how to sell a course through a webinar

How to Use Webinars to Sell Your Online Course in 5 Simple Steps

• Step 1: How to Research Your Audience Any successful campaign relies on an understanding of your audience. Consequently,...
• Step 2: How to Sideline Your Competition Regardless of the course you’re offering, you’re almost certainly going to be...
• Step 3: The Principles of the Perfect Webinar Funnel As I...

Full Answer

Can you sell online courses on live webinars?

Webinars can be used to sell coaching or consulting programs, live events, software, and even physical products. However, since online courses are our primary area of expertise, for the purpose of this article we are going to focus on how to use webinars to sell online courses, and more specifically, how to sell online courses on live webinars.

What is the best way to market a webinar?

If you’re just getting started with webinar marketing, you might prefer a free option. If you have a Google account, you can use YouTube Live, which replaced Hangouts on Air in late 2016. You’ll have to use a workaround to make your webinar interactive, like collecting participant questions via social media.

How much can you really make selling on a webinar?

Using free webinars as his primary customer acquisition channel, John was able to go from $0 to over $20,000 per month in sales in just 6 months, enabling him to leave his full-time job to focus exclusively on teaching online ( click here to download the complete case study ). But online courses are not the only thing you can sell on a webinar.

How profitable is it to create and sell your own online course?

And the number of tools at your disposal to create and sell your own online course—a profitable online course— has expanded at a near equal pace. According to GMD Research, the global e-learning market is projected to reach USD 390.6 billion by 2026, growing by 11.7% annually.

How do I sell a course on webinar?

Here are some tips to help you maximize your course sales from your webinar:Turn on your webcam before you start your presentation. ... Offer a satisfaction guarantee. ... Leave your offer page up during the Q&A session. ... Include time-sensitive bonuses for buying. ... Offer a payment plan. ... Offer a discount. ... Record the webinar. ... Have fun!

How do I sell a live course online?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

How do I sell a recorded webinar?

How to Sell Your Webinar and Have an IncomeCreate A Well Thoughtful Content. ... Think About A Talkative Title. ... Choose Webinar Platform. ... Choose Your Targeted Audience. ... Make Your Webinar Cost Profitable. ... Choose A Selling Platform On Social Media. ... Make Your Webinar A Way For The Customer To Make Money. ... Conclusion.

How do I sell a live class?

7 Tips to Sell Live Online ClassesUtilize a Platform with Built-In Sales Tools. ... Stay Active in Online Forums and Social Settings. ... Offer Free Content that Solves Important Problems. ... Invest in Paid Advertising on Video-Friendly Platforms. ... Nurture the Leads You Generate.

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

How do you market an online course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

How do you price a webinar course?

Pricing your webinar If the price is too low, your target audience may wonder whether the webinar offers any actual value. Set the price based on what your research suggests is an industry standard for comparable webinars, considering the exclusivity and value of what you offer as well as your overall goals.

Can you make money with webinars?

To make money from a free webinar, you offer a paid product at the end. People are able to purchase your product or offering and take what they learned to the next level. If you promoted your webinar correctly, taught your attendees well, and delivered a pitch that made sense, people will buy your product live!

How do I launch a webinar course?

To recap, here are five steps to selling an online course using webinars:Pick a webinar topic that relates to your online course. ... Create your webinar presentation. ... Choose a webinar platform that works for you. ... Host your webinar live or offer an on-demand recording — or both. ... Follow up with a series of emails.

How can I sell video classes online?

How to sell streaming videos onlineOffer individual classes or full, multi-class courses.Sell single videos or packages of video content.Rent your video content to allow viewers access for a limited time.Create a subscription process for viewers who want access to premium video content.

How do you sell a course without an audience?

Be a guest on a podcast Much like guest posting on somebody else's blog, getting featured on a podcast is a great way to get in front of a new audience and drive somebody else's traffic to your landing page. It's also another stellar way to sell a course without an audience.

How can I sell instructional videos online?

4 best platforms to sell videos onlinePatreon. Patreon is a subscription-based streaming service that allows your fans to support you directly, and in turn, you provide exclusive content. ... Uscreen. ... Thinkific. ... Wistia.

Can I sell my course on udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

How do you sell a training program?

How To Sell Training Courses To CompaniesIdentify your target market. ... Ensure you know how you're able to help a company. ... Offer taster sessions for your courses. ... Market your training courses in the right ways. ... Don't forget about repeat business. ... Attend the best networking events. ... Running a successful training business.

How do I sell my educational program?

