how to sell someone on making a course

by Dr. Jadyn Carroll II 3 min read

Let's recap the nine essential steps for selling your online course:
  1. Choose a subject that sells. ...
  2. Create your online course. ...
  3. Choose where to host and sell your course. ...
  4. Decide how much you will charge. ...
  5. Increase the value (and price) of your course. ...
  6. Seed launch your online course. ...
  7. Market and sell your online course.

How to create an online course that sells?

Apr 24, 2018 · How to Sell Other People’s Online Courses . You see that selling online courses is big business. As an entrepreneur you want to get in on that market. Excellent choice! You have two choices available to you: 1. Start creating your own courses. 2. Sell other people’s online courses . If you want option 1, this post is not for you.

How to create and sell profitable courses?

The first time you make contact with someone who might eventually buy your course, you just want to engage with them. You don't mention sales or try to directly sell to them. You just offer value in the form of a blog post, youtube video, or something else that helps them solve a …

What are the best selling online courses?

Setting Up Video Hosting for Your Online Courses. In order to sell a high-value online course on your website, you’ll need to make your online course video-based. That’s because video courses have a higher perceived value by customers, which makes it easier for you to deliver a course in the $200+ price range.

How to start selling online courses?

Dec 03, 2020 · One easy tip is to create a private Facebook group for your students. It’s a free solution to build a community on a platform most people already use. Then as people in your group start connecting, they’ll tell their network about your class. Hence why Facebook is often used by teachers looking to sell online courses. 3.

Can I make money selling a course?

Course creators have the chance to make money selling courses to create additional sources of passive income or even make a living teaching online from your own website. Monetize your existing content of training workshops, YouTube videos, podcasts, coaching sessions, and empower people to improve their skills.Oct 11, 2021

How much can you make from selling courses?

Your skepticism is probably firmly rooted in the fact that the amount people have earned from creating online courses varies widely. Your course could literally earn anywhere from nothing to upwards of $50K a month.Aug 19, 2021

How do you create a course and make money?

7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.Mar 21, 2022

How do you pitch for a course?

What you'll learnIdentify the basic building blocks of a good pitch.Recognize effective structure in a speech or presentation.Develop a basic hook for a pitch that catches attention.Outline the story elements necessary for a cohesive presentation.Delineate between good and bad non-verbal elements of a pitch.More items...

How much money can an online course make?

$500 to $50,000Online courses can be created in any subject area. When it comes to topics, the sky is the limit—but how much money can you make from an online course? You can make anywhere from $500 to $50,000 and more by teaching online courses.Jun 9, 2021

How do you make money from a webinar?

3 Easy Ways to Earn Money with WebinarsPaid Webinars. The most direct way to make money with webinars is to charge an admission price to your live, online events. ... Product Demo Webinars. Earn money with webinars by using your screen time to demo and sell your company's products. ... Webinars Promoting Online Courses.Sep 25, 2019

Which course is best for earning money?

Related StoriesEthical Hacking Course. While hacking is a word that most of people would like to stay away from, Ethical Hacking might be something that interests you. ... SEO Course. ... PPC Course. ... Graphic Designing Courses. ... Web Designing Courses. ... Voice Modulation Course. ... Animation Courses. ... Content Writing Courses.More items...•Mar 28, 2019

How do online teachers make money?

Sign up on websites like MyPrivateTutor.com, BharatTutors.com, tutorindia.net as an online tutor, create a profile listing the subjects or classes you want to teach, how much experience you have, what your qualifications are, etc.Jun 20, 2017

How do free courses make money?

5 Free Courses You Can Use To Make Money Almost ImmediatelyTyler's YouTube WordPress Course. Everything I know about WordPress came from Tyler Moore. ... Hubspot Academy's Content Marketing Course. ... Selling Used Items On eBay and Amazon. ... 4. Facebook Advertising Basics. ... Teachable Course Bundle.Jul 20, 2020

How do you write a sales pitch for a course?

Step #4: Write your sales pitchWrite an attention-grabbing headline.Tell your personal story (problem)Present the end of your journey (how you got to the solution)Connect your story with the reader's story.Present a shortcut to the solution (product)Explain the benefits.Present the offer.Call to action.More items...

