how to sell online course

How to sell online course

• Choose the right course subject. Before even creating your course material, you need to choose your course topic. ...
• Make an outline and set goals. ...
• Create an enticing title. ...
• Quality is key. ...
• Choose the online course host. ...
• Pricing your online course. ...
• Create a sales page. ...
• Create a sales funnel. ...
• Lead magnets. ...
• Email marketing. ...

More items...

Full Answer

How to create and sell a profitable online course?

Validate Your Online Course

• Validate By Asking. A simple way to validate a course is to survey your existing audience. With a software like Typeform, you can create a really engaging survey.
• Pre-Sell Your Online Course. You may also want to consider pre-selling your course. ...
• Launch a Pilot Course. After her pre-sale experiment, Dorie sent out another email to her broader audience. ...

How much can you make selling online courses?

The data shows that:

• 27.9% of schools on the platform have earnt over $75,000 (total revenue over time)
• 14.7% have earnt between $50,000 and $75,000
• 39.4% have earnt between $25,000 and $50,000
• 17.9% have earnt under $25,000

How to make money selling online courses?

Put simply, this is how to create an outline for your online course:

• Identify the primary learning outcome
• List the skills necessary for achieving the primary learning outcome
• Use the skill checklist to create course modules
• Set learning goals for your course modules

How much should I Sell my online course for?

The biggest question many people have is “how much is my car worth ... too. There remain, of course, many ways to sell your car online. But with just a little preparation, and by following these common-sense tips, you can get the best return when ...

How do you sell an online course?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

Can anyone sell an online course?

The best news is that anybody can create and sell online courses. All you need is some knowledge and the ability to speak on a subject with passion. Kajabi is everything your online business needs. All in one place.

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

Which platform is best to sell courses online?

Udemy. ... Skillshare. ... Thinkific. ... Teachable. ... Ruzuku. ... LearnDash. The University of Michigan and Yoast uses this platform for sharing their courses. ... Podia. With just three simple steps, Podia lets you create an online course. ... Kajabi. It is one of the best and high-end Online training platforms for selling detailed courses.More items...

How do you monetize online courses?

7 Ways To Monetize Your Online CourseMulti-vendor platforms. Multi-vendor e-learning platforms such as Skillshare and Udemy allow you to sell and market your online course. ... Courses as products. ... Selling course certificates. ... Subscriptions. ... Membership Sites. ... Payment Installations. ... Are you ready to sell your online course?

Can I sell my course on Udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

How much money do online courses make?

Your online course could earn anywhere from a $0 – $50k+ per month. Many course creators will earn $1 – 5k/month and there are numerous examples of online course teachers earning $10k – $50k per month.. There are lots of factors that will determine how much you can earn by selling online courses.

Can you resell online courses?

To sell a course online, you'll need to invest in the right software stack. To create and host eLearning you need a learning management system (LMS). An LMS is used to create and manage eLearning content and track and assess their performance.

How profitable is Udemy?

Udemy's profit and revenue Although Udemy has not released any year-end numbers, Forbes makes note that two sources close to the company said revenue would exceed $400 million in 2020. Though other sources put their revenue as high as $653.9 million.

How do I set up an online course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•

How do I start an online education website?

Table of ContentsStep 1: Launch your online academy. How to create your own branded web and mobile app? ... Step 2: Create an online course. How to choose your course topic? ... Step 3: Market and sell courses online. How to identify your right audience? ... Step 4: Conduct LIVE classes.Conclusion.

Can I sell my course on multiple platforms?

The answer is — it depends. In some cases, you can sell the same online course on more than one online course platform. In other cases, you can't.

What's the best way to sell your online course?

Truth is, there is no single best way to sell your online course, but there are some tactics that seem to work pretty well universally. First and f...

How important is social media to sell courses online?

It depends on a number of factors. First, do you have a target audience that is really active on one or more social media channels - e.g., Facebook...

How do courses on personal development do?

Personal development courses can sell very well. As I note in this post on e-learning statistics, the data we have on top online courses "suggests...

How effective is offering free content as a lead magnet?

In most cases, offering free content is essential - that's why we talk a lot about content marketing here on Learning Revolution. Publishing conten...

What's the best way to determine who your target customers are?

As an expert in whatever topic you plan to teach, you probably already have a good intuitive sense of the people who are likely to be interested in...

What's the best way to drive traffic to your online courses?

The best way to generate traffic to your online courses is to get a highly relevant value proposition in front of the right people. Of course, that...

Video is an important area for success. What are the best video hosting platforms I can use?

Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your on...

Why are FAQs important for online courses?

FAQs are a staple for online course sales pages because they work. Having them neutralizes fear, uncertainty, and doubt.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to show what's included in a course?

Show what’s included in your course by covering what each section offers and how learners will benefit from them. And that’s the key. Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to use storytelling in sales?

Effective sales pages use storytelling to draw audiences in. They touch on pain points and then present a solution. Your sales page must do the same. With the help of your customer persona document, draw on the challenges, pain points, needs, and desires of your ideal customer and incorporate them into a well-structured message.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

Why do businesses create and sell courses online?

While many businesses create and sell courses online to generate revenue, others also use online courses to market and generate leads. Online courses can play a big part in your overall content marketing strategy.

How many options are there when it comes to hosting and selling your online course?

