how to launch a online course

Online course launch checklist.

• Choose a “first steps” course idea.
• Create the course outline and the first module.
• Make your sales page.
• Set up a post-purchase thank you page.
• Devise your sales emails.
• Create a landing page for your live challenge.
• Set up a thank you page for your live challenge.
• Formulate your live challenge emails.
• Set up your live challenge prompts.
• Construct a landing page for your webinar.

Full Answer

How to start creating an online course?

Step 2: Develop Your First Online Course

• Creating a course outline. In order to create a course outline, you will need to divide the course curriculum into main topics and sub-topics.
• Choosing your learning method. Decide on a learning method or a blended approach you want to follow and stick with it. ...
• Uploading your first course. ...
• Adding the learning material. ...

How to build an effective online course?

• Choose a robust LMS. You want an LMS that can handle multiple file types, is capable of m-Learning when you are ready for it and is SCORM-compliant. ...
• Get employee feedback. An online training program isn’t effective if employees don’t like the format or find it hard to use.
• Keep tabs on the training. ...

Should you create an online course?

• The FIVE BIGGEST MISTAKES people make when creating online courses
• The ONE BIG DIFFERENCE between a SUCCESSFUL course business and an UNSUCCESSFUL one
• How to find a course topic your audience wants to learn about SO BADLY, they’ll be falling over themselves to THROW THEIR CREDIT CARDS AT YOU

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How to be successful in an online course?

9 Online Learning Strategies for Success

1. Get Organized. Before the semester begins, ensure you have the technical capability to access the required course materials, including e-books, online tools, and course websites.
2. Set Up Your Workspace. Set up a dedicated learning environment for studying. ...
3. Figure Out How You Learn Best. ...
4. Make A Schedule. ...
5. Be an Active Participant. ...
6. Stay Connected. ...

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What is the best way to launch an online course?

Online course launch checklistChoose a “first steps” course idea.Create the course outline and the first module.Make your sales page.Set up a post-purchase thank you page.Devise your sales emails.Create a landing page for your live challenge.Set up a thank you page for your live challenge.More items...•

How do you launch and market an online course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

How long does it take to launch an online course?

Creating an online course is a rewarding process, but not one that doesn't come with a bit of commitment. But if you go in with a plan, creating your online course doesn't have to be an overwhelming process and with a bit of planning your can easily create and launch your online course in just 60 days.

How do you structure an online course?

How to Structure Your Online Course?Group Similar Ideas into Modules.A progressive flow that depends on the order.A collection of tips – not dependent on order.Select Type of Content.Organize Online Course by Choosing a Format.Providing Supportive Content to Students.Consistency is Important.Add a Link for Discussions.More items...•

How do you announce a new course?

Short Course Announcement Letter We are delighted to bring a new opportunity to you, one of our most loyal admirers. This summer we are launching a new series of short courses aimed at rejuvenating the things we ordinarily dismiss as insignificant. The range of areas and subjects covered is vast and interesting.

How can I promote my e learning course?

How to Market Your Online Course: 12 Tricks and StrategiesTreat Your Online Course Like a Product Launch (Because It Is) ... Talk About Your Course on Social Media. ... Start a Podcast to Hype Your Online Course. ... Run a Weekly Webinar to Connect With Potential Students. ... Pay for Ads to Promote Your Course.More items...•

How much does it cost to make an online course?

It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software. If you are creating the online course yourself and not paying someone else to do it, this means that other than your time there are very few expenses involved.

How do you plan a course launch?

Plan the content you'll need to build your online course. Create an outline of the lessons and modules that will be included in your online course. Your content outline will give you a head start when it comes to creating content. Keep a consistent voice throughout your content creation and your online course launch.

How do you pre launch a course?

How to Pre-Launch Your Online Course in 5 StepsStep 1: Create a Freebie Related to Your Online Course Idea. ... Step 2: Build a Relationship with Your Email Subscribers. ... Step 3: Create a Promotional “Teaser" ... Step 4: Launch Your Pre-Launch LIVE. ... Step 5: Finalize Your Online Course. ... Step 6: Foster Community.

How many lessons should an online course have?

The number of lessons you choose to include in your online course mostly depends on the learning objectives you promise to deliver. Most short courses comprise of a couple of 5-minute videos while longer ones have 20 to 50 videos which are each around 5 to 20 minutes long.

Is selling online courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

Which online platform is best?

10 Best Online Learning Platforms In 2022 To Jumpstart Your CareerSkillshare.Coursera.Mindvalley.Udemy.Brilliant.org.Edx.org.Udacity.LinkedIn Learning (Ex Lynda)More items...

How to create an online course?

That can be your reality, if you take the time to actually launch that online course you’ve been thinking about for so long. Table of contents. Step 1: Choose the Right Topic for Your Course. Step 2: Choose The Right Format & Platform. Step 3: Plan Your Content. Step 4: Create Your Course’s Content.

How much money did the online course market bring in 2019?

