how to create and charge for your course

by Jaunita Hessel 10 min read

If you would like to charge for your course, there are 2 required steps before you can set your price: Step 1: Become a Premium Instructor We require that you become a Premium Instructor by submitting an application for approval.

How to choose a price for your online course:
  1. Do not price your course based on its length. ...
  2. Take a look at your competition. ...
  3. Quantify the value of the outcome your students can achieve. ...
  4. Test different price points. ...
  5. Consider your credibility/authority in your market. ...
  6. Consider the cost of your customer's alternatives.
Aug 23, 2021

Full Answer

How much does it cost to create a course?

Nov 10, 2021 · For the premium course, you can charge your customers more and consider using payment plans where you can either pay once or pay for up to six months or yearly. You can go premium when you offer exclusive content or more extended course offering more features or an advantaged course e.g. towards winning certification in the medical field etc.

How do you price your online courses?

Mar 09, 2021 · The final way you will spend money on your course is to advertise. Advertising is one of the best ways to start driving traffic to your course and making sales. To get started with advertising you’re looking at around $10 a day or $300 a month. There are several ad platforms out there but here are a few that I recommend looking into.

How do I charge for access to my course?

Jun 12, 2020 · Figure 1 is your resentment price – this is the lowest figure you would want to charge for a workshop. Anything less than this price and you would feel undervalued. Figure 2 is your ideal price,...

Why should I charge a subscription fee for my online course?

Feb 04, 2022 · Your members will also have an incentive to complete the predefined number of payments and your community of users still has a chance to grow and become a selling point of your course. Furthermore, even once the initial subscription fee paying period is over, it doesn’t mean your opportunity to make money is over.

How much should I charge to develop a course?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

How do I create an online course and get paid?

How to Create an Online CourseChoose a Course Topic. Make a list of things you know about. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•May 28, 2019

What is the average price for online courses?

Price of an Online Degree Nearly every institution will have program-specific fees and tuition rates. Among 170 public ranked colleges, the average cost credit hour for online college is $316 for the 2019-20 academic year. Among 168 private ranked colleges, the average price per online credit hour is $488.Aug 12, 2021

How much should I charge for an online workshop?

One way to calculate your time and workshop cost is by dividing your hourly rate by how many people you want in your workshop. If you want 10 people for a one hour workshop and you charge $250/hour, then you can charge $25/person + travel expenses and materials (this will make the price jump up to $30-$40/person).Aug 7, 2020

How do I get paid courses for free?

Online learning platforms such as Udemy provide many free courses as well to help students and professionals. You can also get paid courses for free with Udemy Coupons. Free online courses are available for all categories such as photography, web development, programming, personal development, and more.

Which course is best for earning money?

Related StoriesEthical Hacking Course. While hacking is a word that most of people would like to stay away from, Ethical Hacking might be something that interests you. ... SEO Course. ... PPC Course. ... Graphic Designing Courses. ... Web Designing Courses. ... Voice Modulation Course. ... Animation Courses. ... Content Writing Courses.More items...•Mar 28, 2019

How do I create an online course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•Jun 23, 2021

How long should my online course be?

The Optimal Online Course Length Most experts confirm that a good length for a web-based course is somewhere between 15-30 minutes. This traditional opinion builds on psychological research, specific content patterns and, more often than not, gut feeling.7 days ago

How much should I charge for a 1 hour webinar?

This works out to approximately $1.25 per minute. So, at the high end, a one hour Webinar would run around $75, on average, for an individual registration.Aug 16, 2021

How do you price a training program?

The method goes something like this: you estimate the number of hours it will take you to complete, then you multiply this with your hourly rate. Don't start here. Using your hourly rate will often lead you to price your course too low. Using your hourly (or daily) rate focuses on the fee rather than the value.Jun 6, 2017

How much do Zoom classes cost?

ZOOM – Cost: Starts at $15/ month | zoom.us You can easily create live classes and share the link with your students. The basic $15 a month account can handle up to 100 students at a time.

How much should I charge for a webinar?

