how to sell online course on website

by Rashawn Pfeffer 3 min read

How to sell online courses from your website

  • Step 1: Find a profitable niche. Many people who launched online courses struggle to succeed. A major reason is that...
  • Step 2: Course Creation. Creating great content will help keep your students engaged and earn you more referrals. So, at...
  • Step 3: Build your Website. Building a WordPress website is easy. The following...

Full Answer

How to create and sell a profitable online course?

 · To sell online courses efficiently, you need to create a fully customized website to offer a user-friendly experience for people who want to buy your online courses. Ideally, you want your eLearning website to look unique and professional, which is essential for the first impression among your target audience.

How much can you make selling online courses?

 · How to sell online courses from your website Step 1: Find a profitable niche. Many people who launched online courses struggle to succeed. A major reason is that... Step 2: Course Creation. Creating great content will help keep your students engaged and earn you more referrals. So, at... Step 3: ...

How to make money selling online courses?

 · Track Your Success. Selling your course is an ongoing practice. To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales.

How much should I Sell my online course for?

Use Regpack to sell your online courses The most important tool in your online course toolbox is a course onboarding solution that will allow you to capture student information, allow them to select different options that you offer, and then charge everyone the correct amount, in full and/or with payment plan options you set up.

How can I sell a course on my website?

There are many ways to sell courses online. You can sell it through an online marketplace, course software, WordPress plugins, learning management system or your own website.

Which platform is best to sell courses online?

Have a look at Platforms for selling online coursesDigital Class – Educational Marketplace.Udemy.Skillshare.Thinkific.Teachable.Ruzuku.LearnDash.Podia.More items...

Is selling online courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do I create an online course and get paid?

If you're ready to delve into the world of online teaching, follow the steps below.Choose a Course Topic. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•

How can I protect my online courses?

Here are 11 ways to protect the intellectual property of your online course content:Get a Trademark. ... Print & mail your content to yourself. ... Time stamp your content. ... Show your face. ... Watermark your content. ... Make it common knowledge. ... Keep an eye out for duplicates of your content. ... Have a Copyright Policy.More items...•

How do you sell a course?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

Can I sell my course on udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

Can I make money on Coursera?

At $49 per verified certificate for the course, that amounts to nearly half a million dollars in revenue. At present Coursera is receiving more than $1 million per month in revenues from verified certificates. Coursera is also increasing the number of courses eligible for Signature Track.

How do you start a successful online course?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

How much do you make selling online courses?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.

Which course is best for earning money?

8 Best Courses to Learn How to Make Money Online:Enchanted Marketing's 16-Park Snackable Writing Course.Introduction to Computer Science and Programming Using Python.A Crash Course in Data Science by Johns Hopkins University via Coursera.Hubspot's Email Marketing Course.Crash Course In Infographics with Easelly.More items...•

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

What are some marketing tactics that can help you bring potential students closer to making the purchase decision?

Psychological tricks like scarcity, FOMO, countdowns/pre-launches, loss aversion amongst others can do the trick when these are used alongside an effective sales strategy.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

What is Marcela's Adk program?

Marcela’s ADK Program is directed to marketing professionals in Mexico and is a perfect example of a multiple-cta landing page. Breaking a page into different sections and starting with a video soon after her title. She includes a call-to-action after each different action – free course, different levels of paying programs, and subscriptions.

What is a landing page?

A collaboration of european universities and local authorities to provide online courses for tourism SMEs. This landing page is an example of a corporate page with high authority partners at the bottom to instill trust.

What is the purpose of building an online course?

Building an online course requires you to make a shift from the more creative thinking and planning of content creation to technical know-how and patient work integrating systems in your tech stack and troubleshooting issues.

What is self hosted WordPress?

Self-hosted solutions include WordPress LMS plugins, and are often chosen by those who view their courses as an integral part of their business and want to create a truly custom user experience for their course participants.

What is a beta release?

A beta release is a key moment where you have to decide between a quick-and-easy hosted online course platform like Thinkific versus a more robust self-hosted solution like WordPress and AccessAlly.

Is selling online courses passive?

With those numbers and the right know-how, it definitely is. Selling online courses can be a source of passive income once you have an established customer base. Your online course can also serve as a marketing tool and strengthen connections with your clients.

Why do people buy online courses?

To get a better idea of what types of online courses sell, take a look at some of the top reasons why people buy them: Wanting to gain knowledge for a career change or when first starting a career. Getting certified in a subject to boost their career opportunities. Continuing education. Academic prep.

How much is the e-learning market worth in 2025?

The e-learning market is expected to be worth $325 billion by 2025. Digital education and e-learning had more than $46 billion in sales in 2018 (the most recent year we have data for). Global e-learning and course consumption has increased dramatically during the pandemic and many experts expect that to continue.

Why do entrepreneurs fail?

