Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is ...
Apr 20, 2020 · How to do SEO successfully. 1. Research and target valuable keywords. Everything about SEO revolves around keyword selection. You won’t have a successful SEO campaign without ... 2. Know your competitors. 3. Improve page speed. 4. Publish content regularly.
Jul 28, 2021 · As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Using this beginner's guide, we can follow these seven steps to successful SEO: Crawl accessibility so engines can read your website. Compelling content that answers the searcher’s query. Keyword optimized to attract searchers & engines.
SEO Training Course: Learn How to Get Organic Traffic From Search. It doesn't matter if you know nothing about SEO. By the end of this free SEO training course, you’ll understand how to apply the basics of SEO like keyword research, on-page SEO, and …
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and cre...
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of tr...
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply a...
If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We've tried to make i...
SEO is the process of improving elements on your website to help your business attain a higher ranking in search results. When users conduct searches on search engines like Google, they focus on the first page of results. In fact, 75% of users don’t look beyond the first page of results.
Two main factors influence SEO: 1 On-page factors: These are factors that you can control on your site. On-page factors include aspects such as internal linking and website functionality. You can manage these elements to help make your site better for your audience. 2 Off-page factors: With these factors, you have little to no control over them. Off-page factors include things like backlinks to your site and social media mentions. You can try to manage these actions, like through outreach, but you don’t have complete control over them.
To help improve your site’s performance, focus on decreasing your page’s load time. You can reduce your page’s load time by focusing on the back end of your website. Here are a few things you can do to improve your page’s load time: 1 Reduce image file size 2 Decrease redirects 3 Delete white space in coding 4 Minify CSS, JavaScript, and HTML 5 Leverage browser caching 6 Use a content distribution network
You’ll lose leads and sales to your competitors. SEO helps you improve your ranking to get to the first page of results. Before you optimize for SEO, you need to know how search engines like Google work. Google’s algorithm influences where your site appears in search results.
Two main factors influence SEO: On-page factors: These are factors that you can control on your site. On-page factors include aspects such as internal linking and website functionality. You can manage these elements to help make your site better for your audience.
On-page factors: These are factors that you can control on your site. On-page factors include aspects such as internal linking and website functionality. You can manage these elements to help make your site better for your audience. Off-page factors: With these factors, you have little to no control over them.
The important part is that you don’t overuse your keywords. If you use keywords too often, it leads to keyword stuffing. Keyword stuffing harms your SEO and hurts your ranking. Keyword selection and integration are two main fundamentals of SEO.
You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first.
If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
Learn practical ways to use Ahrefs' SEO tools and reports to improve SEO.
Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.
Learn SEO from a curated list of the best SEO tutorials from Ahrefs’ YouTube channel.
SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results.
Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. SEO strategies for improving a website are based on the factors ...
SEO practices include improving the quantity and quality of content on websites to offer more value to audiences, with the goal to be recognized by search engines as a valuable resource and placed in relevant search results. In the digital marketing community, SEM is often used as an umbrella term for organic and paid strategies ...
While both terms refer to promoting websites by increasing their visibility in search engine results, the main difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO focuses solely on strategies to help a website rank in organic (unpaid) search results. SEO practices include improving ...
Many people think SEO is too hard and not worth the effort. That’s not true. The basics of SEO are actually quite simple. And with 57.8% of all web traffic coming from Google, it’s certainly something worth learning about if you have a website. If you think the basics aren’t enough to get you ranked, think again.
SEO is important because it’s the process of boosting these signals to rank higher in the organic search results.
Ranking in search engines usually leads to both consistent and passive traffic. That’s rarely the case for mediums like social media and email marketing that often result in traffic spikes that quickly fade to nothing.
1. SEO leads to more traffic. Because most people tend to click one of the first few search results, ranking higher usually drives more traffic to your website.
