your online course, but there are some tactics that seem to work pretty well universally. First and f...

How important is social media to sell courses online?

It depends on a number of factors. First, do you have a target audience that is really active on one or more social media channels - e.g., Facebook...

How do courses on personal development do?

Personal development courses can sell very well. As I note in this post on e-learning statistics, the data we have on top online courses "suggests...

How effective is offering free content as a lead magnet?

In most cases, offering free content is essential - that's why we talk a lot about content marketing here on Learning Revolution. Publishing conten...

What's the best way to determine who your target customers are?

As an expert in whatever topic you plan to teach, you probably already have a good intuitive sense of the people who are likely to be interested in...

What's the best way to drive traffic to your online courses?

The best way to generate traffic to your online courses is to get a highly relevant value proposition in front of the right people. Of course, that...

Video is an important area for success. What are the best video hosting platforms I can use?

Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your on...

How to sell online courses?

Selling from your own site is just one option. Another way to sell online courses it to put your courses into a marketplace site – that is, a site that offers a large catalog of options for learners who are looking for online courses. Examples include sites like Udemy and Skillshare. (For a range of options, see this post on Udemy alternatives .)

What are the upsides of selling online courses?

One of the main upsides of selling online courses – especially on-demand, self-paced online courses – is that they are digital products. This means that the cost of delivering each additional instance of the course after the first one is small – often close to zero. Seems like an obvious point, but I continually see course sellers overlook it as they obsess about saving a few dollars on their online course platform or refuse to invest in high quality instructional and graphical design.

How does how much you charge for a course affect your profitability?

Naturally, how much you charge for your course directly impacts your profitability per course sale and overall. My experience has been that most course sellers do not charge enough, mostly because they have not convinced themselves of the high value their courses. I encourage all course sellers to try the Triple Your Price Exercise as a direct path to higher profitability.

What is the hallmark of a highly successful online course?

Last, but far from least, the hallmark of a highly successful online course is that it actually leads to learning. That may sound obvious, but if you don’t really understand what your learners need, don’t take instructional design seriously, and don’t have a solid plan for supporting learners throughout the learning process, then the likelihood of the experience really having an impact is low.

What is your own website?

For some of these, “your own website” will mean your current, home base website . Popular website builders like Wix and SquareSpace offer basic options for protecting your content and selling it as courses. Stepping things up a notch, there are a range of powerful learning management system (LMS) plug-ins for the popular WordPress platform – like LearnDash and LifterLMS – that give you sophisticated abilities for creating, delivering, and tracking online courses.

What is the best advice I can give to any aspiring course seller?

The best advice I can give to any aspiring course seller is to start that process early.

How much is the e-learning market worth in 2021?

( GMD Research ). Within that overall market, the self-paced online learning market in the US is estimated to be worth $15.86 billion in 2021. (Source: Statista)

Why is it not easy to price an online course?

Deciding a price for your online course is not easy because most creators don’t know where to start. So they take one of the following approaches to pricing their online course:

What is the largest online course marketplace?

Udemy is the largest online course marketplace, and it has millions of students who take courses in virtually any niche.

How to test a product idea?

One of the most effective ways of testing your product idea is collecting direct feedback from students, and a survey is a great tool for doing that.

What is the most common mistake that course creators make?

Not building an audience right from the word go is one of the most common mistakes that course creators make.

How to validate interest in a course?

The easiest way to validate interest in your course topic is by checking the search volumes for related keywords on Google.

How big is the eLearning industry?

In fact, the size of the global eLearning industry was estimated to be around $250 billion in 2020 and is expected to cross $1 trillion by 2027.

Can a new subscriber purchase a course?

It’s very unlikely that a new subscriber will purchase your course and become a paying customer as soon as they subscribe. So you should create and set up a series of automated emails for your new subscribers.

The goal

The main goal of this guide is simple, I want to show you everything you need to know in order to get sales with your online course.

Creating automated funnels that (actually) sell at all times of the day

So a few weeks after I started my copywriting course and began to understand the importance of lead nurturing, I really started digging into the issue.

The 6 steps to creating a funnel that rings up your course sales

Step #1 — Create a freebie you can offer in exchange for an email address. If you’re in the process of creating a course and just want to build your audience first, then do this with a lead magnet (ebook) and follow up later on. If you’re doing an evergreen funnel, then create a free email course that solves an immediate problem for them

Is a domain name good enough for a website?

