how to get people to buy your course

Referral Traffic

• Affiliates. Let other people promote your course for you in exchange for a percentage of each sale by creating an affiliate program for your course.
• Joint Ventures. ...
• Blogger Reviews. ...
• Student Referrals. ...
• Public Speaking. ...
• Podcast Interviews. ...

Full Answer

How do I Sell my course without an email list?

There are a couple ways to attract people to your course without an email list and sell your course without an audience: tapping into other people’s audiences and finding your niche on another platform. To reach other audiences, you’ll do things like:

How to welcome students and sell the course?

Jul 01, 2021 · Email 1: Make the announcement about your upcoming course; Email 2: Introduce yourself, your school, and the upcoming course; Email 3: Write about interesting statistics on your course subject; Email 4: Inform your audience that your course is ready; Email 5: Send a reminder about the benefits of the course, give a freebie; Email 6: Answer FAQs

How can I get more customers for my online course?

Feb 05, 2017 · Step 2. Make a great first impression and encourage your visitors to discover more content. Once you got people over to your website, you can’t disappoint. Moreover, you need to grab their attention, pull them into your story, and make an emotional connection.

How to promote your online course?

5 Steps To Help Customers Convince Themselves to Buy. 1. Find Your Perfect Target Profile. If you've been working in the marketing field for any amount of time, you already understand target markets and why you must find your ideal audience before you try to sell to them. For example, consider a company like Shopify.

How do you make the people to buy the courses?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•Aug 23, 2021

How do you attract people to your course?

In this article, we'll walk through five methods you can use to attract students to your course....ConclusionBe active on social media.Offer discounts to your first students.Pay students for referrals.Use social media advertisements.Feature guest instructors with strong social media presences.Feb 16, 2022

How can I advertise my online course?

11 Effective Ways to Promote Your Online Courses in 2021Create Niche Courses.Create Content (Consistently)Offer Free Courses.Make 'Mother Content'Create Testimonials.Promote Your Instructors.Promote on Social Media.Use Google Advertising.More items...•Nov 22, 2020

How do I sell a course organically?

3 tips for keeping your organic content flowingTurn people's questions into pieces of content. Sometimes it's hard coming up with ideas for content you want to create. ... Use voice transcription to 'talk out' your content. ... Focus on authenticity not perfection.Jul 12, 2021

Do online courses sell well?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

How do you convince students to buy classes?

Ask your students and even colleagues who have worked with you to create testimonials about your course or your professional performance. Other option to attract students is offering a reward for who indicate and persuade another person to enroll in the course.

How do you promote a college course?

How to Market Your Online Course: 12 Tricks and StrategiesTreat Your Online Course Like a Product Launch (Because It Is) ... Talk About Your Course on Social Media. ... Start a Podcast to Hype Your Online Course. ... Run a Weekly Webinar to Connect With Potential Students. ... Pay for Ads to Promote Your Course.More items...•Dec 3, 2020

How do you market a university course?

Top 10 Tips for Promoting Your UniversityProduce Original Content. You've heard it time and time again: content is king. ... Host Easy-to-Enter Contests. ... Get Students and Staff Involved. ... Showcase Your Programs. ... Utilize your Alumni. ... Use Your Online Channels Correctly. ... Host and Publicize Events. ... Invest in Your Website.More items...

How do you promote an educational program?

7 Best Education Marketing Strategies in 2021Use Social Media Platforms to Connect with Your Audience. ... Include Digital Advertising in Your Marketing Budget. ... Create a Mobile-Friendly Website with an Optimized Landing Page. ... Encourage Students to Leave Online Reviews. ... Create Engaging Video Content. ... Promote Safety.More items...

How can I sell online courses without following?

1:5512:26How to Sell An Online Course Without A Following | Dan Henry - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou know a huge following of people that were not sure if they are gonna buy. Put all that time andMoreYou know a huge following of people that were not sure if they are gonna buy. Put all that time and effort into building this huge list of people. Instead. Why don't we simply build a list of buyers.

Can I sell my course on udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

How do you create an online course and sell it?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

Why do you get featured on podcasts?

Much like guest posting on somebody else’s blog, getting featured on a podcast is a great way to get in front of a new audience and drive somebody else’s traffic to your landing page. It’s also another stellar way to sell a course without an audience.

Can you sell a course without an audience?

Sell a course without an audience—yes, it can be done. One of the first things we say to new course creators is “build your email list.”. That said, even if you don’t have an email list yet, you can still have success selling your product—with just a bit of finessing.

