how to create viral content online course on viral ideas

How do you make your content go viral?

1. How To Create Viral Content: Hi. Welcome to this course. My name is Austin Uliano. I'm a viral content expert. I've made viral content on every single platform from blawg articles to short form video contents to YouTube videos to you. Name it.

How are viral articles picked up by the Internet?

Apr 09, 2022 · So, what exactly does it take to make something go viral online? When you think about it, the question is a little difficult. On the other hand, average people are creating some of the coolest and most innovative media, and it just so happens to go viral quickly too. You may be asking yourself how

What is the first viral lesson of 2016?

Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, …

How many influencers do you need to go viral?

Viral Marketing and How to Craft Contagious Content. Learn how to make ideas stick. Jonah Berger. Jonah Berger. Cost. $49.00. Add to cart. About the Course Course Topics Part Of Program Faculty & Instructors.

Can you see lectures in audit mode?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit.

Is Penn a private university?

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate ...

What is viral content?

By definition, however, viral content is any content that gains popularity through social sharing. This can be anything from visual content, to video how-tos, to informational articles.

What is social currency?

It’s less about the trend itself, however, and more about the idea that a person’s social status is dependent on the information they have. Everybody wants to be the in-the-know friend who always has great recommendations. Because of this, the most valuable content is content which can be shared.

Why is social currency important?

You can use social currency to create quality and innovative content that excites your readers, or even to become a trendsetter in your industry.

Why is storytelling important in marketing?

Information is absorbed best when it’s incorporated into a story because stories can actually change how we think and feel — it’s science. Coming up with great branded content ideas that tell a story is the best way to deliver a message.

What is a trigger in marketing?

A trigger is a word, phrase or image associated with a message. Ultimately, anything that reminds your audience of your product or brand is a trigger. Having great, consistent branding will create positive triggers that are easy to remember for readers. This is why it’s so important to choose the right partnerships when creating sponsored content. Making sure the content creators you work with have positive triggers that align with your own values translates to more shareable, contagious content because the readers will remember it!

What does Berger say about public events?

Berger uses the phrase “built to show, built to grow” to describe the public element in his six STEPPS. Keep this mantra in mind when creating content. Public events and news (think announcements or current events) generally fare better than promotional content, but a public element can be applied to more informational pieces, too! Ask yourself: is there anything that would stop your reader from sharing this article? Sensitive topics, polarizing opinion pieces, NSFW content and unrelated information are all things which can turn your readers off from sharing. Always create content that your audience can proudly share.

Who is Jonah Berger?

This is exactly what we found in the work of Jonah Berger, marketing professor at the University of Pennsylvania and an expert on social influence. He did the hard work for us and analyzed thousands of pieces of viral content to understand what compels people to share it.

What to do when an article goes viral?

Once your article goes viral, be sure to leverage the influx of traffic. In fact, there’s another major set of strategies to implement in the event a piece of content does go viral. It’s the subject of Part Two of this blog: Steps to Take After Your Content Goes Viral.

How many places can you share a topic?

Begin with this simple rule: Before you even choose a topic, determine at least five places you can share the content. Then, make sure those five places have a lot of potential readers.

How to share a blog post?

Here’s a checklist of legwork to do after your content is published: 1 Share with related groups, 2 Share with related pages, 3 Tag related pages, 4 Tag anyone who was interviewed, 5 Send article to publications that may be interested in sharing — actually ask them to share, and 6 Respond to all comments.

Do you have to be afraid to be funny?

Yes, my friends, emotions are crucial in our sphere. Don’ t be afraid to look funny for your audience or make them feel sorry for you. Of course, you should not overdo and use this approach when it is appropriate. If the user feels such emotions, they may want to share them with everybody else.

Is it rare to be the first to create viral content in the chosen niche?

Congratulations, if you are going to be the first to create viral content in the chosen niche, it is not rare nowadays. If you are not, you can still stay satisfied, because you can learn and get inspired by the successes and failures of your opponents.

Course At Glance

Subject: Viral Marketing#N#Institution: University of Pennsylvania and Coursera#N#Languages: English#N#Price: Free#N#Certificate Available: Yes#N#Session: Self-paced

About This Course

Ever wondered why some things become popular, and others don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and help you apply these ideas to be more effective at marketing your ideas, brands, or products.

Learning Outcomes

By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

How effective is the "it's not what you think" tag?

The positioning of the first one, with the “it’s not what you think” tag is very effective, and challenges perceived wisdom.

Is it easy to go viral?

Going viral is a difficult thing to engineer in content marketing. It’s not always clear what will ignite a post to make it go viral. Evidence suggests it is not simple about the content but about amplification. In our research, sharing by just five influencers can be enough to ignite content. Paid amplification can also help kick start things if you have a potential viral post.