How to Create and Sell Profitable Online Courses: Step-by-Step Guide
Selling your online course is a process. While there is a degree of creativity required to produce compelling sales messaging, that too can be accomplished. But you must have a plan before you go to market. Design a funnel by identifying your ideal customer, building a sales page, identifying your traffic sources, and driving traffic to your ...
Why should you sell clothes online?
Tips To Create An Amazing Online Training Course On A Tight eLearning Budget
Before we get to the free tools, if you’re ready to create eLearning content for your team, there are a few basic steps any project will follow.
You’ll notice that, in those six steps, we identified a few key areas of development, namely:
For some, DIYing your own eLearning course won’t be worth the time or effort. Or, you may want an expert to jump on board to help you create a large-scale strategy or pick up certain development tasks. At EdgePoint Learning, we know that creating effective and remarkable eLearning programs takes work.
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From my experience, I recommend courses have no more than four modules/units.
Gathering resources is one of the keys to starting a successful business. By making yourself and your knowledge available as a resource in an easy to access form such as an online course, helps position you as the go-to for entrepreneurs.
Many business owners look at online courses created by their competition and think if they have more modules it will create more value and, in turn, more buyers. That’s not the approach that will get your students results in a timely manner -- and it’s the results that will grow your course into a profitable stream.
An easy way to make online courses more engaging is to stimulate the student visually. This means pictures and videos. The simplest method of using picture and videos in an online course would be constructing your online class more like a PowerPoint presentation:
One of the most important components of creating an online course is setting a learning goal for the course . However, there’s more to it. Every online course consists of various sections, and each individual section also needs to have a clear learning goal.
Which means you need to get your knowledge together.
The target audience is the group of people to whom you are writing your course.
It’s crucial that you decide on a specific course subject in the beginning phase of creating your online course. Be as specific as possible.
Contrary to popular belief, the process of creating online courses doesn’t require a large chunk of money. If you know what you are doing, you can develop profitable online courses at no cost whatsoever. Creating successful online courses is like building powerful magnets.
That being said, you don’t need to create all of the content for your online course before you start selling it. It’s always better to start off with a smaller batch of content, as this will allow you to take in feedback from your students and make improvements accordingly.
Keep the 10-minute rule in mind, that is, any chapter (containing text, presentation, or video) should take only about 10 minutes for learners to complete.
Create online courses without any software installation. Courses are adaptable to different devices including laptops, smartphones, and desktops to facilitate ‘anytime’ and ‘anywhere’ accessibility. You can create a course in multiple languages. Configure over 100+ settings to develop secure courses online and provide private or public accessibility.
The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject.
Therefore, fostering a community of learners around your course will greatly improve their experience, contributing to the overall success of your course. An active online community can help users share their learning process with a group of peers.
Having competition means that people find the topic relevant and helpful for them. It’s also a good idea to create content that can comfortably fit into an existing, tried-and-tested space. Once you have a clear target audience in mind, you are best equipped for later creating and marketing the course.
After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie, to Lightworks, and the Wix Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites.
Go in a logical order and try to make your ideas evolve naturally from one to the other , to ensure a smooth and frictionless learning process. Remember that teaching is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons.
Creating an online course requires a lot of hard work and effort on your part, so running a test before you begin will allow you to validate this online business idea as one that will pay itself off down the line.
Individual lessons for rent or purchase: Allow users to rent or purchase your online course on a video-by-video basis. When purchasing a video, users will enjoy unlimited streaming of the lesson they’ve purchased, so that they can go back and rewatch the content at all times.