how to make an awesome email course

^{The anatomy of an email course}

1. Decide what to teach. Before you create anything, figure out what to teach first. ...
2. Structure your email course. Most email courses are sent over a period of one to two weeks. ...
3. Create content for your email course. You know the saying “reduce and reuse.” But it applies to more than just your disposal habits. ...
4. Automate your workflow. An email course hinges on automation. ...
5. Make the sale. As much as an email course is value focused, you eventually want to make the sale. ...

How to create a successful email course?

Reducing your work and reusing your content is strategic for email courses. If you have content… Reuse your blog posts to help create your email course. If there are specific blog posts that have performed well, focus on this information in your email course. For example, take your five most popular blog posts and turn them into your email course.

What are the best free email courses for beginners?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

What exactly is an email course?

Brennan Dunn of Double Your Freelancingsays, “An email course is just an autoresponder, which is a series of emails that are sent out over a period of time.” And that’s true. But an email course is more than that.

What is the best design for course and challenge emails?

Pro tip: the best design for courses and challenges are as little design as possible. You want your automated emails to feel personal, like a direct message someone might send from Gmail. There are a few stationary style templates in AWeber that will help you send simple personal emails.

How do I create a unique online course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•

How long should email classes be?

Your email course length A common email course length is 5-7 days with one email (containing up to 1,000 words) sent per day. If through experimentation you discover that a different course length is more efficient for your specific target audience, then go with that.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

How do I grow my email list 2021?

The 8 best ways to build an email list from scratchEnticing content upgrades.Exit intent pop-ups.Fully or partially gated content.Squeeze pages.Loyalty and referral programs.Discounts and deals.Exclusive notifications.Social media.

Can I collect emails with Thinkific?

The Thinkific App Store contains a number of third-party solutions that can help you engage your visitors' attention and capture those all-important emails.

How do I get email subscribers?

Here are 16 easy ways to collect email addresses so you can build a valuable list.Make sure there's something in it for them (and never, ever, spam) ... Offer useful resources. ... Offer free tutorial videos. ... Promote your newsletter signup throughout your website. ... Use popups to promote special offers. ... Host contests!More items...•

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna clickMoreSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

Can I advertise on Facebook?

We’ve discussed it before: You should definitely use Facebook to advertise. Yes, it’s a free email course, but you’re getting permission to market to a highly targeted and receptive group, so that’s gotta be worth something.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What advice does Brennan Dunn give to email digesting?

Brennan Dunn gives truly powerful advice when he talks about email digestion time. When you space out your course, consider how long it may take someone to complete the tasks. If it isn’t a one day thing, opt for a longer course over a shorter one. Don’t forget to look at the course as an extended sales pitch.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

How to make money with email courses?

Collect email addresses. You’ve heard us say it before, but your email list is the backbone of your business. You launch your course and make money by emailing your list about your course . The larger your list, the larger the number of potential buyers.

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

What happens when a new reader stumbles on your content?

When a new reader stumbles on your content, they can opt-in and ask for your course and get it, automatically. This kind of instant gratification makes a difference. When people get something they want instantly, they get a hit of dopamine. For potential customers, this helps create an immediate sense of value.

Why do content marketers like email courses?

Content marketers love email courses because they tend to convert well. Whether you’re using them to convert website visitors into subscribers or subscribers into customers, they’re a good option.#N#Plus, content marketers are used to cranking out content, so they’re low-risk relative to other tactics for growing an audience.

Can teachers use email courses?

This might sound obvious, but email courses are great ways for teachers to generate some extra income. Actually, there are two types of teachers that can benefit from email courses.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an ecommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.

What is the best part of a 7 day email course?

The best part about the 7-day email course is that you can generate massive good karma and authority by gifting them to your prospects. Your students will appreciate the content that you give to them, as long as the content rocks.

Why do you need to email courses?

Email courses are an excellent opportunity to include a call to action. If you launch classes, are an affiliate marketer or have anything to sell, then email courses are a great way to get the word out. You’re also helping people at the same time, so it’s a win/win!

How many marketers believe that building trust is their primary marketing focus?

