how to sell an email course

How to Effectively Sell Your Online Courses Using Email Marketing.

• Open rate. Open rate is the number of emails opened compared to the total amount of emails delivered. The open rate reveals how engaged and interested ...
• Click-through rate.
• Click-to-Open rate.
• Bounce Rate.
• Spam Score.

Full Answer

How do I Sell my online course?

Selling your course is an ongoing practice. To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales.

What is an example of an effective Email course?

Jen Hansard’s Simple Green Smoothie Challenge is another example of an effective email course that turns the daily lessons into daily challenges.

What is your marketing strategy for selling courses?

This is your marketing strategy. It will involve lead magnets, landing pages, email marketing, sales funnels and other key elements that once set up, will allow you to reach your target audience and improve the ability to sell courses.

How can I make my email course emails more visible to students?

First, to make it easy for your students to spot your email course emails among the rest of their inbox, use very explicit subject lines that are similar to each other like David does.

How do I sell my email courses?

Here are 10 strategies that can get your e-learning course selling like hotcakes.Build a website or landing page. Remember that sales funnel? ... Create lead magnets. ... Grow your email list. ... Ramp up your social media presence. ... Run paid ads. ... Establish partnerships. ... Create valuable content across different channels. ... Host webinars.More items...•

How do I sell a course in email marketing?

If you want to sell your online course, you get to launch it through email and let your subscribers – aka your most loyal followers – be the first to know about it....To do this, you need to experiment with some other marketing tactics.STEP 1: Use Lead Magnets. ... STEP 2: Create Capture Forms. ... STEP 3: Run Lead Ads.

How do you sell an online course?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

Where can I sell e courses?

The 11 best platforms to create and sell online coursesUdemy for launching your first course.Skillshare for teaching creative skills.Teachable for creating an online school with advanced marketing.Podia for selling digital products and memberships.Thinkific for building a course from scratch.More items...•

How do you set up a sales funnel to sell online courses?

6 Steps to Creating a Sales Funnel to Sell Your Online Course:Identify a specific problem your target market is facing. ... Publish free content that solves a specific problem. ... Include a free resource (content upgrade) to build your email list. ... Send a welcome email (with the free resource) to new subscribers.More items...•

How do online classes attract students?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

Is selling online courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do online courses make money?

If you're ready to delve into the world of online teaching, follow the steps below.Choose a Course Topic. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•

Can I sell my course on udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

What online courses are in demand?

Top Trending Online CoursesData Science. ... Artificial Intelligence and Machine Learning. ... Big Data. ... Business Intelligence. ... Cloud Computing. ... Project Management. ... Software Development. ... Full-stack development.More items...•

How do I sell courses on LinkedIn?

0:391:52Using LinkedIn To Promote & Sell Your Online Courses - YouTubeYouTubeStart of suggested clipEnd of suggested clipThere are also water called promotion sections in each of those groups which means you can directlyMoreThere are also water called promotion sections in each of those groups which means you can directly go in make sure you're in the promotion. Only section and then you can post your coupons.

How do I sell my educational program?

Seven Action Steps for How to Sell Educational Products Know your customer. ... Know your competitors. ... Differentiate your solution. ... Understand the Pre K-12 environment. ... Develop a marketing and sales plan. ... Stay current on new developments. ... Manage to the school calendar.More items...

What is the best email marketing service for online course creators?

The one we recommend is ConvertKit. ConvertKit is the best standalone email marketing provider for online course creators because it was built with online course creators specifically in mind. You'll have all the advanced features you need to compete with the big guys, without the big price tag.

What is trigger based email?

Trigger-based emails are emails that get sent automatically according to specific actions that your subscriber takes. Unlike automatic emails that get sent to everyone on your email list, trigger-based automations only get sent to specific people.

Why do you need to include a CTA in an email?

It's important to include CTAs in your emails (and not only to your sales page!) because doing so trains your subscribers to click on things in your emails.

Does Kajabi have email marketing?

Kajabi allows us to not only host and sell our online courses, but it also has a full featured and powerful email marketing tool built right in to the platform. Going with the all-in-one option of Kajabi saves us a ton of money, time, and headaches that we would otherwise have to deal with by piecing together multiple tools.

What are the best platforms to sell online courses?