Seven Action Steps for How to Sell Educational Products Know your customer. ... Know your competitors. ... Differentiate your solution. ... Understand the Pre K-12 environment. ... Develop a marketing and sales plan. ... Stay current on new developments. ... Manage to the school calendar.More items...

What online courses are in demand?

Top Trending Online CoursesData Science. ... Artificial Intelligence and Machine Learning. ... Big Data. ... Business Intelligence. ... Cloud Computing. ... Project Management. ... Software Development. ... Full-stack development.More items...

Why do instructors use webinars?

Build your email list. Webinars are a great way to build your email list because people have to register to attend your webinar using their email address.

What is webinars in business?

Webinars are essentially the equivalent of a live event, the main difference being that they are hosting virtually. This means that people from all over the world can attend your event, without incurring the travel and accommodation expenses that they would normally incur if you hosted your event at a physical location (like a hotel conference room, for example).

What webcam do you use for Infusionsoft?

Infusionsoft. For your microphone, we recommend using the Blue Yeti or Blue Snowball. For your webcam, we recommend using the Logitech HD Pro Webcam C920. On a side note, you may want to use 2 separate computers or laptops to host your webinar (if you can).

Why do people make mistakes in webinars?

They love to teach their audience, so they do a great job of providing valuable content throughout their presentation, but when it’s time to present their course, they get nervous and lose their confidence, and their audience can tell.

How much does Cinechopper cost?

Chris Newman knows what we’re talking about. He’s the creator of CineChopper, an online course for drone enthusiasts. The full price for the course is $1,497 and the only method he uses to sell them are webinars. One day, on his weekly webinar, Chris realized there was a wasp in his room.

Is a webinar effective?

So, yeah, wasps. But in all seriousness, webinars are extremely effective. No matter what industry or niche you serve, webinars may just be the game-changing marketing channel you need to dramatically increase sales for your business.

Can webinars be used to sell online courses?

Webinars can be used to sell coaching or consulting programs, live events, software, and even physical products. However, since online courses are our primary area of expertise , for the purpose of this article we are going to focus on how to use webinars to sell online courses, and more specifically, how to sell online courses on live webinars.

What is the goal of the 5 step webinar?

In other words, the goal of this 5-step process is to get prospects hungry for a faster, easier way to get ALL the details you just spent 40 minutes talking about.

What are the two types of titles?

There are two kinds of titles: Attention grabbers that generate sign-ups and those that fail. Effective headlines get right to the point. The trick to writing magnetic title is to appeal to emotional and tangible desires of prospects in ways they cannot resist acting on.

Is webinars bad?

Most Webinars are not bad. They don’t suck. The are HORRIBLE in every way. Don’t let yours fall into this category. Use the above “format formula” to structure your Webinar. Make it grab and hold your audience to the very end. Make it generate leads.

How To Create Your Webinar Funnel

I’ll assume for the duration of this article that you are already offering an eLearning course or service. If you haven’t, you’ll find plenty of great articles on the topic of how to find your niche. Assuming, as I am, that you have something to offer, let’s get technical. Running a webinar involves dealing with a couple of moving parts.

1. Your Registration Page

The registration page is the entry point to your marketing funnel. All you’re trying to do is get people who have expressed an interest to sign up for your webinar. There are some good templates you can follow. To start with, you’ll need a nice headline that grabs people’s attention. Below the headline, you’ll have a couple of bullet points.

2. Your Thank You Page

Once a person registers they are directed to a "thank you" page. On this page, you will want to set expectations. You should have a set of bullet points that reiterate the following:

3. The Final Sales Page

The final page you need to create for your webinar funnel is a sales page. The sales page is where you’ll send people who attended the webinar and are interested in purchasing your offer.

How To Create Webinar Slides That Engage And Sell

We’ve now covered how to make your webinar funnel. Let’s focus on the webinar. You need to make your attendees stay until the end, and hopefully convince them to purchase your course or invest in your services. Your webinar needs to be engaging and entertaining.

How To Promote Your Webinar

There are several ways you can promote your webinar. For instance, you can promote it on your website with a hello bar, an exit-intent popup, or even a blog post.

Presentation Tips

Presentation is everything in a webinar. Just think about it. What good are your engaging and entertaining slides if the presenter doesn’t engage or entertain in the first place?

How to make a webinar great?

Technology matters to make your webinar great. If you’re using webinars regularly, it’s worth ensuring that you’re delivering high quality video and audio. Look straight at the camera. That will make each attendee feel you’re looking straight at them, which is great for starting to build a connection with them.

What is the best way to promote a webinar?