In fact, 84% of marketers believe that building trust will be their primary marketing focus. Rightly so, too, because only 34% of consumers trust the brands they buy and use, despite 81% of them claiming trust to be an important part of their purchasing behavior.

What is Dean Graziosi's Better Life Week?

Dean Graziosi’s Better Life Week email course is a great example of an email course that delivers its lessons in the form of engaging video content. He simply includes a link to his video lesson in the middle of his email copy.

How many people receive promotional emails weekly?

If you’re providing valuable content that needs to be communicated to your recipients, they want to receive it often. In fact, 61% of consumers enjoy receiving promotional emails weekly, 28% want to receive them even more frequently. OK, but you’re not providing weekly promotional emails.

What is AWeber's email course?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

Why is the P.S. important?

The P.S. is an excellent place to include any (extra) important content because your audience will read it. So much so that 90% of people read the P.S. before the letter itself. Now, as far as how many emails to include in your email course, successful entrepreneur, copywriter, email marketer, and programmer, Josh Earl, ...

Do email courses have to fight?

After all, your email course doesn’t just have to fight your competitors -- it has to fight every other email in your customers’ (or subscribers’) inboxes. Anything you can do to stand out in a good way, you need to, including interactive homework.

Who is Cyn Meyer?

Cyn Meyer is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites – alongside their creators – thrive. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.

What is email challenge?

An email challenge is similar to a course in that you’ll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

What to do after 30 day fitness challenge?

Even after a 30-day fitness challenge, or a mini-course to learn a skill, your subscriber will still need to maintain their health, or practice their skill. Or, maybe take the leap and seek out the next level of their development. Paid content, products, or services can help your subscribers continue to move forward.

Why are online courses so effective?

Online educational courses are effective because they deliver valuable instructional content that people need to learn and grow. With an email course, you don’t need to pay for extra software or find a new service to learn. You’ll simply deliver your lessons by email. 💌.

What is social proof?

Social proof. Another valuable tool when promoting a sale is social proof, or the use of customer testimonials, stories, quotes, or social media posts to promote the value and credibility of your products. It’s more assuring for your future customers to hear about successes from actual people like them.

How to encourage sign ups?

To encourage sign ups, you want to make sure your copy (the actual words describing your course/challenge) is clear and compelling. Be sure the design fits your brand, and it’s easy for anyone to fill it out and submit . This means you should limit your form to just a few fields, like name and email.

Can you use an email course as a lead magnet?

Email courses can be lead magnets. If your email course is free, you can use it as a lead magnet a.k.a. an incentive to invite lots of people to join your email newsletter list. Just let them know that by signing up for the course, they’re granting you permission to send them newsletters later.

What is the final email in an email course?

The final email in an email course is an important one. It’s where you either move subscribers onto your main list and start sending them regular marketing communications. Or it’s where you deliver your sales pitch and encourage whatever conversion it is you’re seeking.

What is hot tips email?

Rather than an in-depth lesson, each email in Rob’s Landing Page Hot Tips course is a bitesize tip. These emails are designed to be actionable nuggets of wisdom that readers can implement for immediate results.

What is a good landing page?

A good landing page is essential in converting website visitors, whether that’s into subscribers or customers. And to help you design a high-converting landing page, Rob Hope – EmailOctopus customer and the man behind One Page Love – delivers 100 actionable tips with his Landing Page Hot Tips email course.

What does an uncluttered header mean?

The uncluttered header also means students can get straight down to business and start learning the day’s lesson – no unnecessary waffle that might diminish interest in the course. Each lesson also ends in the same way – with a summary to remind students of what they’ve learned.

How to increase open rate of email?

One way to improve the open rates of your emails is to arouse curiosity. If people are intrigued by a subject line and want to know more, their curiosity will get the better of them and they’ll open the email.

What is the subject line of an email?

To make sure that subscribers (or students – depending on how you look at them) spot the email course in their inbox, the subject line of each email includes the lesson number and the topic being covered.

Do patch plants use emojis?

Like Rob Hope, Patch Plants use emojis in their email lesson subject lines. Each subject line ends with one or two emojis that illustrate what the lesson is about. This helps make the emails more visible in the inbox.