The most popular platforms for selling online courses are Google Course Builder, Kajabi, Thinkific, Teachable, Open edX, and Adobe captiv ate. It is up to you as the course instructor to find the right platform for your content and future audience. There’s no right or wrong place to sell online courses!

How much do online courses make?

Some online course creators make upwards of $50,000 monthly! New online courses can quickly earn between $1 – $1000 a month, and with the right product, marketing, and business acumen, you could be earning $5,000+ per month quickly.

What is the "it girl" of online marketing?

Search engine optimization is the “it girl” of online marketing. All ecommerce professionals would be wise to read up on beginner-level tactics and strategies to attract even more potential online course buyers. We think Moz’s Beginners Guide to SEO is the perfect starting point!

Is it easier to start an online course?

Starting your online course business will be more rewarding (and easier) if you choose a topic or field that you’re passionate about. You will also more naturally tie your business to your personal brand, which can lead to huge gains in the online business world.

Why is email important for sales?

Traffic sources can vary, and email is one you should leverage. It’s a powerful tool for communication and can be used to drive warm traffic to your sales page. It also works as a great nurturing tool for people who is a sign-up for a lead magnet but never committed to the sale.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

Why are email subscribers less engaged?

This comes with a big caveat, though: the email subscribers you get from contests are likely to be less engaged and valuable than those you get from other means, simply because they’re more likely to have signed up for whatever you were giving away (rather than because they wanted to hear from you).

What is the most reliable marketing channel to create your digital tribe and build your business?

Most marketing trends come and go with the seasons -- all except one. Email marketing is the most reliable marketing channel to create your digital tribe and build your business, but the key word there is ‘build’. In this chapter, we’ll talk about the benefits of email marketing, as well as the pivotal steps required for growing your email list ...

What does it mean to pre-launch a course?

Pre-launching your online course means letting people indicate their interest in buying it before it’s ready: This is a powerful tactic for a couple of key reasons: First, you validate your course idea before you build it. If it’s clear that nobody is signing up, maybe you need to make adjustments to your course.

Can you give away something purely because it's valuable?

Gift cards to stores that your market shops at. Remember: don’t give something away purely because it’s valuable. Give something away because it’s uniquely valuable to the people you want to help. Otherwise, you’ll end up diluting your email list with lots of subscribers who are unlikely to find your material useful.

How to build an email list to increase sales and grow your course?

Emails are a fantastic way to connect with prospective learners and convert them into customers. They are also great for keeping past learners interested in you and your business when there is no new course to deliver.

1. Define your focus

Before you start off collecting email addresses, it’s important that you know what the email list will be used for, and how many ways you intend to use it.

2. Set up an email automation and marketing tool

In order to market online courses, it’s important that you have a system in place. If you start selling your course without having an email tool onboard, you could miss out on several opportunities to involve and engage people in your email campaigns.

3. Create a lead magnet

Lead magnets are baits that attract prospective customers and for which they trade in their email addresses. If you wish for people to give up their emails to you, they will require some incentive in return.

4. Add forms and landing pages

An opt-in form is where you will make an offer and your leads will drop their email addresses. Together with your email marketing tool, opt-ins automatically collect emails and sort them into the intended email list. They can be embedded in articles, can pop up upon entry or exit to a page, they can even scroll up and down along with you.

5. Set up autoresponders

If you’re offering something and asking for an email address in exchange, you’ve also got to deliver what you promise. And while manually catering to such requests would be a nightmare, autoresponders take up that burden for you and deliver on your behalf - even if it’s 2 AM.

6. Set it live!

Before you can declare your system as ready to collect email lists, there is one final thing that you need to do i.e. test everything. To test out if everything looks good, embed your form, create your email campaigns, and connect them to the list.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided selling online courses is worth it and that you’re ready to start selling. You’ve done the homework to identify your unique selling point and to map a path to profitability. Essentially, you’re clear on how to create an online course.

How can I convert prospects into customers?

The idea of creating an online course that will actually sell has been the goal from the beginning. And at this point, you should have all the major pieces of the puzzle, only now you just need to know how to position them to create the picture that will turn prospective learners into paying customers.

Frequently Asked Questions

Still have questions about how to sell online courses? Here are answers to some of the ones we get asked most frequently.

So, Ready to Sell Courses Online?

By this point, you should have a solid idea of what it takes to create and sell online courses and build an online business. As is true for any other type of business, building a profitable online course business is about more than creating a product, publishing a sales page, and waiting for customers to magically show up.