How do you start a sales pitch example?

How to Make a Sales PitchMake it short.Make it clear.Explain who your customers are.Explain the problem they're facing.Explain how your product addresses their needs.Describe what success will look like as a result of using your product.Aug 2, 2021

How do you start a sales pitch over the phone?

How to start a sales pitch over the phoneStep 1: State your full name and where you're calling from. ... Step 2: Explain the purpose of your call in one sentence. ... Step 3: Tell them exactly how much time you'll need. ... Step 4: Give your 30-second sales pitch. ... Step 5: Ask for permission to continue.Nov 17, 2020

What's the best way to sell your online course?

Truth is, there is no single best way to sell your online course, but there are some tactics that seem to work pretty well universally. First and f...

How important is social media to sell courses online?

It depends on a number of factors. First, do you have a target audience that is really active on one or more social media channels - e.g., Facebook...

How do courses on personal development do?

Personal development courses can sell very well. As I note in this post on e-learning statistics, the data we have on top online courses "suggests...

How effective is offering free content as a lead magnet?

In most cases, offering free content is essential - that's why we talk a lot about content marketing here on Learning Revolution. Publishing conten...

What's the best way to determine who your target customers are?

As an expert in whatever topic you plan to teach, you probably already have a good intuitive sense of the people who are likely to be interested in...

What's the best way to drive traffic to your online courses?

The best way to generate traffic to your online courses is to get a highly relevant value proposition in front of the right people. Of course, that...

Video is an important area for success. What are the best video hosting platforms I can use?

Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your on...

Is selling courses online really worth it?

As already noted, there is a huge global market for e-learning and online courses. While that sounds promising, it also means that the market has become massively more competitive in recent years.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided online courses are worth it. You’ve done the homework to map a path to profitability. And you’re clear on how to create a successful online course.

So, Ready to Sell Courses Online?

Just like not everyone is cut out to be an entrepreneur, not everyone is cut out to become an edupreneur and sell online courses. Hopefully this article has helped you understand whether it is the right opportunity for you.

What Do I Need to Sell Online Courses?

Below are what you need to get started selling other people’s online courses. In the sections below we’ll go into detail on what each of these are, and how you can get access to them.

Website

This is pretty straightforward. You need a brand and every brand needs a website.

Finding the Right Learning Management System

This one is a bit more complex. The Learning Management System (LMS) is where the online courses are hosted, then delivered to the end user. Below we’ll go into detail on the various aspects of an LMS you’ll need to pay attention to.

E-Commerce Systems

Generally speaking, E-Commerce systems need to be added in addition to your LMS. This means that the LMS you choose needs to play well with the E-Commerce provider you choose. This is very often not the case, and again, unless you’re highly technical you’ll need to hire a developer to integrate the two.

Online Courses You Can Sell

If you thought the sections above seemed daunting, get ready for more of the same here.

Alternative Solution That May Work for You

We’ve been through all the headaches you just read about, which is why we developed a turn-key solution that allows you to sell other people’s online courses without jumping through all these hoops. SkillHub Training combines a website, LMS, E-Commerce system and online courses into one package that you can begin selling within a week.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Why do we need personas?

Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours.

Why is social proof important?

Social proof is a powerful psychological trigger. Today, people spend a lot of time researching products and learning how they’ve helped others. When people see favorable reviews, they are more likely to invest in a product or service. You can leverage testimonials to generate the same positive outcome.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Why is traffic important?

Of all sources, paid ads generate traffic fastest. This is because they position your brand and course in front of ideal customers faster than organic content can.

What is a big idea?

A big idea is a positive, life-changing outcome learners will experience after taking your course. Big ideas are work because they challenge readers to imagine a new reality filled with possibility.

1.Find a Profitable Course Idea

It is a fact that many people who are thinking of designing and selling courses online have no idea what exactly to teach. So if that’s your case, don’t be discouraged, that’s how it is with a lot of people.

4. Get your course online

You have created, recorded, refined, tested your course and now it is finally ready for the public to enjoy.

