how to make money running a golf course

by Demarcus Mills 9 min read

Golf course businesses can add additional revenue streams and increase profits by hiring golf pros who offer lessons, putting in a pro shop that sells equipment, installing a driving range adjacent to the course, or having a restaurant on site.

Green fee play, memberships, food & beverage, and pro shop sales are the four main levers that can lead to an increase in revenue at a golf course. Of course, within each revenue stream, many specific opportunities exist for golf courses to produce more revenue.

Full Answer

How do you make money on the golf course?

Oct 19, 2020 · Start a golf course by following these 10 steps: STEP 1: Plan your business. A clear plan is essential for success as an entrepreneur. It will help you map out the... STEP 2: Form a legal entity. The most common business structure types are the sole proprietorship, partnership, limited... STEP 3: ...

How much does it cost to run a professional golf course?

How to Make Money Playing Golf Tournaments Even If You are Not a Pro 1. Put golf into your schedule. If you don’t play golf very often or don’t know how to play at all, you won’t be able to... 2. Establish connections. The beauty of golf lies in the fact …

How to increase your golf course’s revenue?

Aug 04, 2017 · Aug. 4, 2017. Chip Smith didn’t set out to get into the golf course business. He ran an advertising company in South Carolina in the 1990s, then …

Is buying a golf course a good investment?

Oct 20, 2021 · If you’re talking about a U.S. Open, the amount the USGA pays in facility fees is substantial — north of $2 million when it “rents” a club. But clubs also share in the event’s revenue ...

How profitable is owning a golf course?

Profitable golf courses are generally selling for six to eight times EBITDA, while courses that aren't profitable tend to sell at 0.8 to 1.4 times revenue.Dec 21, 2021

Do golf courses actually make money?

The most common income streams are green fees, membership fees, pro shop sales, and food and beverage sales. While increasing membership fees or green fees might seem like a good way to increase revenue, it might put off more golfers than the additional income earned.Sep 6, 2021

Is owning a country club profitable?

Average net profit margins for privately owned golf courses and country clubs (NAICS 713910) have been negative for several years. Over the last 12 months, for example, golf courses and country clubs lost about 2 cents for every dollar of revenue generated by memberships, club shop sales and restaurant meals.Jun 29, 2014

Is golf course property a good investment?

Golf course properties typically have great resale value, selling at two to three times that of an average home – which is a magnet for investors.

What is a golf course view worth?

Golf Courses Increase the Value of Nearby Properties

It's worth noting that properties with a great view of the golf course earn a price premium compared to homes without views's prices in the ballpark of 5-12%.
Dec 9, 2020

What is the profit margin on golf clubs?

After all expenses, the best golf retailers rarely profit more than 2-3% of the total cost of a club. However, as a whole, we can say that around 33.33% of the cost of a golf club is the markup from the retailer.Jun 25, 2019

Why are golf courses so expensive?

Why is golf so expensive? Golf is costly due to the high cost of quality golf clubs, accessories, course fees, memberships, and the amount of golf that is played. Golf clubs are made from quality materials meant to last a lifetime, and courses often require membership, the cost of which reflects the club's exclusivity.Jun 30, 2020

How can I make my golf clubs profitable?

Strategies to Boost Revenue at Your Course This Season
  1. Sell packages.
  2. Custom memberships.
  3. A well-designed loyalty rewards program.
  4. Branded merchandise.
  5. Sponsorships.
  6. Add an eCommerce page to your website.
  7. Open up an online booking channel.
  8. Upselling and cross-selling.
Apr 8, 2021

How many acres are needed for a golf course?

“This means an 18-hole course of all short par 3s could be built on as little as 30 acres, while an intermediate length or executive course of 18 holes of par 3s and 4s would require 75-100 acres, and a full size par 72 course would need 120-200 acres.

Is it worth living on a golf course?

In addition to having your next round of golf right outside your door, living on a golf course often affords views of sprawling green vistas. Even if golf isn't your game, the benefits of living in a golfing community may be something worth considering.Oct 3, 2018

Why do people buy houses on golf courses?

Well Manicured & Beautiful Surroundings

Another benefit of buying a home on a golf course is that the majority of the surroundings will be well manicured and maintained. Since most golf courses pride themselves on the condition of their grounds, the chances of having well manicured surroundings is higher.

Is it desirable to live on a golf course?

