how to sell your course before you create it

by Alberta Halvorson 4 min read

9 Tips On How To Pre-Sell An Online Course.

  • 1. Outline Your Online Course. Explain what are you going to cover in your course. Give a brief idea of everything including topics, problems, ...
  • 2. Identify The Selling Points Of Your Course.
  • 3. Create A Landing Page Dedicated To Pre-Sale.
  • 4. Create An Email Campaign With Your Email Data.
  • 5. Devise A Content Marketing Strategy.

The 7 Steps to Pre-Selling Your Course
  1. Step 1: Determine Your Course Offer. ...
  2. Step 2: Set Up Your Early Interest Page. ...
  3. Step 3: Create Your 30-Day Content Blitz. ...
  4. Step 4: Set Up Your Checkout Page (a.k.a. The Order Form Page) ...
  5. Step 5: Set Up Your Live Workshop Components. ...
  6. Step 6: Promote a 48-Hour Flash Sale Offer.
Jul 4, 2018

Full Answer

How do I create and sell online courses?

Jul 01, 2019 · Option 1: Outline > Sell > Deliver Live Step One: Outline The first step to selling your online course is to outline your course content. This should be one of... Step Two: Sell Once you have your course outline, you’re ready to sell. You can sell low-tech or …

How to create and sell profitable online courses?

Mar 24, 2021 · 9 Tips On How To Pre-Sell An Online Course 1. Outline Your Online Course. Explain what are you going to cover in your course. Give a brief idea of everything... 2. Identify The Selling Points Of Your Course. What makes your course unique? Go as deep as possible to find the... 3. Create A Landing ...

How to start your own online course?

Aug 20, 2020 · Mohammed Nadir 1. Pick Your Best-Selling Topic The first step is to choose the topic of your course. If you don’t have one already or... 2. Research and Plan Your Online Course First, you need to determine what your course is going to be like. Is it going... 3. Specify the Goals and Objectives of ...

How to buy online courses to resell?

Jan 15, 2021 · If you can think about the outline, map out the content, and build a sketch of what's to come, you can likely pre-sell the course to your inner circle before you even create it. It's incredible motivation to actually create the course, and you have a little money in the bank to support you in doing the creating."

How do you sell a product before it's made?

How to pre-sell a product or serviceCreate an offer. Start by designing an offer just for your audience. ... Test the offer. Once you've created your offer, it's time to see how people respond! ... Repeat as necessary. If the feedback was positive and your audience was excited, then you're good to move to the next step!Sep 3, 2020

How do you presell online courses?

Pre-orders give you cash flow while you develop your course. You can start a presale at any time before you launch your course....Give yourself enough cushion so you don't disappoint your customers.Outline your product. ... Identify your course's unique benefits. ... Create a presale page. ... Launch an email campaign. ... Write a blog post.More items...

Can I resell a course I bought?

Yes. Selling courses is only legal if you obtain the rights to do so from the course content creator. If under Private Label Rights (PLR), the course creator must specify the conditions under which the course can be sold.

How do you presell?

How to Presell Your New Product IdeaFind Out How the Market Describes Their Pain Points. ... Create a Vision for Your Product. ... Determine the Level of Support You Need. ... Create a Sales Page. ... Launch the Presale. ... Close It Out and Collect Feedback.Oct 24, 2019

How can I sell online courses without following?

1:4912:26How to Sell An Online Course Without A Following | Dan Henry - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd then you sell a product to those followers that's the old-school. Way to do it. And not that wayMoreAnd then you sell a product to those followers that's the old-school. Way to do it. And not that way doesn't work but there is a much more efficient way that allows you to sell an online course.

How do I promote my presale?

Share what you're offering — be clear that this is a presale, and your product isn't built yet. Provide an overview of the product and a visual if possible. Include a call to action — share what you want the potential customer to do, why it's important to you, and what they will get out of it.Oct 10, 2019

Can you sell someone else's course?

You could even license out your course for others to sell, but you'll need to prove that your course is in-demand before you try this method. No matter the approach you take to creating and selling courses online, the most important thing to remember is to never take short-cuts.Jan 13, 2020

Can I sell Udemy courses?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

Is it illegal to sell Udemy courses?

No you cannot. I have seen people posting may of the course content on Udemy in fever and reselling it. But that is against the copyright policy of udemy. The content is owned by the instructor of the course and you need to take permission from the instructor before selling it.

What is pre sale preparation?

Pre-sales focuses on research, validation, preparation, and lead nurturing. Once an opportunity has been qualified and nurtured, pre-sales hands the customer off to the sales team to close the deal. In other words, pre-sales lays the groundwork for sales to succeed.