5. Define your outreach strategy and increase your initial audience

Pricing online courses is a separate issue and we have a lot of content on our blog that can help you with that. So let’s jump to what happens after you decide how much you want to earn.

1. Organize a Pre-launch

To sell online courses you can use some tricks, and one of them is called “pre launch”.

2. Grow Your Business

Now is the fun part. Once you have established your course and your target audience, it’s time to grow your class.

What is the half of online course marketing?

One half of the online course marketing equation is just making people aware of your course. You want to attract a stream of relevant ​traffic; full of people who are likely to have an interest in your course.

What is SEO in online courses?

2) SEO. Search engine optimization is a way of attracting people to your website that are interested in the same topics covered by your online course. In most cases, that involves creating a blog. A good SEO strategy can require a lot of time to create all of the content that you need to attract visitors to your site.

Why is it important to make videos?

Creating videos is great for all kinds of courses. If your course has a lot of visual components, video is great for showing that off. It's also great for audio, such as if your online course is teaching people how to sing or play a musical instrument.

Why is podcasting a traffic source?

Podcasting is a unique traffic source because it allows you to advertise to your audience even when they aren't at their computers. People can listen to your podcast while they're working out at the gym or in their car driving to work.

What is the most popular question and answer website?

If you remember the website Yahoo Answers that was quite popular a few years ago, Quora is kind of like that. It's currently the most popular "question and answer" website on the internet.

Can you get a Twitter following before launching a course?

But I wouldn't recommend spending time making a huge Twitter following before you launch your course for the purposes of marketing.

Is LinkedIn a good place to get traffic?

If your topic has to do with professionals, LinkedIn can be a great place to get traffic. You can create blog posts and other types of content directly on LinkedIn for people to see.

What is thrive apprentice?

Thrive Apprentice — surprise, surprise — also uses the same front-end visual building interface for your individual online course lessons that Thrive Architect and Thrive Leads provide. However, you'll build and manage your online course module-chapter-lesson structure from the WordPress backend:

What is Siteground hosting?

SiteGround is a hosting company that offers WordPress specialized service plans for just a few bucks a month — but only for your first invoice period (ei ther 12, 24 or 36 months).#N#This is an important point to take note of because after this initial invoice period is over, SiteGround’s pricing jumps dramatically and you’ll start paying premium prices for budget hosting.#N#That being said, what SiteGround provides you in terms of website performance, shared server storage (i.e. multiple customers sharing the same server hardware) and customer service is good enough to get started — especially if you’re strapped for cash.#N#Just know that you’ll need to upgrade your hosting when your business takes off (i.e. when your online traffic begins to spike) by migrating your site to a premium provider like we’re discussing next.

What is WordPress CMS?

If you’ve never heard of WordPress before, it’s an open-sourced Content Management System (CMS) that’s free to use, easy to learn and technically powerful when integrated with the right third-party tools (a.k.a. plugins).#N#And rest assured that it’s also a website solution that can easily scale with your online business as it grows. Meaning that if you need to hire a pro-developer to build some sort of custom solution for you down the road, that won't be a problem.#N#If you need proof that WordPress is a solution for websites both big and small, here’s a list of some mainstream and "big store" brands that run their day-to-day online operations with it: 1 TechCrunch 2 The Walt Disney Company

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

Why do people use podcasts?

Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

Who is Nathan Thompson?

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

What is LifterLMS?

LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

How to create a course?

An online course can do the following: 1 Enhance your online brand and presence as a whole. 2 Establish you as a thought leader and a credible source for new knowledge. 3 Create a loyal following of your current clients as the thirst for easy and more consumable information continues to grow. 4 Bring more opportunities for new, profitable ventures, providing free online courses to attract potential clients and online business leads.

Why are online courses important?

Online courses have come to fill in the gaps of knowledge. A lot of people seem to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes. And this is perfect for the growing elearning industry. If you are not already selling an online course, you are missing out on a big opportunity.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

Is online learning profitable?

The market for online courses is big and profitable and it’s growing fast with the ever increasing demands of the knowledge driven economy. The global interest in lifelong learning and the development of professional skills has pushed the knowledge economy one step further. According to a 2020 research report on….

Is online learning a good way to make money?

Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online. This is a great piece of information to start with.

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