Podcasts can be one of the best ways to market and sell courses online. But remember, as you design your podcast’s content, you need to plan what information will be free and what will be included in the paid course. You’ll have a lot of angry students if your online course is just rehashed information from your free podcast. 4.
In today’s competitive business climate, you don’t want to make people wait to hear your training when there are others out there. Like many lucrative industries that are both knowledge and skills-based, promoting training courses effectively in today’s marketplace requires agility, consistency, and a little bit of luck.
Testimonials can influence the decision of a visitor to buy and have been shown to work pretty well. Giving presentations is another effective way that helps to connect with and expand your audience with the prospect to get more course sales.
If you bundle together 5 courses X 50$ each, you can offer them for a discounted price of 200$, and there you have it – you have just sold five courses in the price of four instead of one. If you want to learn how to do this yourself, read our very own guide on How to Create a Course Bundle.
The 2021 training industry to be specific. You have an idea for an online course, and a mysterious voice in the night is telling you to sell it to the world....Five steps to sell online coursesKnow your audience. ... Research your competitors. ... Smart marketing. ... Price for profitability. ... Invest in the right software.
Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.
6 Steps to Successfully Marketing Your Learning ProgramsKnow Your Learner. It's essential to understand your target audience, your desired learners. ... Let Your Learners Know the Value of Your Course. ... Give Previews and Sneak Peaks to Your Course. ... Nurture Your Learners. ... Put A/B Testing to Work. ... Ask for Feedback and Endorsements.
The 11 best platforms to create and sell online coursesUdemy for launching your first course.Skillshare for teaching creative skills.Teachable for creating an online school with advanced marketing.Podia for selling digital products and memberships.Thinkific for building a course from scratch.More items...•
7 Steps to Building a Successful Online Course BusinessStep 1: Decide what to teach. ... Step 2: Validate market demand. ... Step 3: Create a compelling and unique brand. ... Step 4: Build your audience. ... Step 5: Create an online course. ... Step 6: Focus on customer success. ... Step 7: Scale your business.
Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.
MarketingStart With Email. Email your subscribers about your upcoming course. ... Offer An Incentive. Doing a special deal, such as a discount, can bring in some early students to help get your program off the ground. ... Focus On Social And Professional Networks. ... Blog. ... Related Articles:
11 Effective Ways to Promote Your Online Courses in 2021Create Niche Courses.Create Content (Consistently)Offer Free Courses.Make 'Mother Content'Create Testimonials.Promote Your Instructors.Promote on Social Media.Use Google Advertising.More items...•
The best marketing strategies to try in 2020Educate with your content.Personalize your marketing messages.Let data drive your creative.Invest in original research.Update your content.Try subscribing to HARO.Expand your guest blogging opportunities.Use more video.More items...•
The 7 Best Online Learning Platforms of 2022Best Overall: Coursera.Best for Niche Topics: Udemy.Best for Creative Fields: Skillshare.Best for Celebrity Lessons: MasterClass.Best for STEM: EdX.Best for Career Building: Udacity.Best for Data Learning: Pluralsight.
1:246:17PUBLISH YOUR ONLINE COURSE - Step-by-step - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd making sure you're creating the best viewing experience possible for your student if you'veMoreAnd making sure you're creating the best viewing experience possible for your student if you've missed any of these steps or haven't started yet start with the first video in the series.
The answer is — it depends. In some cases, you can sell the same online course on more than one online course platform. In other cases, you can't.
One half of the online course marketing equation is just making people aware of your course. You want to attract a stream of relevant traffic; full of people who are likely to have an interest in your course.
2) SEO. Search engine optimization is a way of attracting people to your website that are interested in the same topics covered by your online course. In most cases, that involves creating a blog. A good SEO strategy can require a lot of time to create all of the content that you need to attract visitors to your site.
Webinars. A webinar is an online presentation or meeting that's hosted in real-time using the internet. I would normally consider a webinar more as part of your sales funnel as opposed to a source of traffic itself. You'll likely need to advertise in other ways to get people to sign up to your webinar first.
Your sales page is the last place that people stop before they actually buy your online course. It's the place that people can visit 24 hours a day, 7 days a week to go buy your course. For that reason, you want it to be as captivating and enticing as possible.
Podcasting is a unique traffic source because it allows you to advertise to your audience even when they aren't at their computers. People can listen to your podcast while they're working out at the gym or in their car driving to work.
But I wouldn't recommend spending time making a huge Twitter following before you launch your course for the purposes of marketing.
