how to launch an online course

How to Launch Your Online Course in 8 Easy Steps

1. Choose the Right Topic for Your Course
2. Choose The Right Format & Platform
3. Plan Your Content
4. Create Your Course’s Content
5. Design Your Course’s Landing Page
6. Market Your Course
7. Pre-Launch Course Checklist
8. What’s Next?

Full Answer

How to start creating an online course?

Sep 17, 2019 · How to Launch Your Online Course in 8 Easy Steps. Step 1: Choose the Right Topic for Your Course. Step 2: Choose The Right Format & Platform. Step 3: Plan Your Content. Step 4: Create Your Course’s Content. Step 5: Design Your Course’s Landing Page.

How to build an effective online course?

Feb 14, 2016 · The 7 Steps to Creating and Launching a Profitable Online Course Step 1: Test the “Sellability” of Your Course… Before You Create It It’s smart to do some research on your course topic... Step 2: Choose the Course Topic Your People Want Once you are clear on the big questions for your audience, the ...

Should you create an online course?

May 20, 2021 · How do I pre-launch my online course? There are two main stages for pre-launching your online course: Growing your email list. Promoting and teasing your course content. Because it’s such a foundational piece to selling your online course, let’s start with growing your email list. Building an email list for an online course

How to be successful in an online course?

Mar 12, 2022 · How to Create an Online Course Topic: First and most important step before creating an online course is to decide the perfect topic which will be best... Do a Market Research: After finalizing the topic, you should do complete market research on your upcoming course. If... Outlines: Just like we did ...

What to do before launching a course?

8 things you should know before launching an online courseYou NEED an email list. ... Choose an all-in-one course hosting platform (they're worth it) ... Don't number your videos! ... Know that not every course needs a Facebook community. ... Enrollment urgency is a necessity. ... Bonuses don't drive sales nearly as much as discounts do.More items...•Apr 5, 2022

What are the steps to start an online course?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•Sep 1, 2021

How do I start my own course?

Phase 1: Figure out the topic of the course. Phase 2: Validate that people would actually pay for the course. Phase 3: Create the course. Phase 4: Launch the course to my list....Start now.Use this method to start writing. ... Follow this guide to start building your email list using content upgrades.More items...

How can I create and sell a course online?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

What makes good online learning?

A good online course is engaging and challenging. It invites students to participate, motivates them to contribute and captures their interest and attention. It capitalizes on the joy of learning and challenges students to enhance their skills, abilities and knowledge. A good online course is cognitively challenging.Jun 10, 2020

Which online platform is best?

The 7 Best Online Learning Platforms of 2022Best Overall: Coursera.Best for Niche Topics: Udemy.Best for Creative Fields: Skillshare.Best for Celebrity Lessons: MasterClass.Best for STEM: EdX.Best for Career Building: Udacity.Best for Data Learning: Pluralsight.Feb 24, 2022

How much does it cost to create an online course?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.Aug 19, 2021

What is launching a course?

The idea is to create the course and make it available for a specific time, investing in massive marketing campaigns to make it known. This type of launch creates urgency and excitement.

How can I promote my class online?

How to Market Your Online Course: 12 Tricks and StrategiesTreat Your Online Course Like a Product Launch (Because It Is) ... Talk About Your Course on Social Media. ... Start a Podcast to Hype Your Online Course. ... Run a Weekly Webinar to Connect With Potential Students. ... Pay for Ads to Promote Your Course.More items...•Dec 3, 2020

What online courses are in demand?

Top Trending Online Courses. Data Science. Artificial Intelligence and Machine Learning. Big Data. Business Intelligence. Cloud Computing. Project Management. Software Development. Full-stack development. Cybersecurity. Networking. DevOps. Digital Marketing. Blockchain. Internet of Things. Computer Science.Conclusion.Jan 1, 2021

What happens if you don't pre-enroll for a course?

If they do sign up for it, it's a course that's in-demand, and you should move forward with it. This is known as idea validation.

Why should infopreneurs not be scared to pre-sell their courses?

Infopreneurs shouldn't feel scared to pre-sell their courses because there is nothing unethical about it . Throughout the entire process you will be open with your audience about the fact that they are getting an incredible deal (your pre-enrollment price) for your program because they are an early adopter.

Do you need an audience to sell a course?

While the process does allow for idea validation, it does require that you already have an existing audience to whom you should sell your course. However, whether you pre-sell your course or not, an audience is going to be a necessary element of your course launch.

How to create an online course?

That can be your reality, if you take the time to actually launch that online course you’ve been thinking about for so long. Table of contents. Step 1: Choose the Right Topic for Your Course. Step 2: Choose The Right Format & Platform. Step 3: Plan Your Content. Step 4: Create Your Course’s Content.

