how to create email course

by Joesph Keebler 5 min read

The anatomy of an email course
  1. Step 1: Decide what to teach. Before you create anything, figure out what to teach first. ...
  2. Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ...
  3. Step 3: Create content for your email course. ...
  4. Step 4: Automate your workflow. ...
  5. Step 5: Make the sale.

How to start an email professionally?

Step 1- Create a sequence Select Sequences from the top navigation menu Click the Create Sequence button Name your sequence and click the blue button Paste your course content into the sequence builder Click +Add Email to create more emails for each lesson as you go You... Click +Add Email to create ...

How do you write a professional email?

Jun 13, 2020 · How to Create an Email Course. Step 1 – Create an Opt-In Form or a Landing Page. You can’t mix up your course students with your general newsletter subscribers. Hence, it is really ... Step 2 – Create an Email Sequence. Step 3 – Setup Automation.

How to write an email correctly?

Jun 18, 2021 · How to create an email course 1. Write your lessons Once you’ve figured out the structure of your email course, you’re ready to start writing the lessons themselves. The exact process for this will vary based on the structure and goals of your course, but there are some best practices to keep in mind as you work: Stick to the essentials.

How to write a professional email?

Apr 02, 2018 · How to actually create an email course The first thing you need to do is determine the subject matter of the course. Broadly, this should be self-evident. If you’re a content marketing consultant, you don’t want to create a course on woodworking. However, when you try to figure out the specifics of your course, things are not so obvious.

Should I create an email course?

By creating an email course that helps your specific target audience solve a specific problem just as they are searching for a solution, you are delivering the right message, to the right person, at the right time. This is why email courses are so effective.Jan 15, 2020

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•Jun 16, 2016

Do email courses work?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How can I create a course for free?

Here's how to create an online course for free in 10 steps:Choose Your Course Topic.Identify the Target Audience.Gather and Structure Your Knowledge.Create an Online Course Outline.Choose Your Online Course Software or Platform.Create the Course Content.Make Sure Your Content is Engaging.More items...•May 14, 2021

How do I collect email Thinkific?

There are a few ways you can collect email addresses on your Thinkific site:Lead Capture Section.Course Sign Ups.Third-Party Apps.Create an Embed Form with Your Email Marketing Platform.Add a Pop-Up Form with Your Email Marketing Platform.More items...

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter (in 2019! Get ...YouTubeStart of suggested clipEnd of suggested clipYou'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm nowMoreYou'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

How long should a Mini online course be?

When we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool. And they might be repurposed content or a unit from a larger online course.

How do I create a PDF course?

How to create an online course PDF checklistOpen up your free (or paid) Canva account.Type “checklist” in the search bar.Select your favourite layout.Adjust colours to your brand colours.Adjust fonts to your brand fonts.Insert your content.Click download as PDF.Upload PDF to your online school.

How do I create an online course?

How to Create Online Training Courses in 5 Incredibly Easy StepsStep 1: Define Your Online Training Goals and Learner Persona. ... Step 2: Create an Outline for Your Online Training. ... Step 3: Build the Content for the Online Training Courses. ... Step 4: Engage Your Learners. ... Step 5: Measure Meaningful Engagement Metrics.

How do I create a course content?

Four Steps to Create Course Content that FlowsConsider your goals in teaching this course. Decide what you would like your students to accomplish from taking this course. ... Develop topics and subtopics, then narrow down further. ... Structure the course with what you have finalized. ... Plan your content types.Jul 5, 2019

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

What to consider when planning an email course?

One of the most important things to consider as you plan your email course is length. Specifically, you want to achieve the student goal in the smallest number of emails possible. This is both to save time during the course creation process and to make sure you’re not overwhelming people.

Why do you need an email course?

If you sell video courses or coaching programs, an email course is a great way to give potential customers an idea of how you teach. This can help them decide whether or not they’ll invest in one of your paid programs.

What to think about when building a lesson plan?

The other thing you want to think about when building your lesson plan is the structure of each lesson. For example, if we’re looking at the MailPoet emails, there’s a clear, consistent structure:

Who can create an email course

This one is easy–anybody, or just about anybody. Because the benefits of an email course are so wide-ranging, most people can find a reason to create one. But let’s go over some potential personas which might find creating email courses to be beneficial.

How to actually create an email course

The first thing you need to do is determine the subject matter of the course. Broadly, this should be self-evident. If you’re a content marketing consultant, you don’t want to create a course on woodworking.#N#However, when you try to figure out the specifics of your course, things are not so obvious.

Where is the content coming from?

Guess what? It’s coming from you. But that doesn’t mean that you need to write everything from scratch just for this course. Chances are you’ve already created some content on the subject of your course. Reuse that.#N#Take from your existing content and reorganize it into an email course.

How to structure your email course

When structuring your course, you’ll have two primary considerations—How long should the course be (as in, how many emails will it consist of) and how long should I wait between sends.

1. Identify a particular problem your ideal customer wants to solve

The key to creating an email course that is profitable for your business is first to identify a specific problem that your product or service helps your customers solve. With a specific problem identified, you can then hone in on a course topic that ties directly to that problem.

2. Outline the steps that will help them solve that problem

Now that you’ve chosen a specific topic that appeals to your ideal customer, it’s time to outline training you are going to provide in your email course.

3. Create an email course to teach those steps

As you create your email course, there are a few critical decisions you’ll need to make.

4. Create a post-click landing page to showcase your email course

Once you’ve set up the autoresponder series for your email course, the next step is to create a post-click landing page to showcase your course and collect the email addresses of students.

5. Promote your email course & evaluate the results

Once you’ve identified a specific problem your target audience is facing, created an email course that helps them solve that problem, and invited them to purchase your product or service; it’s time to start promoting your course.

What is email challenge?

An email challenge is similar to a course in that you’ll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

How to encourage sign ups?

To encourage sign ups, you want to make sure your copy (the actual words describing your course/challenge) is clear and compelling. Be sure the design fits your brand, and it’s easy for anyone to fill it out and submit . This means you should limit your form to just a few fields, like name and email.

Why are online courses so effective?

Online educational courses are effective because they deliver valuable instructional content that people need to learn and grow. With an email course, you don’t need to pay for extra software or find a new service to learn. You’ll simply deliver your lessons by email. 💌.

What is social proof?

Social proof. Another valuable tool when promoting a sale is social proof, or the use of customer testimonials, stories, quotes, or social media posts to promote the value and credibility of your products. It’s more assuring for your future customers to hear about successes from actual people like them.

Can you use an email course as a lead magnet?

Email courses can be lead magnets. If your email course is free, you can use it as a lead magnet a.k.a. an incentive to invite lots of people to join your email newsletter list. Just let them know that by signing up for the course, they’re granting you permission to send them newsletters later.

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