how to promote a course on social media

9 Clever Ways to Promote Your Online Course on Social Media

1. Run Facebook Advertisements. One of the best ways to promote your online course is through Facebook ads. And this is...
2. Engage in Facebook Groups. Here is what you need to understand about promoting your online course (or online...
3. Share Tips Related to Your Course Topic. As mentioned earlier, join...

Full Answer

How do you promote a class on social media?

9 Clever Ways to Promote Your Online Course on Social MediaRun Facebook Advertisements. ... Engage in Facebook Groups. ... Share Tips Related to Your Course Topic. ... Offer a Free Lesson. ... Share Free Content. ... Host a Facebook or Instagram Live. ... Hold a Free Webinar. ... Give an Exclusive Discount.More items...•

How can I promote my course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

How do I promote my course on Facebook?

9 Ways to Use Social Media to Promote Your Online CourseUse Social Media to Cross-Promote Other Course Creators. ... Invite Course Creators Into Your Course. ... Share Resources From Inside Your Course. ... Give a Special Offer to Social Media Followers. ... Create a Free Introduction Course. ... Use the 30X Facebook Ads System.More items...

How do I advertise a course on Instagram?

#2 Create Instagram posts promoting your courses The best way to promote your courses on Instagram is with high-quality posts outlining the value for your potential customer. Make relevant, useful posts that delight your audience. We've put together a post helping you to promote your courses on Instagram.

How can I promote my online course?

Here are five simple strategies that will help them to make your online course easy to find and choose.Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people visiting it every day. ... Build an email list. ... Start a podcast. ... Publish a book on Amazon. ... Host a live webinar.

How do you generate leads for online courses?

Either way, here are 11 ways you can generate leads by marketing your course to the public.Know Your Audience BEFORE You Create Your Course. ... Understand What Makes Your Course Unique. ... Monitor Your Competition. ... Take a Survey of Potential Students. ... Use a Platform that Offers Flexibility. ... Use Multiple Promotional Platforms.

How do online classes attract students?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

How do I sell a course on Google ads?

Table of ContentsWhy Google ads can accelerate your online course sales' pipeline.Set your Google ads campaign.Define your customers.Choose the type of your Google ad campaign.Choose your targeting and audiences.Set your bid.Write your ad extensions.Write your ad copy.More items...

Can you sell courses on Facebook marketplace?

Facebook Marketplace is great for selling physical goods that you may already be selling on eBay, Craigslist, Etsy or Amazon. And Facebook's global groups are great for selling digital goods like ebooks, online courses, coaching programs and promoting YouTube videos.

How do you promote masterclass?

How to Promote Your Masterclass to Build Interest and Maximize...Start a mailing list for your masterclass. ... Let learners direct your masterclass. ... Go off list to promote your masterclass. ... Create a sense of urgency. ... Offer advanced sales. ... Use paid advertising. ... Harness social media. ... Stay connected with all your learners.More items...•

Top Social Media Platforms to Promote Online Courses

Linkedin, Twitter, Facebook, Youtube, Vimeo, and Edmodo - among countless others are considered the best platforms right now for marketing. Advertise your courses, it’s going to reach thousands of users.

Social Media Marketing Strategy for Promoting Online Courses

Now that you have understood how unique each social platform is, let's focus on the marketing strategy. Remember, content optimization is the most important factor while promoting. No matter how well established a medium is, it's your campaign that guarantees sales.

Conclusion

Hope these strategies help you promote online courses through social media in the best possible way. Remember, there's nothing different when it comes to online courses in marketing, you advertise it the same way, try to drive traffic, and with the right set of tools - it works out.

What are some ideas for social media live?

Some ideas for a social media live is Q and A session, a free webinar, or an interview series with the industry leaders.

How to encourage people to enroll in your online course?

Before you can encourage people to enroll in your online course, you need to establish your expertise first. And the best way to do that is by joining Facebook Groups. Join groups that are relevant to your course. For example, you are a fitness coach. You can join weight loss groups on Facebook.

What is a free webinar?

Just like with offering free content, a free webinar is a great way to capture your audience’s name and email addresses. That way, you can nurture them through your newsletters before coaxing them to enroll in your online course.

What are the parameters for Facebook ads?

When running Facebook Ads, you can set your audience parameters such as age group, gender, location, and interest. This ensures that you are only targeting Facebook users who will be interested in taking your course. Say, you are an interior decorator, and you have an online course about basic interior decorating.

