how to outline an email course

What is an email course?

1. Identify a particular problem your ideal customer wants to solve. The key to creating an email course that is...
2. Outline the steps that will help them solve that problem. Now that you’ve chosen a specific topic that appeals to...
3. Create an email course to teach those steps. As you create your email course, there are a few critical...

Full Answer

What is an outline for an online course?

Most outlines contain a few standard components. The main structure of your outline will consist of modules, lessons, and topics since these are the basic building blocks of your online course. You can use these as your basic building blocks and expand beneath them to dig deeper into each topic.

How to create a successful email course?

Reducing your work and reusing your content is strategic for email courses. If you have content… Reuse your blog posts to help create your email course. If there are specific blog posts that have performed well, focus on this information in your email course. For example, take your five most popular blog posts and turn them into your email course.

What exactly is an email course?

Brennan Dunn of Double Your Freelancingsays, “An email course is just an autoresponder, which is a series of emails that are sent out over a period of time.” And that’s true. But an email course is more than that.

What should an email course structure look like?

Your outlines may look like this: Email course structure example #1 Confirmation: Confirm enrollment in your email course Welcome email: Tell people what they’ll be getting and why it’s important (sell the idea of your course and the transformation) Email 1:  Content Email 2: Content

How do I create an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

What is a email course?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

What is an email challenge?

What is an email challenge? An email challenge is similar to a course in that you'll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

Can you sell courses on Facebook?

Facebook ads are powerful for selling online courses, but there's a right -- and wrong -- way to use them. Get tips from expert Mojca Zove on doing it right.

What is the meaning of course through?

course through (something) To rush or flow through something, especially with great speed or force. As soon as I stepped on the stage, I could feel the adrenaline coursing through my body. The deadly disease coursed through the densely populated city at an alarming rate.

How do I grow my email list 2021?

Let's get started!Why Grow Your Email List? ... Tip #1 — Create Targeted Email Lists. ... Tip #2 — Convert Important Content Into Gated Content. ... Tip #3 — Personalize For Optimal Results. ... Tip #4 — Make Your Opt-In Form Prominent. ... Tip #5 — Offer An Incentive. ... Wrapping Up.

How do I create an email list without a website?

There are numerous ways to build an email list without having a website. You can use a landing page, social media, personal contacts, referrals, guest blog posts, podcast appearances, Medium, Quora and SlideShare—just to name a few ideas—to collect email addresses.

What's a good size email list?

Research shows that on average if your list size is less than 2000, you should send no fewer than four emails, but not more than eight emails per month. If you receive around 100 subscribers each week but lose approximately 20 subscribers with each email sent, you should not send more than five emails every week.

What is email course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

What happens if someone signs up for your email course?

Whenever they come and sign-up for your email-course, everything will be taken care automatically.

How many emails can you send in a course?

You don’t have any limitation on the number of emails. But Ideally, an email course can be 7-10 emails longer.

How many times do you have to sign up for an email course?

You must have signed up for an email course at least once in your life. But now that you’ve started your online business or a blog you must be looking for how to create an email course of your own.

How long does it take to make a video lesson on Skillshare?

While creating my classes on Skillshare, it takes me a whole day to create one video lesson. Even if it’s just a screen recording video.

Where to put hooks in email?

Create a hook at the end of each email (something your students would wait for).

Is creating courses time taking?

However, creating courses are time taking and require a lot of effort. But Hey!

What is an email course?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

How long is a course email?

A common email course length is 5-7 days with one email (containing up to 1,000 words) sent per day. If through experimentation you discover that a different course length is more efficient for your specific target audience, then go with that.

Why are email courses so effective?

By creating an email course that helps your specific target audience solve a specific problem just as they are searching for a solution, you are delivering the right message, to the right person, at the right time. This is why email courses are so effective.

What is email marketing?

Email marketing: send an email to your existing subscribers (the ones who have not yet purchased the specific product or service that your email course leads to).

Why is email course good?

This is good news because an email course that teaches a specific topic to a specific target audience is the ultimate qualifier.

How to include lesson number in email?

Include the lesson number in your subject line, followed by a catchy headline that entices students to open the email. CoSchedule has a great headline analyzer tool that can help with this.

How to attract and convert new customers?

One of the best ways to attract and convert new customers for your business is to educate them. No one likes to be sold to, but everyone wants to make informed decisions.

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

What advice does Brennan Dunn give to email digesting?

Brennan Dunn gives truly powerful advice when he talks about email digestion time. When you space out your course, consider how long it may take someone to complete the tasks. If it isn’t a one day thing, opt for a longer course over a shorter one. Don’t forget to look at the course as an extended sales pitch.

How to make money with email courses?

Collect email addresses. You’ve heard us say it before, but your email list is the backbone of your business. You launch your course and make money by emailing your list about your course . The larger your list, the larger the number of potential buyers.

How to teach a full course?

Step 1: Decide what to teach. Before you create anything, figure out what to teach first. Naturally, you want to pick a topic that is valuable, shows off your teaching abilities, and also generates demand for your full course. Let’s say your full course is entitled, “Planning a Trip to Italy.”.

What happens when a new reader stumbles on your content?

When a new reader stumbles on your content, they can opt-in and ask for your course and get it, automatically. This kind of instant gratification makes a difference. When people get something they want instantly, they get a hit of dopamine. For potential customers, this helps create an immediate sense of value.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

What is AWeber's email course?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

How many people receive promotional emails weekly?

If you’re providing valuable content that needs to be communicated to your recipients, they want to receive it often. In fact, 61% of consumers enjoy receiving promotional emails weekly, 28% want to receive them even more frequently. OK, but you’re not providing weekly promotional emails.