What is full line selling?

Full-line selling, sometimes called “Suggestion Selling,” is the process of recommending products or services that are related to the main item sold to the customer. The recommendation is made when, in the salesperson's judgment, the product or service can provide additional satisfaction.

How long should presales last?

Again, you don't need to do any pre-sale period. But, if you do, generally it's ideal to spend a minimum of two weeks in pre-sale but not more than three months (Ingram Spark will let you spend up to a year in pre-sale but Amazon e-books can only be on for pre-sale for 90 days).Apr 3, 2019

Why isn't my online course selling?

If your online course isn’t selling, there is only one possible reason for it: You didn’t validate your idea beforehand. Benefits Of Pre-Sel ling Your Online Course. Here are some more benefits of putting your online course idea on a pre-sale before creating it: It saves your time, money, and resources;

Why do you get an idea for a course?

Encourages you to create and launch on time. You get an idea about the potential of your course so you can put your time, money, and resources into things that work. As the idea sells, it self-funds itself as you can invest your pre-sale income to create the course, resulting in no stress on your personal wallet.

What is Pinlearn pre sale?

Pinlearn. Pinlearn is an ed–tech company which provides eLearning software that helps tutors to start their own eLearning platform like udemy in minutes with no hassles.

What is pre selling?

Pre-selling is one of the best ways to not only protect yourself from wasting your time on non-performing assets but also devising an effective marketing strategy to boost your sales down the line. So, how to pre-sell a course? Let’s understand the basics first.

What social media platforms are good for learning?

Apart from YouTube, other social media platforms like Facebook, Twitter, Instagram, and especially LinkedIn are great for reaching out to more learners in a short time. Use personalized posts on each of these platforms.

Why do marketers write blogs?

Writing blogs always help marketers achieve desired goals , but only if they are relevant and provide valuable information to the target audience. Creating blog posts about the pre-sale, course content, and other relevant information will also encourage people to sign up for your newsletters.

Should I pre-book my online course?

Anyone who pre-books your online course will expect better benefits than those who do not do so. Convince your early buyers about how special they are and how you are going to ensure that your course will meet their expectations. Convey every benefit of becoming an early bird for your pre-sale campaign.

How to presell a course?

You can presell your course by creating a captivating sales-page for your course in whatever platform you choose (make it clear when will the course be available , and make sure you deliver—in the exact time-frame—what you’ve promised your customers).

What is a mini course?

Launching a mini-course (small trail-version of your course) is a fantastic way to presell your course and the best way for getting feedback and social proof (testimonials) from targeted customers.

Is it okay to sell an online course?

If you came up with a solid strategy to sell an online course, including marketing and all the business side of things, and you’ve marketed your course in front of the right people—but still no one buys—it’s okay. This is a good thing.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

How to get your audience's opinion?

You can also: Get your audience’s opinion through email: if you have an email list, come up with an email advertising your course. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey.

How many people use social media in 2016?

The number of people using the internet and more specifically social media is increasing year by year. As statistics show, in 2016, up to 3,5 billion people were estimated to use the internet worldwide and social media seems to have a huge role to play on the amount of time spent online.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

What does a good title mean for a course?

Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.

Why should you pre-sell your online course?

Pre-selling your online course does more than let you bring in money sooner. It builds relationships with those early-bird customers that can turn them into loyal customers for life -- and loyal customer advocates are a powerful marketing tool.

How to pre-sell your online course with Podia

Podia makes it easy to create an online course and build a landing page to collect pre-orders.

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Why should you pre-sell your online course?

When you start collecting pre-orders before launching an online course -- or even finishing one -- it can help you validate your product idea, fund product development, and bring in early customers.

About the author

Rachel is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and communities scale with their creators. When she’s not writing, you can find her rescuing dogs, baking something, or extolling the virtue of the Oxford comma.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided selling online courses is worth it and that you’re ready to start selling. You’ve done the homework to identify your unique selling point and to map a path to profitability. Essentially, you’re clear on how to create an online course.

How can I convert prospects into customers?

The idea of creating an online course that will actually sell has been the goal from the beginning. And at this point, you should have all the major pieces of the puzzle, only now you just need to know how to position them to create the picture that will turn prospective learners into paying customers.

Frequently Asked Questions

Still have questions about how to sell online courses? Here are answers to some of the ones we get asked most frequently.

So, Ready to Sell Courses Online?

By this point, you should have a solid idea of what it takes to create and sell online courses and build an online business. As is true for any other type of business, building a profitable online course business is about more than creating a product, publishing a sales page, and waiting for customers to magically show up.

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