Why do you offer free lessons?

Offering a free lesson is a great way to convince your target audience to enroll in your online course. Your lesson can be the first part of your online course.

Why do you have testimonials on your course?

That’s because they provide social proof, which you can leverage to boost your number of enrollees.

Can you join a Facebook group to promote your online course?

But of course, you should not join Facebook groups just to promote your online course. In fact, doing so can get you kicked out and banned from the group. Instead, post helpful and valuable content. Answer questions to the best of your knowledge.

Interactive

Interactive social media posts allow you, as the creator, to engage with your audience on a deeper level. Create social media posts and stories that are designed to generate interaction, you’ll be able to share more about your online course and what you have to offer.

Experience

Before people commit to making a purchase, they want to know what others’ experienced using a product or service. Try the tips below on how you can use the stories and experiences from your previous students to share with prospective students.

Informative

People want to know exactly what they’re about to get by signing up for your course. You can help them out by providing tips and resources from inside your course.

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Why do you need a free online lesson?

Having a free online lesson enables you to: Establish your expertise. Provide value to your prospective audience.

Why should you share student testimonials?

Provide Student Testimonials: Your online website should share student testimonials to enhance your course and give it a sense of authenticity. The concept of ‘social proof’ is gaining importance day by day and testimonials provide just that. It is proof that your online course provided value to your students.

How to promote online courses on social media

You don’t want your course to stay on your social media page, just gathering dust, crickets creaking over its inability to earn engagements.

Thoroughly optimize your social media profile

When a potential student visits your page, they expect to find more information about your course. It is going to be disastrous if you are not able to control their journey as soon as they land on your page.

Create and share promotional videos of your course

Here you are not just making videos to show off how great your course is.

Share free resources from your course

Show prospects that your course is valuable by giving out parts from your courses for free.

Use Facebook stories

A group of Facebook users were asked about their activities on the app and they confessed to spending more time on Facebook stories than reading posts on their timeline. You can promote your course by creating engaging and interactive stories that feature quizzes from your courses, tests that help prospects look forward to joining your school.

Social media ads

You really can’t rely alone on the organic exposure that your videos, live sessions and stories will get you.

Use promotional content

Content is king. This is the new strategy in marketing products in this internet age.

2. Give Away a Portion of Your Course for Free

Directly promoting your course on social media is unlikely to get you many students. People who are on social media are there to be entertained and to get free help…not to be constantly advertised to.

3. Share Student Testimonials

Once you’ve had a few students pass through your course, reach out to happy students and ask for a brief testimonial (video testimonial if possible).

4. Give Your Social Media Followers an Exclusive Discount

Whenever you mention your course on social media – whether in the occasional post/tweet or your social media bios –

5. Do a Live Video on Facebook or Instagram on Your Course Topic

Share a brief presentation or Q&A via Facebook Live or Instagram on something related to your course topic. For instance, if your course is on “How to Get Your First 10 Clients”, your video could be “How to Get Your First Client” or “What You Need to Know Before You Get Your First Client”.

6. Share Lots of Valuable Free Content

You can have the most amazing course, and you can create the perfect social media posts to promote it….but if you’re not ALSO sharing tons of free content, your audience will quickly get sick of you.

7. Use Social Ads

Facebook’s ad targeting options mean you can reach exactly the right people for your course. I recommend creating a custom audience to reach people who are interested in exactly what you’re offering ( Here are step-by-step instructions to create your own ads' audience ).

8. Offer Actionable Tips Related to Your Course Topic

Create eye-catching image posts where you share really practical tips with your audience.

13 Stunning Ideas to Promote Your Course Online in 2021

So now that you have an online course and have finessed it into something that the world can benefit from, what’s the next step?

How to Sell Course Online Using Course Platforms

A crucial aspect of how to promote an online course is looking for a suitable platform to sell your online course. There are numerous avenues for this purpose, but it can be confusing to choose the right one, so we have narrowed down your choices.

Bottomline

Your online course is the real hero here, and when used in tangent with all the marketing strategies highlighted in this guide, it is bound to become a superstar. Promoting an online course after putting in all the hours of creation, can be daunting, but it is all automated from there on out once you know the ropes.

Interactive

Experience

Informative

Special Promotions/Advertisements

• Promoting an online course through social media can be done organically or through paid advertising. The ideas below offer ways you can create organic content, offer special discounts, and leverage paid advertising.

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Featured Resource: Creator's Guide to Collecting & Sharing Testimonials