How many marketers believe that building trust is their primary marketing focus?

In fact, 84% of marketers believe that building trust will be their primary marketing focus. Rightly so, too, because only 34% of consumers trust the brands they buy and use, despite 81% of them claiming trust to be an important part of their purchasing behavior.

Do email courses have to fight?

After all, your email course doesn’t just have to fight your competitors -- it has to fight every other email in your customers’ (or subscribers’) inboxes. Anything you can do to stand out in a good way, you need to, including interactive homework.

What is course outline?

To put it quite simply, a course outline is a map of the knowledge you’ll include in your course. It shows where you will begin and where you will end. It also lists out all the major steps you will take in between.

What is the purpose of an outline in a course?

Creating an outline that serves as a guide to the course is useful for both learners as well as for you so you can develop a more effective course .

How long should a microlearning lesson be?

Depending on how far down the path of microlearning you are going, lessons might only need to be a couple of minutes up to 10 to 15 minutes in length. There's not too much content in a 2-minute lesson so you really need to get at the heart of the topic and do so quickly if you're going that route.

What is the best tool to use to outline a project?

These are great, but with most, you will have to manually re-type your ideas into other software to use them later on. However, if you're a visual learner, mind mapping is probably the best tool for you. You can also use Trello or other productivity software to outline and manage your projects.

How long does it take to create an eLearning course?

The idea behind rapid eLearning is where you use every tool and strategy you can to potentially create a course in 2 to 3 weeks instead of taking several months. So within your lessons, outline the exact content you will cover.

What is the best way to dig deeper into a topic?

There are some elements you may not have considered before your lesson planning, so starting with an outline is the best way to dig deeper into the topic and make it more interesting and informative to your learners.

Why do you need to write an outline first?

Lastly, writing an outline first will make developing your course a much faster process.

What is the purpose of applying techniques to email?

Applying these techniques will ensure your emails are succinct and crisp and a pleasure to read.

What is the first module in email writing?

The first module will introduce you to the value and importance of well-written business emails. You will submit your specific course goals and tell us about your email writing requirements and challenges, which will enable your instructor to provide feedback that is most relevant to your email writing.

What is self-paced email writing?

During the self-paced course, you will apply what you are learning in a series of email writing tasks. These tasks are designed to reinforce what you are learning in that section of the course. Additionally, after submitting actual email exercises, you will receive both subjective and objective feedback from your instructor.

Why are emails important?

In essence, they function as mini-reports so they need to be accurate, clearly organized, delineate information well, and help a reader easily understand what matters. This lesson helps you summarize complex information into a clear, easy-to-digest email.

How to make an email look unprofessional?

Grammatical mistakes can make a great email look unprofessional. Avoid common mistakes and improve your syntax. You’ll also learn how to proofread effectively to ensure you can feel confident when you click ‘send'.

Can you do online self-paced courses?

Online self-paced courses and instructor-led virtual and onsite training can all be customized to match your needs. Group discounts apply.

Is email formatting automatic?

Email formatting is not automatic. Thoughtful use of basic formatting tools will greatly increase your read and response rate. Proper formatting is also an indicator of professionalism. Learn how to harness its value with effective white space, headings, bullets, and line spacing in Module 7.

Why use a course template?

Using a course template will help you design your course quicker.

How do people work harder to understand online resources?

Using conversational language: People work harder to understand the online resources when they feel they are conversing with a partner.

What is a presell course?

Presell courses serve as a storefront of an upcoming course. They can rapidly validate a course idea and start building an email list of your potential students before officially releasing a course.

What is a mini course?

Mini-courses are short to consume summaries (teasers) of a full-sized course. Like presell and orientation courses, they serve as teasers that make students enroll in a course. However, in contrast to the other two categories, Mini-courses provide real educational value: A full summary of what will be taught in the full-sized course .

What is an orientation course?

An orientation course provides an overview of all the courses you offer. If you are offering many courses in your Academy, create an orientation course to build student engagement and interest with the course contents and let them get acquainted with the goals of your Academy.

What can you frame in a live meeting?

You can frame your live meetings with many different types of material, also: Quizzes, gamification, discussions in the discussion forum, transcripts of the live sessions, downloadable files (PDF) of your presentations.

Do certification courses work?

Certification courses work a lot with prerequisites, you can read more on the course navigation on LearnWorlds here.

What is the goal of an email campaign?

The goal of each of your email campaigns determines the type of email sequence you use. It is important that you formulate a specific strategy and goal for every email you send out, thus bringing your leads one step closer to ‘closing the deal’, or in marketing terms, ‘making the sale’.

What does the email 3 mean?

Email 3: Did you know? The News-letter Email#N#Tell people something they are more likely to NOT know about#N#Provide links to your blog – if you have one or write about interesting statistics on your course subject#N#Present the results of your poll and showcase your content/learning material

What is email sequence?

An email sequence is a number of emails scheduled to be sent in a specific timeframe where each one serves a different purpose. It is essentially a series of automated marketing emails. Otherwise known as an ‘autoresponder’, an email automation sequence plays a huge role in your email marketing strategy and describes a series ...

Why do we use email segmentation?

Consider email list segmentation to create emails that target specific audiences and are more likely to drive high conversion rates. Check this article from HubSpot to learn more about email segmentation practices.

Why are email sequences important?

Email sequences have some obvious and hidden benefits attached to them. They nurture your leads and form better relationships. They ensure your email leads get the best of your content at any time they join. They provide valuable information and advice to your audience.

What is email 8?

Email 8: Encourage people to enroll in your course, give a discount on another course

Why is email important?

Email is a necessary tool that helps online businesses attract and nurture new leads that can result in more sales.