how to price your digital course

As a rule of thumb, you should keep a higher price point of well above $100 for most of your courses and leave lower prices below the $100 mark for your smaller courses. Smaller courses might have a simpler course topic, a smaller course content, or not a high added value for your target audience.

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How do you price your online courses?

You can’t price your product until you can answer those three questions...Inside of my program, Crushing it with Courses, I’m giving you the step-by-step of how to create an amazing digital course, I’m showing you how to add an income-producing asset to your business and I’m doing that in 60 days. However, if I created a course on list ...

How much does it cost to advertise a course?

Nov 10, 2021 · Before getting down to business with analyzing the process of pricing your online course, we will make a quick walkthrough on these five pillars. 1 Pricing Rule of Thumb. As a rule of thumb, you should keep a higher price point of well above $100 for most of your courses and leave lower prices below the $100 mark for your smaller courses.

How much should I charge for my courses?

How to price your online course Here’s the thing: No one really knows the value of a course. There’s no hard and fast rule that a course of eight modules with four videos each should be X amount of dollars. And there’s no way to really compare prices of what you’ve created with what someone else has created.

How much does it cost to sell a course on Facebook?

If it's your very first online course, then one easy approach is to settle on a price between $100-200 and sell your '1st version' course at that this level whilst gathering feedback from those first students and learning what else they'd like to see if your course.

How do you determine a course price?

How much should I charge to create an online course?

How much does it cost to sell an online course?

How do you sell a virtual course?

Do online courses sell well?

How much should I charge to design a course?

How do you price training workshops?

How long should my online course be?

Which online platform is best?

Is selling online courses profitable?

How do I sell a training course?

Can I sell my course on udemy?

How much is the elearning market worth?

The elearning market was worth $107 billion in 2015, $190 billion in 2018 and is expected to exceed $300 Billion by 2025 (E-Learning Market Size By Technology)! Investing in education and lifelong learning is an emerging trend among both old…. How to Sell Online Courses: The Ultimate Guide for 2021.

What is online course?

Online courses offer valuable knowledge not found anywhere else. Your years of experience in a multimedia format for them to learn. Learners, students, and clients pay to get access to something they value.

Why is it important to have a higher price?

A higher price will allow you more flexibility when giving our discounted courses with coupons, attract a better clientele and fewer communication hassles and attracting a higher class of clients that can afford more expensive products and can expand your business.

Who is Dani from Convertkit?

As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community.

Why do we need a workbook?

It’s basically a handy tool to keep everything about your course in place.

What is a workbook?

Workbooks are the perfect accompaniment to a course for note-taking, references, and filling out as they go. It’s basically a handy tool to keep everything about your course in place.

What to do if you aren't an expert?

If you aren’t the expert, bring in someone who is! Hearing from industry professionals is always a major bonus for your audience. Not only are they getting valuable content from you, but they’re also hearing advice and real-life experience from people they admire.

Who is Dani Stewart?

Dani Stewart. As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community.

What are the benefits of taking a course?

​Some of the most common benefits that you can often focus on when communicating the value of your course are: 1 ​It will earn you more money 2 It will save you money 3 It will save you time 4 It will satisfy a deep desire of some sort 5 It will bring happiness and fulfillment

What happens when someone pays you?

When someone pays you, they aren't just getting access to your course. They're also paying for technical support if something goes wrong, and in some cases access to you one-on-one through forums or discussion boards where they can get personal answers to their questions.

How to charge more for a course?

Go on and charge more 1 Your revenue goals will be easier to meet. Selling a course at a low price point, requires you to enroll more students to reach your income goal—meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time. 2 A smaller group makes for a better course experience. If you’re only dealing with 15 students as opposed to 50, those students will get more of your focused attention. This is ideal for securing repeat customers as well as potential referrals for your business. 3 Premium pricing increases engagement and communicates value. Pricing your course or coaching session at a premium, ensures students see their purchase as an investment—and one they want a return on no less. 4 Secure—and weed out—students. If your course is priced too low, you’re likely to get a number of students who aren’t quite your target audience and will likely drop off or not purchase again. Those who will succeed and get the most from your offerings will be more than happy to pay more and thus are more likely to make another purchase.

Why is selling a course at a low price point important?

