As with any marketing platform, you’ll only get out of Facebook what you put into it. A well-defined, smart Facebook strategy based on your busines...
This is a simple concept that deserves repeating: people can’t like your Facebook Page if they can’t find it. Here are some things you can do to in...
Facebook recommends you share “short, fun-to-read copy and eye-catching images to get attention.” What does that look like in practice? Incorporate...
Facebook itself notes that “being consistent in the quality and types of posts you create can help people know what kinds of messages to expect fro...
Remember that Facebook is primarily a social network—so get social and start engaging with other brands that are relevant to your niche but not you...
Understanding the Facebook algorithm is key to increasing your organic reach—in other words, getting your Page and your posts in front of more peop...
Facebook offers very detailed ad targeting, so you can laser-focus your advertising efforts and make the most of your ad spend. Putting your brand...
Analyzing Facebook Page Insights can give you a clear view of who your current fans are, which will help you better target future Facebook efforts....
Yes, Facebook does host 2 billion users but still, it’s not easy to grab the attention of your target audience because there are many who are trying to do the same.
Facebook runs a campaign based on your campaign objectives and the type of your business. When gaining more Likes is the main objective of your campaign, you can have Facebook exposing your page to a wider audience.
Let’s not forget that Facebook is a social networking site, so put on your social hat and start joining the pages of brands that are close to your niche market but are not your direct competitors.
Facebook recommends you share “short, fun-to-read copy and eye-catching images to get attention.” What does that look like in practice? Incorporate these strategies to develop posts that are inherently likeable.
By boosting a post, you can extend the audience beyond people who already like your Page. This can be a great option for a post that’s already proved to be compelling by bringing in a large number of Facebook Likes from people who already follow your Page.
A compelling headline is key to getting attention for your post—but don’t veer into the realm of clickbait. Facebook offers these tips for crafting a great headline: 1 Make your headlines informative 2 Use your headline to set appropriate expectations about what the post contains 3 Be clear and accurate
Shared Facebook posts increase your organic reach, giving you a better chance of getting more facebook Likes. A share also indicates that someone felt strongly enough about your content that they were motivated to share it with their personal network, giving you additional credibility with an audience that may not already be familiar with your brand.
The About section of your Facebook Page allows you to provide key business details to people who are scanning for specific information. In addition to your contact information, you can add the date your business was founded, provide a company overview, or even add a list of brand milestones.
Facebook recommends you use a cover photo that’s 851 x 315 pixels and less than 100KB. A newer and more dynamic option for business Pages is to use a cover video instead of a cover photo.
Your username—sometimes called a vanity URL—appears in your brand’s Facebook Page web address. A username that’s consistent with your handle on other social channels will make it easier for people who already follow you elsewhere to track you down on Facebook. Like your Page name, your username should be closely related to the name of your business.
1. Post proven, data-driven content. If you want to get more Likes and engagement on your Facebook posts, there is nothing more important than this first tactic. Using proven, data-driven content in your posts will give them the best chance of going viral and reaching millions of people.
Your goals should be the following: 1 Get people to pay attention to your posts 2 Get people to engage with your posts (ie. click on them) 3 Get people to share your posts with friends
This auto liker brings more engagement to a client’s posts so they can increase overall traffic to their page. It works through an app and makes great use of time. Be aware that accounts must be set to public to get free Facebook page likes. Then, customers can sign up and get started as soon as possible. This is one way to interact with other posts and profiles on the social network.
Matt is an experienced technical writer and translator skilled in writing targeted texts for a variety of audiences. He has a diversified background, including social media management of various products. He is a data-driven strategist and a passionate story-teller. He posts about all social innovations and delivers high-quality research and content to our readers.
Including photos or videos with your posts will draw the attention of people scrolling through the news feed, which results in more likes. Facebook has a feature that allows you to put a colored ...
Post consistently. You don't want to flood your friends' news feeds with posts, but you should try to post at least once a day. If you're taking the time to curate concise, funny, and/or meaningful posts, this is actually harder than it sounds! However, consistently posting will lead to consistent likes.
Use humor or current events to keep people interested. Posting a joke, a commentary on current events, or even a question about something about which others are actively discuss ing will increase engagement on your post, meaning that people will want to interact with the post rather than simply scrolling past it.
Establishing a theme for your posts can also help keep your posts consistent. If you do this, make sure that you monitor the general reaction to the themed posts, and be prepared to change the theme if you're not getting the likes that you want.
Having a high number of friends on Facebook will logistically increase the number of people who can interact with your posts, though it might not necessarily translate into more likes.
So, part of the reason your posts aren’t getting any likes is simply due to the nature of the site you’re using. However, there are certainly some things you can do better or avoid doing in order to improve the chances of earning engagement. 1. Your Content Doesn’t Inspire Engagement.
The only people who see your posts are the people who engage with your brand. If the people following you are not the kind of people who have anything to do with your brand, you’re in for a bad time.
At the end of the day, 6% reach, which drops as your page grows, is not sustainable as a business. You put a ton of work into boosting up your audience, but so few of them ever matter than it seems like a waste of time. You might as well go to Instagram and Twitter instead, right?
Reach is a big problem on Facebook. It has been on the decline for years, and marketers have had to struggle to keep their levels up when that same effort could be spent on growth in another market.