As we mentioned earlier, email is the main promotional tactic you’ll use for your webinar, followed by social media. In fact, Unbounce reports that it gets 70% of its webinar signups via email. So your email optins are a crucial part of promoting your webinar.

What is a webinar in marketing?

Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

How long is a webinar?

Most webinars are around 60 minutes long, broken down into 45 minutes for your presentation and 15 minutes for attendees to ask questions. Ideally, when creating a webinar, you will focus on a single topic of immediate relevance to your audience.

What is webinars?

Webinars are a different kind of lead magnet, with the potential to offer even more value and better leads than a downloadable checklist or ebook. Webinars usually consist of a presentation followed by a Q&A session. Because they are a visual medium, webinars can help presenters connect quickly with participants.

Is a webinar a sales pitch?

But if you’re planning to use webinars for lead generation, there’s one point we have to emphasize: a webinar is not a sales pitch. It’s not about you; it’s about providing value for the participants. However, showing that value is also the reason why webinars provide the perfect opportunity to sell.

When is the next webinar?

May 29, 2020. If you're hosting a webinar, don't miss these 10 straightforward tips for recording a webinar, promoting it, engaging with your audience, and making a sale. Jump ahead.

What is a webinar used for?

Webinars are used for teaching yoga, business strategy, bread baking, coding, crocheting, and everything in-between. Probably the only thing a webinar doesn’t do these days is cook dinner. That’s a great thing for people selling online courses, digital downloads, memberships, or even webinars themselves.

Can I add webinars to my website?

On top of that, you can add your webinars to your product page using a single dashboard, and even bundle your webinar offerings with your other profitable digital products for sale. Just add your webinar to your website like you would any other digital product.

Can you sell info products with webinars?

That’s fair, and the good news is that you don’t have to use it to sell info products with webinars. No, the only thing that’s required to sell an info product, be it an online course or the webinar itself, is educational content. #7. Use education to sell any info product with webinars.

Can you convert an ebook into a webinar?

Convert your ebook into a profitable training or tutorial webinar. If you’ve published an ebook, you can repurpose it and convert your ebook into a profitable webinar, which can take on a variety of webinar types. For one, you can create an educational webinar from your ebook.

Why do we do webinars?

Try different ways to make your webinars work for your business. The second main reason to use webinars in your business is to increase sales. While webinars will almost certainly build your email list, they should also help you increase sales as well.

What is webinar in social media?

Webinars allow you to converse with attendees in the chat box, answer their questions, and run polls to keep them engaged throughout the event. As opposed to a YouTube video or social media post, where it’s hard to establish a real connection with your audience.

What is Teachable course?

Teachable is a top online course platform that helps all types of people sell their expertise online. Their platform makes it easy to create and sell beautiful online courses. Whether you’re a first-time course creator or a seasoned veteran, Teachable has everything you need to run a successful online course.

What does Jim Rohn mean by "self education will make you a fortune"?

As Jim Rohn said, “Formal education will make you a living; self-education will make you a fortune.”. The motivational speaker was right, self-education is what separates average people from extraordinary high achievers. Luckily, you don’t have to go back to school to keep learning.

What happens if you don't keep up with technology?

If you aren’t keeping up on new trends and technologies, you’ll get left behind. But people aren’t learning in the traditional style that we’ve become accustomed to for so long. For centuries, most people associated education with graduating from high school and college. But as you know, the learning doesn’t stop there.

Is webinar still effective?

Fast-forward eight years later and webinars are still a highly-effective marketing tool to help grow your business. Here’s why webinars are still so effective in 2020 and how they can help you advance your course.

Who is the head of partnerships at Teachable?

As Jessica Catorc, the head of partnerships at Teachable, said in the video, “Webinars aren’t just a great tool to grow your business, they are one of the best ways to connect with your audience. And for people to really see what you’re about and what your mission is.”.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided selling online courses is worth it and that you’re ready to start selling. You’ve done the homework to identify your unique selling point and to map a path to profitability. Essentially, you’re clear on how to create an online course.

How can I convert prospects into customers?

The idea of creating an online course that will actually sell has been the goal from the beginning. And at this point, you should have all the major pieces of the puzzle, only now you just need to know how to position them to create the picture that will turn prospective learners into paying customers.

Frequently Asked Questions

Still have questions about how to sell online courses? Here are answers to some of the ones we get asked most frequently.

So, Ready to Sell Courses Online?

By this point, you should have a solid idea of what it takes to create and sell online courses and build an online business. As is true for any other type of business, building a profitable online course business is about more than creating a product, publishing a sales page, and waiting for customers to magically show up.