Your revenue goals will be easier to meet. Selling a course at a low price point, requires you to enroll more students to reach your income goal —meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time.

How to increase the value of a course?

Think beyond the basics and… 1 Create a content upgrade. Consider creating an editable worksheet as a lead magnet that your students can refer to and fill out while they go through your curriculum. 2 Host live Q&A’s. Schedule a few throughout the life of your course for different times of day so you can capture as many of your students as possible. You can increase the value of your course by several hundred dollars depending on how often you host your Q&A’s. 3 Offer coaching. Offering one-on-one online coaching throughout the course to increase its value. Thanks to the ease of scheduling with our coaching feature, you can easily increase the value of your course by hundreds of dollars by offering personalized consulting. 4 Create a community. Create a Facebook group or a community on Slack as an added value to your product. From there you can decide how tightly monitored your community will be. 5 Improve the production quality of your course. Increase the value of your course by several hundred dollars just by improving the production quality of your course. Thankfully, you can create a great studio set-up at home without spending a ton, making this a great ROI for you.

What is an online course?

Simply put: An online course provides a shortcut to an outcome. Without your course, your audience might spend ten times the amount of time sifting through information on their own. Perspective is your selling point.

What is pricing tier?

Pricing tiers make your course accessible to a larger number of students and to students who may not be interested in all of the bonuses you’re offering. To create your pricing tiers, first decide on which pieces of bonus content you want to offer.

What does charging less mean?

Would you believe us if we said it’s as simple as: Charging less means you make less money. Premium pricing will help you in the long run and has a number of benefits.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

What are some marketing tactics that can help you bring potential students closer to making the purchase decision?

Psychological tricks like scarcity, FOMO, countdowns/pre-launches, loss aversion amongst others can do the trick when these are used alongside an effective sales strategy.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

What is Marcela's Adk program?

Marcela’s ADK Program is directed to marketing professionals in Mexico and is a perfect example of a multiple-cta landing page. Breaking a page into different sections and starting with a video soon after her title. She includes a call-to-action after each different action – free course, different levels of paying programs, and subscriptions.

What is a landing page?

A collaboration of european universities and local authorities to provide online courses for tourism SMEs. This landing page is an example of a corporate page with high authority partners at the bottom to instill trust.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

What is LifterLMS?

LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.

Why do people use podcasts?

Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.

Who is Nathan Thompson?

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

How to test your price?

While there are multiple ways that you could test your prices, three of the simplest methods are: 1 Seeing how much your competitors are charging 2 Creating a minimum viable product 3 Testing your product on different landing pages

How to determine the best price for a product?

To determine what price is the best for your product, there are four things you need to figure out: 1 What expenses are involved in creating and hosting your digital download -- and your business more generally? 2 What percentage of every dollar you earn will go to taxes? 3 How much money do you want to make after taxes and expenses? 4 How much would your customers realistically spend on your product?

What is cost based pricing?

What is cost-based pricing? Cost-based pricing is when a product is priced based on how much it costs to produce that item, plus how much the seller wants to make after taxes and expenses. On the plus side, cost-based pricing is straightforward when it comes to justifying your price to your audience.

Is cost based pricing profitable?

Despite these drawbacks, cost-based pricing can be a profitable pricing strategy, especially when paired with transparent pricing. Transparent pricing is when a business is honest and “transparent” about the costs involved in making their product and how much they plan on earning from it.

What is sales tax?

Sales tax is an additional tax that you pay on top of the price you paid for an item, and something that your state may require you to collect from your customers.

How many states have sales tax?

Sales tax is an additional tax that you pay on top of the price you paid for an item, and something that your state may require you to collect from your customers. Currently, 45 of the 50 American states charge sales tax, with many cities and counties charging an additional sales tax.

Is email a good marketing tool?

Email is one of the most profitable marketing tools out there, with nearly 75% of respondents saying email has a “good” or “excellent” ROI (return on investment) and 59% of marketers saying that email was their highest source of ROI.

How many modules should a course outline have?

From my experience, I recommend courses have no more than four modules/units.

How to start a successful business?

Gathering resources is one of the keys to starting a successful business. By making yourself and your knowledge available as a resource in an easy to access form such as an online course, helps position you as the go-to for entrepreneurs.