how to sell a course to a school

You can sell your courses in bundles or memberships. You can even give coupons to incentivize the learners to buy the course. Using their email marketing tools you can send emails to students when they sign up, use coupons and complete the course.

Full Answer

How to create an online course that sells?

The key to a successful course is simply to focus, roll up your sleeves, and do the work to:

• identify your major positive outcome
• identify the elements that are truly necessary to support it
• ruthlessly prune away everything else
• align appropriate media and activities to your course elements

How to create and sell profitable courses?

• Establish your social media presence to actively and effectively engage with your audience. ...
• Blog. ...
• Create shareable, highly useful videos. ...
• Offer Webinars to not only raise your visibility as an expert, but also use them to build your e-mail list, and eventually as a source of income.

What are the best selling online courses?

What Are the Best Online Learning Platforms?

1. Udemy. Udemy is one of the best online course platform marketplaces with over 24 million students, 35,000 instructors, and unbelievable 80,000+ courses.
2. Shaw Academy. Shaw Academy is a platform that gives its students access to professional, accredited online courses.
3. Skillshare. ...
4. LinkedIn Learning. ...
5. Treehouse. ...
6. Coursera. ...

How to start selling online courses?

What Do You Need to Create / Sell an Online Course?

• A course idea where you can help others learn new skills.
• A domain name. This will be your website’s address (Example, wpbeginner.com).
• A WordPress hosting account. This is where your website’s files are stored.
• An eLearning management add-on (also known as LMS plugin) to create and manage courses.
• Your undivided attention for the next 45 minutes.

How do I start selling courses?

Start Selling Your Online CourseChoose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course. ... Create a buyer's journey.More items...

How do I sell a product to school?

Seven Action Steps for How to Sell Educational Products Know your customer. ... Know your competitors. ... Differentiate your solution. ... Understand the Pre K-12 environment. ... Develop a marketing and sales plan. ... Stay current on new developments. ... Manage to the school calendar.More items...

How much can you make selling a course?

How much can you make selling online courses? It varies widely. Your online course could earn anywhere from a $0 – $50k+ per month. Many course creators will earn $1 – 5k/month and there are numerous examples of online course teachers earning $10k – $50k per month..

On what sites can I sell my courses?

The 11 best platforms to create and sell online coursesUdemy for launching your first course.Skillshare for teaching creative skills.Teachable for creating an online school with advanced marketing.Podia for selling digital products and memberships.Thinkific for building a course from scratch.More items...•

How can I be successful in educational sales?

EdTech Sales Tips You Must Know To Be Successful Selling To School DistrictsConnect the School District's Challenges to your Product. ... Focus on Learning and Organizational Systems. ... Tell them your Rollout Plan. ... Show them the Data. ... Be Patient when Selling to School Districts.More items...•

How do I sell to K 12?

Six Essentials to Selling to K-12 Schools1) Hone your message. ... 2) Expect pushback. ... 3) Understand your decision-maker. ... 4) Be aware of budgeting cycles. ... Percentage of Private Schools in States.5) Build internal champions. ... 6) Manage your metrics. ... Example of a Sales Funnel.

Do courses make money?

Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do you sell a course online?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

How much do people make from courses?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.

Can I sell my course on multiple platforms?

The answer is — it depends. In some cases, you can sell the same online course on more than one online course platform. In other cases, you can't.

How can I make money by online classes?

To get you started, here are 7 proven ways to make money selling courses online.Charge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service.More items...•

Can I sell my course on Udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

What's the best way to sell your online course?

Truth is, there is no single best way to sell your online course, but there are some tactics that seem to work pretty well universally. First and f...

How important is social media to sell courses online?

It depends on a number of factors. First, do you have a target audience that is really active on one or more social media channels - e.g., Facebook...

How do courses on personal development do?

Personal development courses can sell very well. As I note in this post on e-learning statistics, the data we have on top online courses "suggests...

How effective is offering free content as a lead magnet?

In most cases, offering free content is essential - that's why we talk a lot about content marketing here on Learning Revolution. Publishing conten...

What's the best way to determine who your target customers are?

As an expert in whatever topic you plan to teach, you probably already have a good intuitive sense of the people who are likely to be interested in...

What's the best way to drive traffic to your online courses?

The best way to generate traffic to your online courses is to get a highly relevant value proposition in front of the right people. Of course, that...

Video is an important area for success. What are the best video hosting platforms I can use?

Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your on...

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided selling online courses is worth it and that you’re ready to start selling. You’ve done the homework to identify your unique selling point and to map a path to profitability. Essentially, you’re clear on how to create an online course.

How can I convert prospects into customers?

The idea of creating an online course that will actually sell has been the goal from the beginning. And at this point, you should have all the major pieces of the puzzle, only now you just need to know how to position them to create the picture that will turn prospective learners into paying customers.

Frequently Asked Questions

Still have questions about how to sell online courses? Here are answers to some of the ones we get asked most frequently.

So, Ready to Sell Courses Online?

By this point, you should have a solid idea of what it takes to create and sell online courses and build an online business. As is true for any other type of business, building a profitable online course business is about more than creating a product, publishing a sales page, and waiting for customers to magically show up.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

Why is email important for sales?

Traffic sources can vary, and email is one you should leverage. It’s a powerful tool for communication and can be used to drive warm traffic to your sales page. It also works as a great nurturing tool for people who is a sign-up for a lead magnet but never committed to the sale.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

How do teachers sell?

From the, they present a variety of ways for students to engage with materials in order to master the topic. They check in continuously, offering feedback to allow for learners to make adjustments. If there is a test, it is used to intensify students’ focus (via studying) and to assess both the teachers’ instructional effectiveness and the extent to which a student truly grasps a concept.

How to demonstrate listening to a school?

DO spend more time listening than talking. Demonstrate that you are listening by continually confirming your understanding of the school’s interests and needs. Use the call to demonstrate and deepen your understanding of the school’s particular mission.

Why do schools move so slowly?

Some schools move very slowly so as not to cause disruption among an entrenched faculty. Some schools are of the “move fast and break things” variety. Some schools are top-down in nature. Others want all changes to be worked through committees and collaborative practices.

Why sell courses to big companies?

And that’s because, sharing that you work with corporate clients can add to your profile instant credibility.

When a company buys in bulk, do they have to offer training?

When a company buys in bulk, they either have a group of employees they want to take the training , or they wish to offer it as a perk to anyone who would take it .

Do you need thousands of transactions to reach your revenue goals?

Concerning your revenue goals, you might need thousands of individual transactions to reach them. But you don’t have to reach such a large volume of potential clients if you are marketing and selling courses as training for corporate teams.

Is selling to corporate clients a good idea?

Why Selling to Corporate Clients is a Good Idea. Contrary to popular belief, larger companies do not do all of their training in-house. More is outsourced and purchased than created and delivered by their own employees.

What do companies need to know before entering the education market?

Companies entering the market for the first time or even coming back in with a new product or program need to understand or be reminded of key elements of the education market that cannot be changed, avoided, or even ignored. They should also understand their own solution inside and out before starting the process.

When is the fiscal year for education?

Timing is everything when it comes to the education market. Most states have a fiscal year of July 1 to June 30, while the Federal government has from October 1 to September 30. Missing out on key times for marketing, selling, or product introductions could mean waiting an entire year or losing the sale altogether.