how to make an email course

How to start an email professionally?

• Spell any names you use correctly. Misspelling the name of your recipient can make them feel disrespected—if you haven’t taken the time to learn their name, they are unlikely to ...
• Keep it professional. It might be tempting to seem friendly or excited in an email greeting by using a fun greeting, smiley face or exclamation points. ...
• Know your audience. ...

How do you write a professional email?

Writing a professional email must not only account for the body of the email, but also the tonality you maintain. Here is how to write a professional email: 1. Start with an interesting subject line. The subject line is a short message that is displayed before the contents of the email are visible in the inbox.

How to write an email correctly?

Steps

1. Compose your email’s subject. The subject line of an email message serves as a short summary of what the message is all about.
2. Include the proper salutations. Don’t instantly start off the email with what you need to say. ...
3. Write the body of your message. ...
4. Include a closing remark. ...
5. Add a signature. ...

How to write a professional email?

1. Identify your goal. Before you write an email, ask yourself what you want the recipient to do after they’ve read it. ...
2. Consider your audience. When you compose an email message, make sure your tone matches your audience. ...
3. Keep it concise. Your audience might have little time to read through your email, so make it as brief as possible without leaving out key information.
4. Proofread your email. An error-free email demonstrates diligence and professionalism. Before you send an email, take a moment to check for any spelling, grammar or syntax errors.
5. Use proper etiquette. Include a courteous greeting and closing to sound friendly and polite. Additionally, be considerate of the recipient and their time.
6. Remember to follow up. Most people receive several emails per day, so they might miss or forget to respond to your message.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

What is a email course?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna clickMoreSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

What is an email challenge?

What is an email challenge? An email challenge is similar to a course in that you'll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

What is the meaning of course through?

course through (something) To rush or flow through something, especially with great speed or force. As soon as I stepped on the stage, I could feel the adrenaline coursing through my body. The deadly disease coursed through the densely populated city at an alarming rate.

How do I create an email list without a website?

There are numerous ways to build an email list without having a website. You can use a landing page, social media, personal contacts, referrals, guest blog posts, podcast appearances, Medium, Quora and SlideShare—just to name a few ideas—to collect email addresses.

How can I start an email list for free?

How to Generate an Email List for Free With Social MediaAdd a CTA to Your Bio. ... Pin a Tweet with a CTA. ... Create a CTA Post on Instagram. ... Set a CTA on Your Facebook Page. ... Create a Subscribers-Only Facebook Group. ... Pin Your CTA to Pinterest. ... Use Instagram Stories.

How do I get email subscribers?

Here are 16 easy ways to collect email addresses so you can build a valuable list.Make sure there's something in it for them (and never, ever, spam) ... Offer useful resources. ... Offer free tutorial videos. ... Promote your newsletter signup throughout your website. ... Use popups to promote special offers. ... Host contests!More items...•

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

Why do we need email courses?

Because email courses are a minimum viable product, they are the best way to test new content. If you’re not spending your time or your budget on those high-quality assets and features, that means you’re not losing too much if your email course doesn’t do as well as you had hoped it would.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks, but again, there’s nothing to say yours can’t be longer or shorter than that. It’s all up to you. You could do a lesson a week, a lesson every three days, or if you’re simply giving information, one lesson a day will work. Select Save All.

How to create more emails for each lesson?

Paste your course content into the sequence builder. Click +Add Email to create more emails for each lesson as you go. You can easily rearrange the emails by dragging them to the right order if you change your mind later. Time out the content for your email course.

Why is email good?

Rather than putting all your lessons out at the same time, email courses allow you to drip each lesson out over a period of time. This gives your students more time to digest each lesson at their own pace.

Should an email course be self promotion?

Your email course should not be self-promotional at all….until the very end. By then you know that the reader has made it all the way through your course and has a certain level of interest in your topic. At that point, you can direct them to another of your products that you think they would be interested in.

Can I reuse my old blog posts to create an email course?

