Airports should consider focusing on providing a positive traveler airport experience for several reasons. The top reason is the return on investment it provides. Automated check-ins, improved signage, and queue control are a few of the ways to reduce stress and confusion during a traveler's airport experience.
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Gazzola said there’s also a lot of interest from airports now in upgrading outdoor signage. More rugged technology can create opportunities to place signage in areas like parking garages, rental car facilities or baggage claim areas can enhance the passenger experience in those areas.
Technology plays a big part in improving the journey through the facility as well, Askew said. Allowing passengers to access information about their flights and options within the terminal with proper wayfinding creates a positive experience as someone makes their way to the gate.
Some airports have answered the “nothing to do” complaint by transforming their airport into a true destination. For example, Changi Airport in Singapore features five gardens, free rest areas, shower and spa services, clinics and pharmacies, a supermarket, and a swimming pool with accompanying Jacuzzi—and that’s just in Terminal One.
Adding a pleasant scent to your airport common areas and retail stores will help travelers feel more relaxed, allowing them to discover there are “lots of things to do” while waiting for their next flight.
We do this by improving surface access, baggage systems, security, wayfinding, infrastructure, logistics and digital resilience - to name a few. The key areas for improving airport efficiency can be broken down into three elements - Landside, Terminal and Airside.
These may not be what make an airport sexy but they are what make an airport great....They know which aspects are most important to the passenger journey and are relentless about delivering on these 100% of the time:A spotlessly clean terminal and washrooms.Comfortable gate areas.Warm and friendly staff.Simple wayfinding.
First, optimize the operation plans, such as adjusting the boarding gate allocation to avoid higher density in gate holding areas. Second, improve the efficiency of key processes, such as increasing the efficiency of security inspection, thereby alleviating the queuing pressure in security control areas.
List of Aviation courses after 12thSr NoName of the courseType of course1BBA in Airport ManagementBachelor's Degree2Diploma in Airport ManagementDiploma3CPL (Commercial Pilot License Training)CPL License4Diploma in Ground Staff and Cabin Crew TrainingDiploma13 more rows•Apr 9, 2022
Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surface such as a runway for a plane to take off and to land or a helipad, and often includes adjacent utility buildings such as control towers, hangars and terminals, to maintain ...
airport, also called air terminal, aerodrome, or airfield, site and installation for the takeoff and landing of aircraft. An airport usually has paved runways and maintenance facilities and serves as a terminal for passengers and cargo.
What we recommendPlace your focus across the journey. The customers' journey actually begins before they arrive at the airport, and continues after their flight has landed. ... Build relationships with your customers. ... Act as one. ... View yourself as a hospitality company. ... Create a sense of place. ... Give power to the customer.
Build Relationships With Your CustomersTake a passenger-first approach.Focus on knowing your target audiences.Always listen, then talk.Meet specific and unique customer needs.Engage customers in a variety of ways.Create a bond with them throughout the entire journey.Make smart customer-targetted decisions based on data.
Efficiency measures are based on four resource input measures including airport operational costs, number of airport employees, gates and runways, and five output measures including operational revenue, passenger flow, commercial and general aviation movement, and total cargo transportation.
Types of Aviation Courses:Name of the CourseType of CourseDurationDiploma in Airport ManagementUG Diploma Course1 yearDiploma in Ground Staff & Cabin Crew TrainingUG Diploma Course6 months/ 1 yearCommercial Pilot TrainingUG Diploma Course4 to 5 yearsDiploma in Aviation HospitalityUG Diploma Course1 year8 more rows•Oct 21, 2021
The main courses offered for airport management are Bachelor of Business Administration (BBA), Masters of Business Administration (MBA) and other short-term Diploma courses in Airport Management and Airport Ground Handling.
About Airport Operations programme This IATA Airport Operations diploma program is for operations and corporate airport personnel, this diploma combines courses in different areas of airport operations to enhance your knowledge.
To enhance the airport experience, airports need to create an experience for their travelers. The airport should feel like the “first step” on their travel adventure! Transform your airport into a fun destination–and the travelers (and their money) will keep coming to you.