3. SEO leads to ‘free’ traffic. Unlike paying for ads, search traffic is ‘free.’.
SEO leads to ‘free’ traffic. Unlike paying for ads , search traffic is ‘ free.’. That’s a big deal because ads on search engines can be expensive. For example, according to Ahrefs’ Site Explorer, the Ahrefs Blog gets an estimated 390k monthly visits from search engines every month.
Most people don’t code their website from the ground up in HTML and CSS. They use a website platform. These are pieces of software that allow folks with little or no coding skills to create a website, manage content with ease, and take care of boring technicalities.
An SEO certification is usually an additional educational experience you can enjoy after having gone through some SEO courses. SEO certifications usually offer advanced SEO training and help learners become experts in the field of SEO.
SEO is a complex set of methodologies and techniques designed to make sure the content you create is fine-tuned and ready to be judged by the mighty power of Google, humankind’s most unkind judge. Google is always releasing new algorithms, guidelines, and rules.
Since they tend to be updated quite regularly, you should understand that you must go through different courses and certifications throughout your whole career. SEO isn’t a stable entity: It changes, shifts, and morphs every single day.
Moz is one of the best and most reliable sources of SEO knowledge. This is where SEO courses and trainings abound. You can join several classes and learn more about Keyword Research, SEO Site Audits, On-Page SEO, Link Building, Reporting on SEO, and much more. There’s even the chance to go for Customized SEO training.
The SEO Playbook is one of the most in-depth and actionable SEO training programs you’ll find anywhere online. Designed for intermediate to advanced SEO practitioners, this course walks students step-by-step through proven processes to increase organic traffic, leads and sales.
Good SEO courses take a lot of time, money, and effort to create, and for this reason, they are not offered for free. A good online course is updated regularly to take into account new trends, and it is continuously enriched with new content based on user feedback. This is not the case with a free course. Take, for example, our SEO full course.
It’s an SEO crash course for beginners to SEO. It is more suitable for students that have no prior SEO knowledge. It starts by explaining the SEO fundamentals, including how search engines work.
The Moz Team created the course and it is presented by Rand Fiskin (one of the MOZ founders). The course format is video, and the duration is 3.5 hours. While this is a good course covering all aspects of SEO, it hasn’t been updated since its initial release, and this is an issue.
LinkedIn Learning is the new name of what was previously known as Lynda. All courses offered by Lynda are now under LinkedIn Learning. When it comes to SEO training, LinkedIn learning has a lot of courses, but one that is worth considering is “SEO Foundations.”.
Free courses are a good starting point for beginners to SEO. They can teach you the basics, but they are not enough if you want to become an SEO expert. Good SEO courses take a lot of time, money, and effort to create, and for this reason, they are not offered for free.
Skillshare Free SEO Course. Skillshare is another online learning platform that offers courses on various subjects. Some courses are available for Free while to access premium courses, you have to register for a paid plan (the first month is free).
That makes Yoast a good place to learn about SEO for blogs and other WordPress sites. Yoast SEO Academy is free to access most course materials. If you upgrade to the $89 per year Yoast Premium subscription, you get access to all courses and premium features of the Yoast SEO plugin.
Account required to access course content. If you use WordPress to run your blog or website, you likely know the Yoast SEO plugin, one of the platform’s most popular SEO plugins. That makes Yoast a good place to learn about SEO for blogs and other WordPress sites.
Why We Chose It: We picked Coursera’s Search Engine Optimization Specialization from UC Davis because it is a highly rated course that takes you from beginner to expert with an in-depth course that you can audit for free.
Course promotes Semrush software. Semrush is a major software provider for the SEO industry. If you work in SEO, you likely use Semrush or a competitor to track search positions for the keywords that matter most to your websites. You can learn how Semrush works and a whole lot more in the free Semrush Academy.
Moz is a well-known name in the SEO industry thanks to its SEO rank tracking platform and a plethora of search engine optimization resources, including a blog, videos, and other educational content. The Beginner’s Guide to SEO is a free course from Moz that stands out as a good choice for SEO newbies.
Why We Chose It: We like Semrush Academy because it offers many free courses on various SEO topics and is run by one of the top names in the SEO industry.