Here is the thing — in 2019, the online course market brought in 46 billion dollars, and while that doesn’t compare to massive industries like online gaming, online courses also have a much lower barrier to entry. You don’t need thousands of dollars in computer equipment and coding skills to create an online course.

How to choose a course topic?

1) Choose the Right Topic for Your Course 1 What questions does your audience ask most often? Mine this information from social media posts, blog comments, even chatbot questions. Do any of these questions bear a deeper look? 2 What task do your customers/target audience struggle with? If you are in a social media group with your target audience, what questions do you see posted most often? 3 What task took you longer to learn because there were few (or limited) resources? 4 Do you often get asked, “Can I pick your brain?” What topic do people most want to discuss in these sessions? 5 What pain points does your target audience have? Can you teach them how to solve that problem themselves?

How much is the elearning market worth?

Creating and selling online courses is a booming market internationally. The elearning market was worth $107 billion in 2015, $190 billion in 2018 and is expected to exceed $300 Billion by 2025 (E-Learning Market Size By Technology)! Investing in education and lifelong learning is an emerging trend among both old….

Is LearnWorlds an all in one course?

The world is your oyster. If you want a long term, more in-depth course, an all-in-one course platform like LearnWorlds offers tons of benefits. They make your course easy to create, look professional, and allow you to handle marketing, support, and analytics all in one place.

Course launch timeline

How long does it take to launch a course online? It depends on you, and the size and engagement level of your list. If you have a highly engaged list of 300 people on your email list, you could be ready to start planning a launch.

Step One: Collect emails before a course launch

The very first step in launching a membership or course is to make sure you have an engaged email list. The best way to get people on that list is by offering them something amazing free of charge, and then asking for their email address in return. This is done using an email service, landing page and opt in form.

Step Three: Figure out your tech

Online course or membership launches can be complex or very easy. At first, it’s a good idea to stick with the tech you know and understand. Will you be shooting videos with your phone? Who will edit them? What will you use for your email service?

Step Four: Plan your content

Whichever way you choose to market your signature course, you’ll need to have a plan before you start. How many parts to the launch will there be? How will your training unfold through the launch to keep people engaged and ready to buy?

Step Five: Create marketing materials

When it comes to marketing your online course, you’ll need to develop landing pages for your videos, a sales page that allows people to buy what you’re selling and thank you pages that not only thank people for buying but also reminds them to check their email inboxes for more details on the program.

Step Six: Draft your emails

Writing launch emails can be a daunting process. There are a lot of emails in an online launch even if you’re using videos or live events to do most of your teaching and selling. You’ll still need to tell people about those video training and live events.

Step Seven: Plan checkout process

Ironically the most important step, getting paid, is often the one that people forget when planning their online launches. You probably have a monetary goal for the launch but do you know how you’ll get paid at the end? In many cases you’ll need both a payment processor and a shopping cart service.

Before You Start: Have the Content Ready to Go

Before you consider the launch stage, definitely have at least the basics of the site ready to go.

Step One: Line Up Your Customers Ahead of Time

As a general rule, launching a course from scratch without a preset audience will make the process very difficult for you.

Step Two: Work on that Email List

An email list is a modern way to build an audience; everyone has an email these days, right?

Step Three: Create a Lead Magnet and Drive Traffic to It

People respond easily to giveaways. For this reason, you should create a lead magnet that will offer those who express interest in your course a free item.

Step Five: Enter the Beta Stages of Course Development

When you’re trying to sell online courses from your website, the next step is entering the beta stages.

Step Six: Strategize Your Launch

So, you’ve crafted a beta version of the site and have been pre-selling it to future students. Now, it’s time to think about the launch.

Step Seven: Create a Sequence for Your Emails

A single email simply won’t do the job; you want to create a sequence of emails that reinforce your course’s perception of quality.

How to make an online course more engaging?

An easy way to make online courses more engaging is to stimulate the student visually. This means pictures and videos. The simplest method of using picture and videos in an online course would be constructing your online class more like a PowerPoint presentation:

What is the most important part of creating an online course?

One of the most important components of creating an online course is setting a learning goal for the course . However, there’s more to it. Every online course consists of various sections, and each individual section also needs to have a clear learning goal.

What does it mean to get started teaching?

Which means you need to get your knowledge together.

What is the target audience of an online course?

The target audience is the group of people to whom you are writing your course.

Is it a waste of time to create an online course?

It’s crucial that you decide on a specific course subject in the beginning phase of creating your online course. Be as specific as possible.

Do online courses require money?

Contrary to popular belief, the process of creating online courses doesn’t require a large chunk of money. If you know what you are doing, you can develop profitable online courses at no cost whatsoever. Creating successful online courses is like building powerful magnets.

Do you have to create all the content for an online course?

That being said, you don’t need to create all of the content for your online course before you start selling it. It’s always better to start off with a smaller batch of content, as this will allow you to take in feedback from your students and make improvements accordingly.