how to market training course

^{5 Ways to Market Your Training Program Internally}

1. Identify What’s in It for Learners. When it comes to the e-learning course you want learners to take, the best way to appeal to them is to communicate how ...
2. Take Advantage of Corporate Intranet. Does your company have an intranet site? ...
3. Send Email Invites. A great way to market your course to learners is a good ol’ e-mail invite. Craft a well-written message and include some nice visuals.
4. Involve Management. It goes without saying that your e-learning course completion rates will probably go up if management is on board with the training and places a high level ...
5. Collaborate with Marketing Department. This might sound like a no-brainer, but if your organization has a marketing department, why not collaborate with them on ways to reach out to ...

How do I market training courses to customers?

Ask your training providers to help you market training courses. Your training provider will already have sales and marketing materials designed to promote the value of their products. It should be relatively easy for them to adapt that for your internal promotional material. If you mention this as a concern in the procurement process, ...

How to market and sell courses online?

Podcasts can be one of the best ways to market and sell courses online. But remember, as you design your podcast’s content, you need to plan what information will be free and what will be included in the paid course. You’ll have a lot of angry students if your online course is just rehashed information from your free podcast. 4.

Do you know how to market marketing and communications courses?

So knowing how to market training courses may be critical to making any one of them a success. But only eight per cent of L&D professionals have a marketing and communications background. No surprise then that over 80 per cent of L&D and HR professionals identify marketing and communications skills as a priority for development within their teams.

Are You promoting training courses with digital marketing?

Whether your company is creating a new training course or training is what you’ve done for decades, there has never been a better time to get involved in the knowledge sharing economy. Below, I’ve compiled 20 digital marketing ideas that are both actionable and effective for you to start promoting training courses. 1. Auditing Templates

How do you market a training program?

6 Steps to Successfully Marketing Your Learning ProgramsKnow Your Learner. It's essential to understand your target audience, your desired learners. ... Let Your Learners Know the Value of Your Course. ... Give Previews and Sneak Peaks to Your Course. ... Nurture Your Learners. ... Put A/B Testing to Work. ... Ask for Feedback and Endorsements.

How do you promote a certification course?

MarketingStart With Email. Email your subscribers about your upcoming course. ... Offer An Incentive. Doing a special deal, such as a discount, can bring in some early students to help get your program off the ground. ... Focus On Social And Professional Networks. ... Blog. ... Related Articles:

How can I get customers for my course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

How do you promote training classes to employees?

9 Tips for Promoting Training to EmployeesConnect with internal communications team to promote upcoming training courses. ... Use existing communication mediums. ... Create a shared calendar that shows future trainings. ... Hang creative posters in common space. ... Use digital signage and hub TVs in common spaces.More items...

How do online courses attract students?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

How would you promote our courses to the prospect clients?

11 Effective Ways to Promote Your Online Courses in 2021Create Niche Courses.Create Content (Consistently)Offer Free Courses.Make 'Mother Content'Create Testimonials.Promote Your Instructors.Promote on Social Media.Use Google Advertising.More items...•

How do you promote online training courses?

Here are five simple strategies that will help them to make your online course easy to find and choose.Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people visiting it every day. ... Build an email list. ... Start a podcast. ... Publish a book on Amazon. ... Host a live webinar.

What is the best marketing strategy?

The best marketing strategies to try in 2020Educate with your content.Personalize your marketing messages.Let data drive your creative.Invest in original research.Update your content.Try subscribing to HARO.Expand your guest blogging opportunities.Use more video.More items...•

How can I promote my coaching class online?

Digital Marketing for Coaching ClassesSEO Strategy. ... Content Generation.Online Advertising. ... Implement Email Campaigning. ... Use of Video Marketing. ... Newspaper Marketing and Advertising. ... Pamphlet Advertisement. ... Local TV & Radio Advertising.More items...•

How do employees get excited about training?

How to Motivate Employees to Attend TrainingGive Employees a Reason to Attend. ... Make the Session Valuable. ... Create Excitement. ... Make Training Fun. ... Stress Usefulness. ... Be Respectful and Flexible. ... Make training interactive. ... Welcome Failure.