There are so many wonderful advantages to living on a golf course or in a golf course community – from the high property values and quality school districts that usually are nearby, to the other community amenities and golf at your fingertips, living on a golf course is living the dream.Aug 1, 2017

What are the four levers that can lead to an increase in revenue at a golf course?

The good news is that there are several different tactics golf course managers can apply to increase their profitability and take advantage of golf’s second wind. Green fee play, memberships, food & beverage, and pro shop sales are the four main levers that can lead to an increase in revenue at a golf course.

How does text marketing work in golf?

Text message marketing is a powerful tool made to improve the golfing experience and generate more revenue at your golf course. While emailing might be king in the golf industry, text messages on average receive a 90% open rate as opposed to 20% for emails and response rates are 7.5 times higher for text messages. In addition, with SMS marketing, you can reach golfers directly in their pockets while they’re on the course. Imagine how much success you can have by promoting a 20% discount at your restaurant through SMS marketing. However, keep in mind that text messages can be used for much more than promotions, you can also use them to welcome golfers, solicit feedback or invite them to an event. The idea here is to be timely and convey a clear message.

Why is golf a social sport?

Also, because golf is a social sport, they’re probably going to bring someone with them for each visit, further building your revenues. 2. Custom memberships. This new trend, primarily in private and semi-private clubs, empowers existing members to personalize their memberships according to their lifestyles and needs.

What is PGP golf?

PGP is all about bundling underutilized assets you have to offer into a single membership. The idea is to transform the occasional and irregular golfer into a loyal customer that usage every inch of your golf course. 3. A well-designed loyalty rewards program.

Can you sponsor merchandise?

If you’ve been making stellar merchandise sales over the years, you can approach your merchandise vendors for potential sponsorships. Banners, countertop displays, and preferred rates on the merchandise are all forms of sponsorship and can easily create another source of revenue. The best part about these kinds of sponsorship s is that they require very little effort on your part, all you need to do is set up the display!

What is Lightspeed commerce?

Lightspeed is a cloud-based commerce platform powering small and medium-sized businesses in over 100 countries around the world. With smart, scalable and dependable point of sale systems, it's an all-in-one solution that helps restaurants and retailers sell across channels, manage operations, engage with consumers, accept payments and grow their business.

Why is eCommerce important?

An eCommerce site is a great way to reach to broaden revenue streams and grow your outreach. Online shopping is now an essential portion of retailing, and its importance keeps growing. Today’s customers want convenience as well as access to information. 85% of customers research products online before buying.

How much is the golf industry worth?

In the United States, the golf industry is worth about $25 billion, as it rakes in money from a variety of avenues—club memberships, and selling cleats and plaid shorts, and other related products. Now, you might think all the money in the golf industry is made by only pro golfers like Tiger Woods and those big companies ...

How to play golf with other people?

Give a good account of yourself. When playing golf with other people, be sure to play with proper etiquette and by the rules of the game. Remember, your conduct at the course or range can send signals of your business conduct and etiquettes. You need to really watch it, since you will be playing amidst potential clients.

What happens if you don't play golf?

If you don’t play golf very often, or don’t know how to play at all, you won’t be able to exploit the profitable opportunities available in the golf industry. It’s like playing a lottery—even if you don’t know jack, you must know how to buy a ticket, or you will never win a jackpot. One challenge many people face is that they believe they don’t ...

What is the beauty of golf?

The beauty of golf lies in the fact that you can get to meet fellow golfers in a personal level. Each golf round presents an opportunity to soft sell who you are, your company, and what you know. Ironically, each golfer spends only a few minutes actually hitting the golf ball.

Who is Tony Martins?

Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor ; with a passion for sharing his knowledge with budding entrepreneurs. He is the Executive Producer @JanellaTV and also doubles as the CEO, POJAS Properties Ltd.

How do golf courses make money?

Golf courses make a large portion of their revenue from events, tournaments, and contests. Spend time with your team organizing various events throughout the year. Market your business for charity events, marriages, corporate outings, and local tournaments.

Why is social media important for golf?

Social media is vital for any business, but particularly for golf courses. Show off your new clubhouse, redesigned greens, or perfect maintenance. Golf courses can also allow booking on social media platforms so users can reserve a tee time in a variety of convenient ways.

Why is online tee time important?

Online tee time booking is more important than ever. The vast majority of golfers prefer to book online and it saves your clubhouse and pro shop attendants time on the phone. A great online booking system will be more convenient for both you and your players.