Keep the domain name you choose simple and relevant to your niche. As long your domain name makes sense for the range of courses you'll build, it's “good enough” to get started. In fact, the only rule you need to follow when selecting a domain name for your website is whether or not it can pass the Grandparent Test.

Does hover.com matter where you buy your domain name?

Hover.com. But it doesn’t really matter where you buy your domain name from because they all provide the same basic service. After creating a free account, use their domain name search function to make sure it’s available at an affordable price (usually around $10 USD) so you can pull the trigger on it.

Can you host a course on your website?

However, it’s not practical to host your course videos directly from your website. If you do, you’ll quickly burn through your hosting service’s monthly bandwidth limits and crash your site. To get around this problem, you’ll need to subscribe to a video hosting service.

Can you create a course with multiple modules?

With the Thrive Apprentice Online Course plugin, you can quickly create online courses with multiple Modules, Chapters and Lessons. Also, the individual lesson editor works just like the Thrive Architect and Thrive Leads visual editors so you'll have your course built in no time.

How to show what's included in a course?

Show what’s included in your course by covering what each section offers and how learners will benefit from them. And that’s the key. Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to use storytelling in sales?

Effective sales pages use storytelling to draw audiences in. They touch on pain points and then present a solution. Your sales page must do the same. With the help of your customer persona document, draw on the challenges, pain points, needs, and desires of your ideal customer and incorporate them into a well-structured message.

Why are FAQs important for online courses?

FAQs are a staple for online course sales pages because they work. Having them neutralizes fear, uncertainty, and doubt.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

How to teach a course?

Step#1: Profitable Course Idea. If you have professional skills to teach, make sure that you figure out what you are keen on teaching your audience. Apart from professional skills, you should have passion to teach. And yes, subject matter expertise is mandatory. Brainstorm and come up with at-least 10 course ideas.

How to test a course idea?

Survey your audience. It’s a great way of testing your course idea. Surveys help you assess if your course ideas generate enough interest. By the way, you can create surveys by using Google Forms. And of course, there’s always this option of pre-selling your courses to validate your business idea.

How many modules should be in a course?

Your course should have no more than 8 modules. The next step is to assign a learning objective / goal to every module. Each module should be broken down into lessons. Duration of each video lesson should be anywhere between 2 and 10 minutes. Shorter video lessons tend to create longer student engagement.

What is Pinlearn course management?

Course management is a tough job. Pinlearn lets you create courses and add course objectives. Right from letting you create course coupons to drafting course summaries, Pinlearn assists you in every step of course management. It goes without saying that this eLearning software supports various content formats.

Is SEO a broad course?

Be informed that specific courses can be sold easier than broad courses. Here’s an example – SEO is a broad course. Video SEO that works for YouTube is a specific course. Once you come up with profitable course ideas, the next step is to validate them.

How to sell online courses?

Here are two straightforward ways you can sell online courses from your own website with ConvertKit Commerce. 1. Deliver the course via a zip folder. This will be the quickest and easiest method to get your online course into the hands of your students. First, you’ll want to have a ConvertKit account.

What is the most important part of selling online courses?

The most important part about selling your online course is making sure you get paid! For that, you’ll need a payment processor. A payment processor is a service that processes payment for ecommerce stores.

How to upload a course to a digital download?

You have the option to collect a one-time payment or recurring payments from your customers. Enter the details for your course. After that, you can upload your course files via a zip folder by choosing “ A Digital Download”.

How much does Teachable cost?

For example, Teachable recommends their Pro plan, which costs $119 per month. Teachable has three tiers of plans ranging from $39 to $299 each month. Image via Teachable.

How to host a course?

There are several different ways to self-host your own course: 1 Create a members portal yourself: if you’re a coding whiz, you can build your own members portal to house your course. 2 Hire a web developer: if you don’t know how to code, you can hire a web developer to work with you. The price ranges for custom websites. As a reference, Web Design Island builds custom membership websites starting at $2,800. 3 Use a plug-in: Popular WordPress plugins like Memberpress, WP Courseware, and aMember will help you create an online course platform DIY-style, although this can still be fairly time-consuming.

How much is the e-learning market worth in 2026?

And demand for online courses isn’t slowing down: the e-learning market surpassed $200 billion in 2019 and is expected to grow to around $300 billion by 2026! But as more and more people create courses, it becomes increasingly difficult to stand out, reach your audience, and ultimately, make sales.

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