How do you sell training to upper management?

To sell training to the upper management team, request a meeting to make a presentation that describes how a training program will benefit the company. To prepare the presentation, analyze the current level of skills in the company and identify areas for improvement.

How important is marketing of training function?

Marketing your training program to current employees and promoting it to future employees can increase employee retention. Training helps employees achieve their personal goals and growth. They can grow in their current roles by polishing their skills and even grow into new roles within the company.

What is the key to building a training course?

The key is to bridge the gap between your focus when building a training course and the key concerns of your audience: potential attendees. You’ve invested time and energy to make sure a course covers all the right things, so it’s only natural to focus on areas like the course’s content and its learning objectives.

Who said marketing your courses effectively is essential if you want them to succeed?

Donald H Taylor was right – marketing your courses effectively is essential if you want them to succeed. But, by themselves, marketing communications can only do so much. Understanding how to market training courses is crucial, but it’s only one part of the puzzle.

What is a taster session?

taster sessions (bite-size learning to give staff a feel for the training available). By expanding beyond simply emailing people and using channels that are much less crowded, you’ll increase your chances of reaching potential audiences.

Is it easy to adapt to internal promotional material?

It should be relatively easy for them to adapt that for your internal promotional material. If you mention this as a concern in the procurement process, they will be much more willing to go the extra mile to draft something for you as part of their training deal.

Why do you create a training course?

If you’ve created a training course or workshop, it’s probably because you have a wealth of experience you want to share with the world. You’re leveraging skills and knowledge you’ve developed throughout a long career to create a new business—why not leverage all the connections you’ve made too?

Is content marketing good for SEO?

Content marketing is just one of the many ways SEO helps to move your site to the first page of results for relevant queries. A blog is the most accessible content marketing tool to produce, but if you can add video, it’s even better for SEO and your brand authority.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

Can you use social media to train your audience?

And yes, sometimes that content will come from sources other than you. By consistently posting quality content on social media, you’re training your audience to check in with you on a daily basis.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

2. Take Advantage of Corporate Intranet

Does your company have an intranet site? Many organizations do, and if yours is among them, you can take advantage of this platform to share and promote your e-learning courses. Create some nicely written summaries with eye-grabbing visuals.

3. Send Email Invites

A great way to market your course to learners is a good ol’ e-mail invite. Craft a well-written message and include some nice visuals. Make sure to include details about how to access the e-learning and the time-frame they have to complete it.

4. Involve Management

It goes without saying that your e-learning course completion rates will probably go up if management is on board with the training and places a high level of importance on it. If something is very important to a manager, and the manager communicates that priority, it tends to become more important to the learner to get it done.

5. Collaborate with Marketing Department

This might sound like a no-brainer, but if your organization has a marketing department, why not collaborate with them on ways to reach out to employees at the organization? They likely already have some great business collateral and materials you can work with; and besides, as a marketing department, this is what they do! Why reinvent the wheel?

Why do you publish a course in a marketplace?

Publishing a course in an online course marketplace can be beneficial simply because of the exposure to thousands of potential customers that already buy courses from those marketplaces. Most online course marketplaces restrict you from promoting products and services that sell you outside of their marketplace, but they do allow you to link to your main website. Publishing a shorter version of your main course in a marketplace can be a great way to increase your exposure and direct visitors to your website, where they can learn more about your main course.

How to get in front of your target audience?

Local events and Meetup groups are a great way to get in front of your target audience. Do some research to find local events related to your topic and contact the hosts of those events. Mention that you have an online course, and would love to give a presentation to their audience.

How effective is a meetup group?

Starting a local Meetup group about your topic is a very effective way to get in front of your target market on a regular basis. It also helps to position you as a leader in your community. You can also invite other speakers to come and share their insights with your group. This strategy is definitely a lot of work, but in the long-run (as your Meetup group grows) it can be very effective.

Can you bundle courses together?

Once you’ve created multiple courses that are closely related by topic, you can bundle those courses together and sell them at a discounted. For example, if you have 3 courses that sell for $197 individually, you could sell all 3 courses together for $497 (resulting in a $94 discount for your customer). This provides an incentive for people to purchase multiple courses from you at once.