What is a small tech investment?

A smaller tech investment is creating a simple proprietary mobile application. Many golf courses are adding their own branded app that regular golfers can use for making tee times, ordering food, checking in, and more. It adds to your overall branding and encourages players to book through you again, instead of third-party websites or apps.

Is it important to manage online reviews?

In addition to your social media accounts, managing your online reviews is even more critical. More and more consumers are relying on online reviews to make purchase decisions. This is certainly the case for golfers.

Many Golf Courses are Struggling

The golf industry has been in decline for over 10 years (pre-Covid). The number of rounds being played is going down, the number of courses open in the U.S. has decreased, and the average age of golfers has gone up.

Unprofitable Courses Sell on Multiples of Revenue

In the last years, many golf courses are selling based on multiples of revenue (<1) because there aren’t any profits to calculate any type of return on investment. A 10% return might seem reasonable for buying a golf course, but the reality is that the return of many of these courses at the time of sale might be -10%.

Making an Unprofitable Golf Course Profitable

Buying an unprofitable or barely profitable golf course and making a profit requires some major changes. There are some things management can do to make a golf course more profitable.

Finding a Higher and Better Use

There are quite a few courses, however, where making these types of tweaks and changes would be akin to reshuffling deck chairs on the Titanic.

How many golf clubs does Trump own?

President Trump is one. He owns or manages 18 golf clubs in the United States and abroad, several of which have been host to major tournaments. It’s probably not surprising that clubs, which require millions of dollars a year in upkeep, are not the highest-returning investment.

Who is Warren Stephens?

Warren Stephens, chairman, chief executive and president of Stephens Inc., a privately held investment bank in Arkansas, came to course ownership with financial capital and knowledge of the country’s best courses. His father, Jackson, was the fourth chairman of Augusta National Golf Club, home of the Masters tournament.

Who is Chip Smith?

By Paul Sullivan. Aug. 4, 2017. Chip Smith didn’t set out to get into the golf course business. He ran an advertising company in South Carolina in the 1990s, then got into the more lucrative business of running an institutional pharmacy in 2000, selling medications to nursing homes.

Do golf courses need a website?

For starters, your golf course definitely needs a website for its entire operation. At the very least, that website should also include a dedicated page for your restaurant. However, you may benefit from increased local search visibility with a dedicated website focussed solely on your website.

What happens if you overstock your inventory?

On the other side of the equation, an overstocked inventory can result in spoiled food and higher costs. Having the right ingredients on hand is critical for both cost efficiency and service level, so putting a smart inventory management strategy in place is key for success.

How to improve order processing?

There are two main ways to improve order processing. Improve communication between front and back of house. Use modern software tools.

What happens when inventory is low?

If some part of the inventory is running low, several items may be at risk of falling off the menu.

What is menu optimization?

For most restaurants, menu optimization often means introducing items with the highest profit margins or testing out new ideas. From the kitchen’s perspective, there are many factors to consider when optimizing the menu.

Why do restaurants use cloud POS?

Many restaurants use cloud-based POS tools within their strategy tools to improve service levels and help make their staff’s job easier. Today’s modern restaurant point of sale tools are known for being user-friendly, capable of updating orders in the kitchen, with easy payment processing.

What is Lightspeed commerce?

Lightspeed is a cloud-based commerce platform powering small and medium-sized businesses in over 100 countries around the world. With smart, scalable and dependable point of sale systems, it's an all-in-one solution that helps restaurants and retailers sell across channels, manage operations, engage with consumers, accept payments and grow their business.

1. SPONSORS

Far and away, your sponsors are your top profit producing source for your event. While you are certainly aware of this fact, you have to admit that you and your committee have actually spent the least effort in this area. I would guess that you have spent more effort on what to put in the goody bags.

2. ENTRY FEE

Probably the single biggest mistake made at every event is the entry fee.

3. RAFFLE

Since your raffle table, more often than not, is filled with stuff that has been donated by potential sponsors that couldn’t or wouldn’t come up with a cash donation, you need to turn that “stuff” into cash. Your raffle and raffle ticket sales are your #3 largest profit source for your event.

4. AUCTION

If you get some really nice “stuff” donated, take it off the auction table and use it for your auction. You have to be aware of a couple of things though.

5. GAMES

Most events believe that the bulk of their money comes from the games or contests that they have on the golf course. They could not be more wrong.

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