Psychological tricks like scarcity, FOMO, countdowns/pre-launches, loss aversion amongst others can do the trick when these are used alongside an effective sales strategy.
The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.
Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.
Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.
Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.
Marcela’s ADK Program is directed to marketing professionals in Mexico and is a perfect example of a multiple-cta landing page. Breaking a page into different sections and starting with a video soon after her title. She includes a call-to-action after each different action – free course, different levels of paying programs, and subscriptions.
A collaboration of european universities and local authorities to provide online courses for tourism SMEs. This landing page is an example of a corporate page with high authority partners at the bottom to instill trust.
Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.
A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).
Personas are quintessential elements of marketing and sales activities. They help you quickly and easily establish who your ideal customer is, and what problems, challenges, needs, and desires they have in relation to a solution like yours. Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours. When you develop a well-defined persona, you'll be able to use it for every bit of marketing and sales content you produce and rest assured that your material will speak directly to your ideal customer.
Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours.
Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.
A big idea is a positive, life-changing outcome learners will experience after taking your course. Big ideas are work because they challenge readers to imagine a new reality filled with possibility.
Calls to action are powerful messages that evoke decision-making. For prospects, investing in your course represents the possibility of experiencing a new world. For your call to action to be effective, it must echo a sentiment of positive change.
Simplilearn partners with businesses that want to provide industry-best digital skills training to their customers. We offer multiple partnership models:
The 4th Industrial Revolution is upon us and millions of people will require training within the next 10 years.
Ways To Resell Your Textbooks. First, there are multiple ways to resell your textbooks - and each has pros and cons. 1. Sell Used Textbooks to The College Bookstore. Most college bookstores will buy back used textbooks, especially if professors plan to use the same text next semester.
AbeBooks is a great place to resell your textbooks, but it does require a bit more work than some of the other places on this list. You setup your own shop, ship your own products, and basically run your own store. However, they do have great prices as a result.
Amazon is the market leader in textbooks and one of the largest online marketplaces in the world. When it comes to reselling textbooks, Amazon makes it incredibly easy. All you have to do it enter the ISBN number, and you can quickly list your textbook. You do have to ship out your own book when it sells.
BooksRun allows you to sell both your textbooks and eBooks on their website. This is one of the only companies we've seen that facilitates eBook sales. Similar to the other companies, you simply enter you book information, accept the offer, send it in, and get paid.
CampusBooks is a search engine to help you find the best places to resell your books. However, they also help you streamline the process. You search their site, print the label, and then get paid. Most of the companies they search offer free shipping labels as well.
Knetbooks is more well known for textbook rental, but they also have a textbook resell option. One of the factors that distinguishes them is that they have a direct deposit option that allows you to get paid right into your bank account.
Slugbooks is one of the few companies on this list that helps you market your textbook via Facebook. Just like the other companies, you can list your book, but Slugbooks help you promote it as well.