Why is Twitter so powerful?

Twitter is powerful because sharing is ingrained into the platform. If you share content the resonates with people, it only takes two-clicks for them to “retweet” or share your content with their audience.

Why is Facebook important?

Facebook is a great platform for building a community and helping people find your content. As businesses grow, most opt to have a Facebook page for their business as most people are on Facebook already.

How to convert customers?

Giving an impassioned talk about what you have to offer and your history in your niche can resonate with people . If there is a local conference happening in your niche, reach out to the coordinators to see if there is a need for speakers or panelists.

Do you need to be on every social media platform?

While your website is where you send people, social media is how those people find you. But, you don’t need to be on every single social media platform. You may not even need to be on most of them. For most online course niches, the most engaged members are found on just two or three specific platforms.

Is it safe to share more on Twitter than on Instagram?

You’re safe to share more on Twitter than you would other social media sites. Ten posts a day on Instagram might end up looking like too much. But, on Twitter it’s perfectly normal and even expected.

What is the bonus 1+1 offer?

Email 8: The Bonus 1+1 Offer#N#Offer a reward to your audience for their dedication to your business#N#Encourage people to enroll on your course and offer a mini-course for free or the next one with 10% discount

Who is Kyriaki from LearnWorlds?

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.

What is email sequence?

An email sequence is a number of emails scheduled to be sent in a specific timeframe where each one serves a different purpose. It is essentially a series of automated marketing emails. Otherwise known as an ‘autoresponder’, an email automation sequence plays a huge role in your email marketing strategy and describes a series ...

What is the goal of an email campaign?

The goal of each of your email campaigns determines the type of email sequence you use. It is important that you formulate a specific strategy and goal for every email you send out, thus bringing your leads one step closer to ‘closing the deal’, or in marketing terms, ‘making the sale’.

Why are email sequences important?

Email sequences have some obvious and hidden benefits attached to them. They nurture your leads and form better relationships. They ensure your email leads get the best of your content at any time they join. They provide valuable information and advice to your audience.

What does the email 3 mean?

Email 3: Did you know? The News-letter Email#N#Tell people something they are more likely to NOT know about#N#Provide links to your blog – if you have one or write about interesting statistics on your course subject#N#Present the results of your poll and showcase your content/learning material

What is email 11?

Email 11: Giving out useful resources – The Newsletter Email#N#Create an infographic with useful stats on a topic relating to your course#N#Conduct your own research and share your results on your blog#N#Link to your website or other business accounts e.g. YouTube, Instagram, Pinterest

Does Udemy have site wide sales?

Udemy often has site-wide sales. They also tend to give search preference to courses that participate in these sales. You can put your courses on sale yourself, but you’ll still turn up underneath the courses on site sales, because Udemy wants to promote the value of their own sales.

Is Udemy on sale?

Udemy courses go on sale so often, and there’s so much competition, that it’s hard to make one over-the-top course with a high price tag succeed. In fact, the constant sales have driven away more than one freelancer. As a result, I like to push a lot of shorter, low-cost courses rather than one big one. People will start to recognize your content and will form some brand loyalty, buying multiple courses at a time, to make up for the low price tag.

How to get more exposure online?

One common method of getting more exposure online these days is influencer marketing. Write a great blog post, cite a popular post on another blog, and inform the writer of that post that you linked to them. A good portion of the time, the influencer you linked to will be happy to link back to you, or at least share your post on social media.

Is Udemy a good learning platform?

Udemy is an online academy and a great source of relatively cheap learning . There are a ton of great courses out there, though there are also tons of bad ones thrown up by people looking to make a quick buck. In fact, there are even Udemy courses on how to make money with Udemy courses.

How to get more students to your courses?

I like two ways of doing this. The first is to send a message out to your student mailing list with a link to a free-form survey. You can analyze the results and figure out what should come next. The other is to add a link to a similar survey to the end of your courses.

Is it a good idea to tease a course?

It’s generally a good idea to tease what’s in a course, so people know what they’re getting. Most people won’t want to buy a course, particularly an expensive course, sight unseen. If you tease the value, though, you can hook them and get them interested so they are more likely to buy. Here are some ideas for supplemental or teaser content:

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

Is Twitter bigger than Facebook?

Twitter is smaller than Facebook but with a very passionate audience of over 66 million active users,#N#Through Twitter, you can reach out to people, post public updates join into conversations with more ease than other closed networks, making it suitable to reach out to new, engaged audiences.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

What to do if your website doesn't convert?