Can you use a webinar recording to sell?

After you’ve hosted a successful live webinar, you can use the recording of that webinar to sell more courses. Email the people who registered for your live webinar but did not attend and give them a link to watch the recording. You could even use the recording to set up an automated webinar, and then run ads to the webinar for ongoing sales.

A Complete Guide to Marketing Your Training Program

Training comes with challenges – there can be decreased utilization and a lack of momentum after a while. So how do you get people excited about training? You market it, of course!

Marketing Training Through the Employee Experience

A 2018 LinkedIn Workplace Learning Trends report found that 94% of employees would stay longer in companies that are willing to invest in their professional development. Marketing your training program to current employees and promoting it to future employees can increase employee retention.

What Does Marketing Training Mean?

It’s important to understand what marketing your training program actually means. It simply means communicating the value of your training program to leadership, managers, and employees. You can accomplish this through the conversations you’re having, messaging you’re using, and the distribution of available resources.

Understanding the Why

You might think that marketing your training program is something that can wait or just be an added task, but it is integral to the success of your program. You have to emphasize how necessary it is. Here’s why:

Common Mistakes With Marketing Training

There are some common mistakes you can make when promoting your training initiative to the company.

How to Market Your Training Program

Having an organized plan is crucial to the success of promoting training to employees. There are a few simple steps to take to develop a strong marketing plan.

How to promote a training program?

In order to successfully promote your program and make sure it reaches the learners who can truly benefit from it, here are six marketing steps to take before releasing the training: 1. Know Your Learner. It’s essential to understand your target audience, your desired learners.

Why is it important to remind your learners of your offering?

At certain points in time, it’s important to remind your learners of your offering to keep your programs and their value fresh in their minds. This stage is where email marketing and automation come into play. You can use these tools to nurture and follow up with your learners.

Can you share videos of satisfied learners?

You can even go out on a limb and share pictures and videos of your satisfied learners in your email s and communication channels. Your target audience will be more likely to commit if they know your course has made a difference in someone else’s work life.

Ensuring you get the best return on your investment in a stock trading class

Richard has more than 30 years of experience in the financial services industry as an advisor, managing director, and director of training and marketing, specializing in Finra exams, investing, and retirement planning.

The 6 Best Online Stock Trading Classes of 2022

Investopedia offers its own stock trading class as part of the Investopedia Academy, but to maintain objectivity, we opted to exclude it from this roundup. If you are interested in this course, please visit the Investopedia Academy.

Bottom Line

Any of the six stock trading classes reviewed here are worthy of consideration by traders of all levels of experience—from neophytes to advanced.

What Are Online Stock Trading Classes?

With the proliferation of self-directed trading platforms, such as TD Ameritrade, Schwab, Fidelity, Robinhood, and many others, online stock trading courses have grown proportionately.

Who Should Take Stock Trading Classes?

Anyone interested in making money in the stock market could benefit from a stock trading class.

What Does a Stock Trading Class Cost?

Learning how to trade stocks doesn't have to cost a fortune. In fact, you have access to plenty of free training and resources through some of the top online brokerage companies, such as TD Ameritrade, Fidelity, and Schwab. From there, the cost depends on what you expect to get out of the class.

How Long Does It Take to Learn to Trade Stocks?

That depends on the individual. If you can commit 100% to a good stock trading course, you should be able to get up and running within a few weeks of starting the course. If you're learning in your spare time, you should expect to commit at least 40 hours to structured learning, which you might have to spread over a couple of months.

What is investing course?

Investing courses are a great way to learn more about the stock market and develop skills that you can use to grow your wealth. Whether you’ve never invested a dollar or are already an experienced investor, an online investing course can help you to learn how to make the right financial moves and plan for your future.

What are the basics of investing?

Some courses cover the basics of investing including stocks, bonds, mutual funds, and retirement funds. Others delve a bit deeper into futures and commodities, or even international investing. Of course, you can (and should) choose the course that best matches both your interests and your existing knowledge.