How much money did the online course market bring in 2019?

Here is the thing — in 2019, the online course market brought in 46 billion dollars, and while that doesn’t compare to massive industries like online gaming, online courses also have a much lower barrier to entry. You don’t need thousands of dollars in computer equipment and coding skills to create an online course.

How to choose a course topic?

1) Choose the Right Topic for Your Course 1 What questions does your audience ask most often? Mine this information from social media posts, blog comments, even chatbot questions. Do any of these questions bear a deeper look? 2 What task do your customers/target audience struggle with? If you are in a social media group with your target audience, what questions do you see posted most often? 3 What task took you longer to learn because there were few (or limited) resources? 4 Do you often get asked, “Can I pick your brain?” What topic do people most want to discuss in these sessions? 5 What pain points does your target audience have? Can you teach them how to solve that problem themselves?

How much is the elearning market worth?

Creating and selling online courses is a booming market internationally. The elearning market was worth $107 billion in 2015, $190 billion in 2018 and is expected to exceed $300 Billion by 2025 (E-Learning Market Size By Technology)! Investing in education and lifelong learning is an emerging trend among both old….

Is LearnWorlds an all in one course?

The world is your oyster. If you want a long term, more in-depth course, an all-in-one course platform like LearnWorlds offers tons of benefits. They make your course easy to create, look professional, and allow you to handle marketing, support, and analytics all in one place.

What Gets in the Way of a Successful Online Course Launch

Before we dig into how to launch an online course with a small list, let’s start with what can get in the way of actually putting into motion the steps I am about to share:

The 7 Steps to Creating and Launching a Profitable Online Course

To launch successfully, you have to create with an emphasis on the “sellability” of your course and focus on generating revenue fast. Let’s go through the 7 steps to going from a course idea to a course generating revenue.

Step 4: Get them to apply what you are teaching..so your people stick with it and get results

Learning is more than watching a bunch of videos. Ask yourself, “What do I want to help these people DO ?”

Step 5: Create the Content FAST

In my 20 years helping big brands and celebrity experts create learning products, I logged a lot of hours helping experts like you get their brilliance out of their head and into a course.

Step 6: Record and Publish Your Course

After you have your content outlined in a template, you can start recording. The easiest way to do this is to create screen capture video. This means you record your audio (you talking) in sync with the view on your desktop screen, typically using Powerpoint or Keynote slides.

What does it mean to pre-launch a course?

Pre-launching your online course means first validating your course idea with your audience. This creates buzz around your course topic, which helps you pre-sell your online course to students who enroll before launch date at a discounted rate.

Why did John Saunders pre-launch his online course?

The reason why pre-launching online courses works so well is the validation process happens before your course hits the market.

What is pre launch marketing?

According to BuzzSumo, the goal of pre-launch marketing is two-pronged: To build interest and buzz for your upcoming product or project.

What is a landing page?

Take, for instance, Monday’s landing page, which is where you end up after clicking on their ad promoting a productivity tool. Landing pages aren’t just for paid ads — your readers can also visit a landing page after clicking a link in a blog post, social media post, or video, too.

What is a landing page builder?

A landing page builder, so you can create landing pages to collect your customers’ email addresses and nurture sales. With the logistics of pre-launching your course underway, let’s take a look at some real-world email and landing page examples.

Importance Of Online Courses

Flexibility: Online courses can be taken from anywhere. So, people who travel a lot, don’t have to miss their classes. Therefore, as a business owner (online course provider), you don’t have to worry about your customers.

How To Create An Online Course

Topic: First and most important step to creating an online course is to decide the perfect topic which will be best for your students. If you are going to give a free course, then chose something related to your own product. For example, if your company deals with the raw material of clothes, then you can provide a course on designing clothes.

Conclusion

You can provide online courses for your new tool or just general knowledge of some techniques. Or, you can spread your reach by providing free courses. But online courses can be an amazing opportunity for passive income. Just create some online course and you will keep earning when people keep learning from your course.

What happens if you don't do online courses?

Don’t underestimate the importance of learning outcomes. If you don’t do this for your online courses you could severely risk your reputation and your bottom line – let alone make the course creation process a frustrating one.

How to get your knowledge out to the marketplace?

One of the fastest and most impactful ways to get your knowledge out to a global marketplace, making a bigger impact and making more money, is to download that knowledge lying dormant in your brain and turn it into a lead-generating, money-making, impact-creating online course.

What is learning management system?

There is a very big difference between online course marketplaces and learning management systems. A learning management system is your own Academy that you can link to your website and fully brand as your own platform. It makes online course creation simple ...

Do you know what your course will give you?

Of course not. Just because you know what your course will give your students, it does not mean that they will know. If your students don’t know HOW your course is going to help them, they are unlikely to enroll in it.