If your website doesn’t convert and nobody is signing up for your course or buying your essential oils, you’ll know early enough to be able to improve things. Before you start creating ads, make sure you understand which is better for your business, Facebook ads or Google AdWords, as they are very different.

What is referral traffic?

There is also such thing as referral traffic (which means that visitors are coming to your website through external links on other website) and direct traffic (which means a truck loads of different things ). But those are mostly implicit results of your content marketing efforts that you can’t influence directly.

1. Find Your Perfect Target Profile

If you've been working in the marketing field for any amount of time, you already understand target markets and why you must find your ideal audience before you try to sell to them.

2. Identify Your Major Risk Factors

Sean D’Souza defines risk factors as your target profile’s objections. And the thing about objections? They’re instinctive too.

3. Use Reverse Testimonials to Get Over Objections

Let’s talk about testimonials. Contrary to what you might think, just because someone claims your product is amazing in an online review doesn't make it an effective testimonial.

4. Take Away the Risk With a Guarantee

When you think of risk reversal, what’s the first thing that comes to mind?

How to create urgency in a prospect?

Here are some ways you can create urgency to get your prospect to invest in your offer: 1 Offer a short-term discount or incentive — Whether you provide a lower price for prospects who purchase by a specific end-date or include a bonus offer by a specific date, these offers can create a sense of urgency by rewarding decisive action with even greater value. 2 Emphasize the immediate benefit of your product —You should have a solid understanding of the problem your prospect is trying to solve. Create a sense of urgency by emphasizing how the purchase of your product can provide an immediate solution or relief to their problem. 3 Communicate scarcity — Knowing your offer is limited or only available for a short time can create a sense of urgency for buyers. Whether you are selling a product that is limited-edition, or are selling a service that is only available to a specific number of customers, communicating these parameters during the sales process can entice buyers to make their purchase immediately.

What is a KCB?

The key consumer benefit — or KCB for short — is the primary benefit that a feature within your product provides to the customer. Now this isn’t a free pass to rattle off all the features of your product and ask your prospect to buy it. The KCB needs to be communicated from the perspective of “benefit first.”.

How to sell your solution?

Sell your solution by understanding their perspective, being a valuable resource, and emphasizing positive customer experiences. Each of these techniques appeals to the customer with logic and emotion — both of which they need to make a decision. 1. Sell the dream.

What does it mean to be transparent about your product?

Sometimes, that means admitting when your product doesn’t do something exactly the way the client would prefer.

How to sell a product?

1. Sell the dream. Not everybody you’re selling to will be interested in your product, but they’re always interested in themselves. Creating a vision of what the prospects life might be like when they purchase your product is a great place to start.

What to do if you don't succeed in making the sale the first time you pitch?

If you don’t succeed in making the sale the first time you pitch, don’t be discouraged. By using the tricks above, you likely have built a level of trust with the prospect that is invaluable. The "no" could very well be a "not right now". Keep the door open with this prospect in case they change their mind, or are a better fit for a different offering. Here are a few ways you can keep in touch with your prospect:

How to earn interest in a prospect?

One of the fastest ways to earn engagement and interest is to understand the fact that your prospect wants to be respected and heard. Learn the opinion of the person you’re speaking with and take that opinion seriously.

What is the path to leadership?

The Path to Leadership. Leadership can be an adjustment. Oftentimes, a promotion brings with it a host of new responsibilities, expectations, and unexpected difficulties. One of the most crucial skills for establishing and maintaining your team is crafting and getting buy-in for your vision. Below we've collected advice, tips, ...

Why is a why statement?

Your Why Statement is a sentence that clearly expresses your unique contribution and impact.#N#The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact.#N#Together , these two components provide a filter through which you can make decisions, every day, to act with purpose.

What is the golden circle?

This is about lifting yourself out of the ”what” you do and the “how” you do it in order to think about why you do what you do.

Why is it important to enroll others in your vision?

Enrolling others in your vision is key to gaining buy in and trust. Co-creation energises your team, gains commitment and provides direction.#N#Ownership enables trust and responsibility so you’ll need to be ok with changing your vision and allowing others to shape it.

What is inspirational language?

It should embrace big thinking as opposed to detailed focus. Inspirational language sets a positive, hopeful tone and is inclusive of the audience. Not using such inspirational language may not trigger emotions of excitement and create the same spark in people and readiness to roll up their sleeves.