There are three options when it comes to hosting and selling your online course:

How much does an online course cost?

For now, you’re going to have to do some calculating and testing. Online courses can cost anywhere from $5 to $2,000. Your first online course is probably going to fall somewhere within the $50-$200 range.

What is an online course platform?

An online course platform is a hosting solution specifically designed to help course creators grow their business. There are four types of online course platforms.

Why do you need to market your online course?

Just because you build it doesn’t mean they’ll come. You’re going to have to market your online course for it to be successful. Marketing is building a relationship with your customers, with the ultimate goal of getting them to purchase or engage with your business.

How much is the e-learning market worth in 2025?

The e-learning market is expected to be worth $325 billion by 2025. Digital education and e-learning had more than $46 billion in sales in 2018 (the most recent year we have data for). Global e-learning and course consumption has increased dramatically during the pandemic and many experts expect that to continue.

What is the first step in creating an online course?

The first step you should take when creating your online course involves figuring out what specific subject you will teach.

How to sell online courses?

Selling from your own site is just one option. Another way to sell online courses it to put your courses into a marketplace site – that is, a site that offers a large catalog of options for learners who are looking for online courses. Examples include sites like Udemy and Skillshare. (For a range of options, see this post on Udemy alternatives .)

What are the upsides of selling online courses?

One of the main upsides of selling online courses – especially on-demand, self-paced online courses – is that they are digital products. This means that the cost of delivering each additional instance of the course after the first one is small – often close to zero. Seems like an obvious point, but I continually see course sellers overlook it as they obsess about saving a few dollars on their online course platform or refuse to invest in high quality instructional and graphical design.

How does how much you charge for a course affect your profitability?

Naturally, how much you charge for your course directly impacts your profitability per course sale and overall. My experience has been that most course sellers do not charge enough, mostly because they have not convinced themselves of the high value their courses. I encourage all course sellers to try the Triple Your Price Exercise as a direct path to higher profitability.

What is the hallmark of a highly successful online course?

Last, but far from least, the hallmark of a highly successful online course is that it actually leads to learning. That may sound obvious, but if you don’t really understand what your learners need, don’t take instructional design seriously, and don’t have a solid plan for supporting learners throughout the learning process, then the likelihood of the experience really having an impact is low.

What is your own website?

For some of these, “your own website” will mean your current, home base website . Popular website builders like Wix and SquareSpace offer basic options for protecting your content and selling it as courses. Stepping things up a notch, there are a range of powerful learning management system (LMS) plug-ins for the popular WordPress platform – like LearnDash and LifterLMS – that give you sophisticated abilities for creating, delivering, and tracking online courses.

What is the best advice I can give to any aspiring course seller?

The best advice I can give to any aspiring course seller is to start that process early.

How much is the e-learning market worth in 2021?

( GMD Research ). Within that overall market, the self-paced online learning market in the US is estimated to be worth $15.86 billion in 2021. (Source: Statista)

Why is it not easy to price an online course?

Deciding a price for your online course is not easy because most creators don’t know where to start. So they take one of the following approaches to pricing their online course:

What is the largest online course marketplace?

Udemy is the largest online course marketplace, and it has millions of students who take courses in virtually any niche.

How to test a product idea?

One of the most effective ways of testing your product idea is collecting direct feedback from students, and a survey is a great tool for doing that.

What is the most common mistake that course creators make?

Not building an audience right from the word go is one of the most common mistakes that course creators make.

How to validate interest in a course?

The easiest way to validate interest in your course topic is by checking the search volumes for related keywords on Google.

How big is the eLearning industry?

In fact, the size of the global eLearning industry was estimated to be around $250 billion in 2020 and is expected to cross $1 trillion by 2027.

Can a new subscriber purchase a course?

It’s very unlikely that a new subscriber will purchase your course and become a paying customer as soon as they subscribe. So you should create and set up a series of automated emails for your new subscribers.

How many email sequences do you need to sell online courses?

Ideally, you need two email sequences to sell online courses. The first one is for the buyers of your course. You should welcome them into your course and walk them through it.

What is preselling a course?

Preselling is a great way to validate that your course idea is on the right track. You can also implement their suggestions as you go. Another option is where you're not preselling your course, but you spent the last month or two creating it. Now you want to give it a try with your first batch of clients.

What is a sales page?

A sales page (also called a landing page) serves a few purposes. For one, it usually has a link to the checkout page, which is where the prospect enters in their credit card information and pays for and enrolls in your course. You definitely need that!

How to get your sales letter and email sequences right?

Spending time putting yourself in someone else's shoes helps you get your sales letter and email sequences right. You can definitely ask your prospects about their pain points, but also just thinking about them helps.

When to start a timer on a video funnel?

You can start the timer right after they opt-in or maybe wait to start it until they've taken a specific action (like watched the last video in your video funnel series). Then you can say something like “to reward those who take action; you can get a discount on the course for the next three days”.

Do you need a website to sell a course?

That means you need a bare minimum website , some quick traffic wins, and a lead magnet to entice subscriptions.

Can you put a checkout page on a sales page?

Sometimes the checkout page can be embedded right into the sales page, and that's fine too. If it's a separate checkout page, it's great if you can add in a couple of your best testimonials or success stories. Also include the money-back guarantee, as well as the list of the materials they get.