If you already have a blog, creating your email course just got a little easier. You can actually reuse your old blog posts to create your email course. Just find specific blog posts that have done well and pull them together to create a course. It’s very similar to creating an eBook in this aspect.

Do email courses convert well?

Email courses are personal and convert well. Sometimes you just don’t need to use a lot of your valuable time on design , creating high-quality video tutorials, or uploading your course content into an actual course creating platform.

What Is An Email Course?

An email course is a set of pre-written emails that are sent out automatically over the course of 5–7 days. The ultimate goal is to sell your paid online course at the end of the free “mini” email course.

Why Create An Email Course?

An email course is one of the simplest marketing tools you can use to sell online courses.

How Successful Course Creators Use Automated Email Sequences to Sell Courses On Autopilot

Have you noticed that many successful course creators here on Medium include a “call to action” link at the end of their stories or in their bio to sign up for a free course?

What Tools Do You Need to Create an Email Course?

You will need an email marketing software that has the ability to schedule and send emails automatically once someone signs up.

Why ConvertKit?

In my opinion, ConvertKit is the best email software for online course creators because it was designed with us in mind.

Setting Up Your Email Course Inside ConvertKit

In order to set up an email course we are going to need to create the following things:

Step 1: Choose a Landing Page Template

Once you are inside of your ConvertKit account, go to “ Landing Pages & Forms .”

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

Why do content marketers like email courses?

Content marketers love email courses because they tend to convert well. Whether you’re using them to convert website visitors into subscribers or subscribers into customers, they’re a good option.#N#Plus, content marketers are used to cranking out content, so they’re low-risk relative to other tactics for growing an audience.

Can teachers use email courses?

This might sound obvious, but email courses are great ways for teachers to generate some extra income. Actually, there are two types of teachers that can benefit from email courses.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an ecommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.

What is email challenge?

An email challenge is similar to a course in that you’ll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

How many emails should I send for 30 days challenge?

If your 30-day challenge is one email a day for 30 days, let them know when they’re signing up and in your welcome email. But if it’s easier on you and your subscribers, your 30-day challenge could simply consist of one weekly email (so 4 emails total over the course of a month).

Why are online courses so effective?

Online educational courses are effective because they deliver valuable instructional content that people need to learn and grow. With an email course, you don’t need to pay for extra software or find a new service to learn. You’ll simply deliver your lessons by email. 💌.

How to encourage sign ups?

To encourage sign ups, you want to make sure your copy (the actual words describing your course/challenge) is clear and compelling. Be sure the design fits your brand, and it’s easy for anyone to fill it out and submit . This means you should limit your form to just a few fields, like name and email.

Should I start an email course?

If yes , an email course might be a great place to start. You already have the content, you might just need to repurpose it and package it into a course. If your brand objective is to be an authority in a specific area, delivering a course can help you achieve your goal.

Can you use an email course as a lead magnet?

Email courses can be lead magnets. If your email course is free, you can use it as a lead magnet a.k.a. an incentive to invite lots of people to join your email newsletter list. Just let them know that by signing up for the course, they’re granting you permission to send them newsletters later.

What is AWeber's email course?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

How many people receive promotional emails weekly?

If you’re providing valuable content that needs to be communicated to your recipients, they want to receive it often. In fact, 61% of consumers enjoy receiving promotional emails weekly, 28% want to receive them even more frequently. OK, but you’re not providing weekly promotional emails.

How many marketers believe that building trust is their primary marketing focus?

In fact, 84% of marketers believe that building trust will be their primary marketing focus. Rightly so, too, because only 34% of consumers trust the brands they buy and use, despite 81% of them claiming trust to be an important part of their purchasing behavior.

Do email courses have to fight?

After all, your email course doesn’t just have to fight your competitors -- it has to fight every other email in your customers’ (or subscribers’) inboxes. Anything you can do to stand out in a good way, you need to, including interactive homework.