The truth isn't that simple, and making money by selling online courses isn't as fast and easy as people sometimes make it out to be. You can create a course that's ten times better than the next one on the market. You can do all your research and make sure it's something people would actually buy.
The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.
Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.
A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.
Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.
Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.
Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.
Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.
If you’ve created a training course or workshop, it’s probably because you have a wealth of experience you want to share with the world. You’re leveraging skills and knowledge you’ve developed throughout a long career to create a new business—why not leverage all the connections you’ve made too?
Content marketing is just one of the many ways SEO helps to move your site to the first page of results for relevant queries. A blog is the most accessible content marketing tool to produce, but if you can add video, it’s even better for SEO and your brand authority.
Design infographics. Infographics are shared up to 300% more than any other kind of content. What’s more: on average, most of your visitors will only read 20% of your blog post, but they’ll view every image. Which means coupling infographics with your blog content can be a powerful resource for growing your reach.
You need to market to sell your online course. Except you’re not a marketer. You’re an entrepreneur, a side-hustler, and an inspiration-delivering tribe leader, but you’d rather sit on a beehive than start using cliche marketing buzzwords.
Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.
To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.
Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.
A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).
Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.
Kajabi is the most popular online platform for selling digital products online. Built by Kenny Rueter and Travis Rosser, who are both information marketers themselves, and used by some of the most renowned online instructors and information marketers, it’s got a strong track record.
FusionHQ was one of the first platforms built for selling information products online, including online training courses. While conceptually very similar to Kajabi, FusionHQ is less focused specifically on online courses, and has a lot more functionality around automating your marketing and sales funnels.
Academy of Mine is designed specifically around selling online courses, and while it has many of the same features as Kajabi and FusionHQ, there are a handful of unique features dedicated to selling online courses.
About six months ago, I created a short free course on how to setup a WordPress website on Udemy, as I already had the material filmed and was interested to see how the platform worked.
Whichever platform you choose to sell your online course on, you’ll be in good hands. While Kajabi generally works out to be the best value option, there are certain features that FusionHQ, Udemy, and Academy of Mine offer which can swing the needle in their favour.
Preselling is a great way to validate that your course idea is on the right track. You can also implement their suggestions as you go. Another option is where you're not preselling your course, but you spent the last month or two creating it. Now you want to give it a try with your first batch of clients.
Spending time putting yourself in someone else's shoes helps you get your sales letter and email sequences right. You can definitely ask your prospects about their pain points, but also just thinking about them helps.
A sales page (also called a landing page) serves a few purposes. For one, it usually has a link to the checkout page, which is where the prospect enters in their credit card information and pays for and enrolls in your course. You definitely need that!
Once you figure that out, and start growing an audience, you need to focus on building trust. Build a relationship and present yourself as an authority. It's not that hard; it just involves providing your audience with the information they need. It helps to have a practical, user-friendly presentation.
You can start the timer right after they opt-in or maybe wait to start it until they've taken a specific action (like watched the last video in your video funnel series). Then you can say something like “to reward those who take action; you can get a discount on the course for the next three days”.
For most, you will only need your domain name, maybe a hosting account, and an email marketing solution to connect to it. You need to review the key features of each and choose the best platform for your needs. Once you have your course uploaded, you should begin going through the sales process.
You might offer a sale around New Year's or Black Friday or some other special day, and then that's it. Or you never offer your course for a sale price, and that's fine too. But you do continuously offer your course for sale year-round.
Companies in the training industry are no different. In fact, regular blogging might be even more critical in the training industry. A higher amount of knowledge sharing should mean a more significant percentage of thought leadership.
“Integration and usage of technology in our day-to-day lives is at an all-time high , as we continue to shift to a ubiquitously digital world,” said Brian Fourman of Cooperate Marketing, a marketing agency in Chicago that solves complex problems for OEM’s and major service providers.
Reddit is a great place to start and promote your content. There are tons of Reddit threads from side hustles, to making money, to investing, to soccer.
Pinterest isn’t suitable for all online courses, but it’s a great tool to drive traffic in certain niches.
Depending on what your niche is, other social media platforms like Facebook, Twitter, and Instagram are also helpful to drive traffic to your website and course.
This is similar to Reddit promotions. There are tons of online forums out there. For example, let’s say you are doing a course on calligraphy.
YouTube is a great way to get ranked because there is a lot less competition. Take something like setting up a wordpress website.
Okay, I admit this one makes me a bit nervous sometimes. It makes me nervous because you’re basically cold emailing someone.
This is one really cool strategy I actually learned while I was researching a website I was building.