According to a recent study, 42% of entrepreneurs fail because there is no market for their product. To get a better idea of what types of online courses sell, take a look at some of the top reasons why people buy them: Wanting to gain knowledge for a career change or when first starting a career.

What is self hosting?

Self-hosting. Set up your own server with a hosting company to host and sell online courses from your own website. While it can be expensive and a bit technical, self-hosting gives you complete freedom and power over your material. An online course marketplace.

What is an all in one platform?

All-In-One platforms. Provide everything you need to create and sell courses from your own website. Features may include website builders, marketing automations, course hosting, and community management tools. Some all-in-one platforms (like Kajabi) won’t take a single cent of your revenue, but others will.

How much does an online course cost?

For now, you’re going to have to do some calculating and testing. Online courses can cost anywhere from $5 to $2,000. Your first online course is probably going to fall somewhere within the $50-$200 range.

Can a website be a domain?

No website is without a domain name. It is a site’s unique name, such as google.com. Follow these guidelines when choosing a domain name: Choose a descriptive name: Use a name that describes your site well. When you use a descriptive name, your visitors can tell what your site is about at first glance.

How much is the e-learning market worth in 2026?

Further, research shows that by 2026, the e-learning market size is expected to exceed $376 billion. This figure was positively impacted by the unfortunate coronavirus (COVID-19) pandemic. Like never before, online learning tools are experiencing a huge surge in usage.

Why is creating great content important?

Creating great content will help keep your students engaged and earn you more referrals. So, at this stage, take your eyes off the money. Adding value to your students should be your primary objective.

What is learning objective?

The next thing to do is to assign learning objectives to each course module. A Learning objective is a statement that explains the expected goal of a module.

What is uptime for a website?

What is Uptime? This is the amount of time a website is online. You need your website to be up and running most of the time. Generally, the hosting industry standard for good uptime is 99.9%.

How to change the look of a website?

To change the look and the feel of your website, install a WordPress theme. To install a theme, login to your WordPress admin area. Here’s how: First, go to ‘yourdomainname.com/wp-admin’ on your web browser – replace yourdomainname.com with your real site domain. Secondly, enter your user credentials. That’s all.

How many plugins are there in WordPress?

In addition, to improve the functionality of your WordPress site, you’ll need several WordPress plugins. There are over 50,000 plugins in the WordPress plugin repository. So, how many plugins should you install? How many is too many?

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

What is a persona in marketing?

Personas are quintessential elements of marketing and sales activities. They help you quickly and easily establish who your ideal customer is, and what problems, challenges, needs, and desires they have in relation to a solution like yours. Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours. When you develop a well-defined persona, you'll be able to use it for every bit of marketing and sales content you produce and rest assured that your material will speak directly to your ideal customer.

Why do we need personas?

Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours.

What is a big idea?

A big idea is a positive, life-changing outcome learners will experience after taking your course. Big ideas are work because they challenge readers to imagine a new reality filled with possibility.

What is a call to action?

Calls to action are powerful messages that evoke decision-making. For prospects, investing in your course represents the possibility of experiencing a new world. For your call to action to be effective, it must echo a sentiment of positive change.

What is the target audience for your online course?

The best place to start when creating your ideal audience is to determine who is in your network and who your course material serves.

How do you get students to your online courses and website?

The most obvious way to drum up interest is through social media marketing – which includes your network, and cross-posting with others to reach their network.

How to sell courses from your own website

The hard part isn’t just creating your course ideas and building your curriculum and resources. You also need to consider and plan for how to manage the day to day administration of your course registrations, payments, and marketing.

How to scale up your course-selling profits

A learning pathway, or series of courses, allows you to engage with your audience for longer than just a one-off course.

Use Regpack to sell your online courses

The most important tool in your online course toolbox is a course onboarding solution that will allow you to capture student information, allow them to select different options that you offer, and then charge everyone the correct amount, in full and/or with payment plan options you set up.

What is Regpack?

Regpack is an online registration software that creates intelligent application processes with integrated payment processing.

Is selling courses online really worth it?

As already noted, there is a huge global market for e-learning and online courses. While that sounds promising, it also means that the market has become massively more competitive in recent years.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided online courses are worth it. You’ve done the homework to map a path to profitability. And you’re clear on how to create a successful online course.

So, Ready to Sell Courses Online?

Just like not everyone is cut out to be an entrepreneur, not everyone is cut out to become an edupreneur and sell online courses. Hopefully this article has helped you understand whether it is the right opportunity for you.

Podia

Podia is the newcomer in the online course platform market. Do not let this status fool you though, they offer a solid platform to sell online courses. You can sell courses, memberships and other type of digital products like books or printables.

Teachable

Teachable is currently hosting over 20K courses for over 10K instructors, who have together earned over 50M over time. They have a user-friendly interface that is easy and quick to use.

Thinkific

Thinkific is a Canadian online course platform that has been around for years. They offer solid online course hosting and superb customer support. Their slogan is “The online course platform you can trust with your business”.

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