Airports can help retailers create an environment that “minimizes inherent stress and maintains natural levels of excitement” for passengers, with a focus on “eliminating barriers to purchase,” according to a study in the Journal of Consumer Behavior. Does that sound like a lot to balance? Maybe not.
Adding a pleasant scent to your airport common areas and retail stores will help travelers feel more relaxed, allowing them to discover there are “lots of things to do” while waiting for their next flight .
What’s the secret to influencing impulse buyers? Emotional appeal says the Journal of Travel & Tourism Marketing. In a recent study in Seoul, Korea, researchers found that “the more positive the emotions felt by tourists, the more impulsive buying behavior occurs.”
For example, Changi Airport in Singapore features five gardens, free rest areas, shower and spa services, clinics and pharmacies, a supermarket, and a swimming pool with accompanying Jacuzzi—and that’s just in Terminal One. No wonder Changi Airport has been named best airport in the world for six years in a row.
Airport retail provides shoppers with an opportunity to decompress before (and after) their flight, but research has shown that most airport shoppers do not intend to be airport shoppers – most are impulse buyers. With that in mind, airport retailers need to adapt their marketing techniques.
During these times, it’s essential to keep in touch with customers, so they can get first-hand information. From regular communication with loyal customers, through to email conversations and enabling ‘push notifications’ as customers as they arrive at the airport to make them aware of the new measures and giving them links to useful information.
At the very start of the crisis, the team focused on creating a bespoke set of signage guidelines for covid-19, which have now become a familiar thread across the whole customer experience. As well as sharing information and reassuring customers, stimulating a ‘call to action’ is a must.
High levels of hygiene and cleanliness are now the bedrock of any customer experience, and airport environments are no different. The pandemic has made us all aware of the need for heightened sanitisation, it’s becoming second nature to use hand sanitisation gel and look for ‘virus clean’ surfaces.
The need for reassuring and caring service remains vital for airports to deliver. Being ‘cared for’ is the dominant customer need at this time. We cannot ignore the new emotional customer realities. Customers not only want to know surfaces and areas are clean, but they also want to see and meet the colleagues completing these essential tasks.
We continue to look at every touchpoint and opportunity to leverage technology. At Heathrow we have well established, automated ‘touchless’ solutions across the customer journey. These include automatic access gates, boarding gates, reserve & collect options for retail purchases and food pre-order through Apps.
These challenging times have given new meaning to being innovative . The pace of change and need to find solutions to ‘open up’ the aviation sector has led us to try many emerging technological solutions.
Airports must do what they can to create a safe and welcoming space, being aware that they need to ‘co-create’ the experience with their customers. We’re committed to helping customers to help themselves.
Pat Askew, principal and leader of the global aviation practice for HKS, said airports need to take cues from the hospitality industry to deliver a customer-centric model.
Airports need to keep a keen eye on the concessions offerings they have as well, with a major generational shift coming to the demographics of those traveling.
Ron Gazzola, senior vice president for commercial display, Samsung Electronics America, said digital signage remains a strong option for airports to enhance the passenger experience.
17 tips to improve your time at the airport. 1) Pre-select a seat near the front of the plane. While you might want to spend a bit of time shopping around at the airportthat you depart from, once you’ve landed on the other side, the chances are that you’ll want to get out of there ASAP.
By pre-selecting your seat, you can choose to sit close to the front of the aircraft and be one of the first to disembark . Not only does this get you off the plane quicker, but it also puts you closer to the front of the line for passport control if you’re flying internationally.
Early morning or late-night and red eye flights
With over 650 airlines available worldwide at Alternative Airlines, we appreciate that online check-in might not be available with all of them, especially the smaller domesticones.
It might be common sense, but buying flights at off-peak times generally makes for a less-crowded airport and a smoother experience. Fewer people equals less queuing!
Unless you use Mobile Passport Control, you’re bound to have some form of a physical travel document that you’ll have to carry around. Keep these documents together and in a safe place, that’s easy to get to.