The Cost of a Webinar Differs Greatly, but Almost Everyone Is Paying. Finally, it's become clear that you need to invest money into your webinar. At the very least, it should cost $100 to produce a webinar. However, the average swings from $100 all the way up to $3,000.Jun 2, 2017

What does it mean when you give away an online course?

When you give your online course away, it’s like you’re telling your audience that it’s not worth their time or that there’s no value to it – and that’s just not true.

What is a pre-course bonus?

It’s basically a handy tool to keep everything about your course in place. You can even send them as a pre-course bonus if you think your audience needs some prepping to be fully prepared for the course or after the course is over for follow-up work.

Why do we need a workbook?

It’s basically a handy tool to keep everything about your course in place.

What to do if you aren't an expert?

If you aren’t the expert, bring in someone who is! Hearing from industry professionals is always a major bonus for your audience. Not only are they getting valuable content from you, but they’re also hearing advice and real-life experience from people they admire.

What does it mean to set price point at baseline?

If you set your price point at the baseline according to Teachable, you will have a much wider audience. Making it affordable to the majority means more people can take your course and if you’re solely in this for the good of the people and don’t need the income, then this area on the spectrum might be for you.

Who is Dani Stewart?

Dani Stewart. As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community.

What does it mean when you have a skill down pat?

When you have the course’s skill down-pat, that means more freedom and more peace of mind. When it all comes down to it, your audience is looking for transformation – that one thing that will help them get out of their current situation and into the life they dream of.

2. How Much is This Transformation Worth?

This is much easier to price your online course if your transformation involves helping your students make more money.

4. How Much Do You Want to Make From Your Course?

This won’t be the be-all-end-all for pricing your course, but it does help put things in perspective.

5. How Much Do You Need to Charge for Your Online Course to Make A Profit?

Keep in mind that once you’ve created your course, you’ll still need to spend time marketing it, doing customer service, creating updates, etc.

7. Choose a Pricing Structure For Your Online Course

Once you’ve decided how much you’re going to charge, you have one final step: to choose your pricing structure.

What does competition mean in a course?

Having competition means that people find the topic relevant and helpful for them. It’s also a good idea to create content that can comfortably fit into an existing, tried-and-tested space. Once you have a clear target audience in mind, you are best equipped for later creating and marketing the course.

What should the topic of an online course be?

The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject.

What to do after a video is filmed?

After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie, to Lightworks, and the Wix Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites.

What is a paid plan?

Paid Plans act as a pay-wall, allowing users to access the content only after they pay and log into the members area within your site. One-on-one real-time lessons: In addition to the course, you may teach live lessons to students in a personalized 1:1 setting.

How to teach a lesson?

Go in a logical order and try to make your ideas evolve naturally from one to the other , to ensure a smooth and frictionless learning process. Remember that teaching is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons.

Why is online education important?

Therefore, fostering a community of learners around your course will greatly improve their experience, contributing to the overall success of your course. An active online community can help users share their learning process with a group of peers.

Do you need to run a test before starting an online course?

Creating an online course requires a lot of hard work and effort on your part, so running a test before you begin will allow you to validate this online business idea as one that will pay itself off down the line.

Why is an online training course worth more than you give it credit for?

That is because an online training course is the amalgam of your work and life experiences, years of learning and education.

What is online course?

Online courses offer valuable knowledge not found anywhere else. Your years of experience in a multimedia format for them to learn. Learners, students, and clients pay to get access to something they value.

Why is it important to have a deadline before a price increase?

A deadline before a price increase is also helpful to push potential customers to buy earlier, especially if they are price-sensitive. Discounts should be a last resort for difficult customers but may also backfire and under-value your course. However, avoid massive discounts and long term discount periods.

Why is it important to have a higher price?

A higher price will allow you more flexibility when giving our discounted courses with coupons, attract a better clientele and fewer communication hassles and attracting a higher class of clients that can afford more expensive products and can expand your business.

What is LearnWorlds platform?

When using LearnWorlds as your platform of choice, you will be giving them access in the most high-end educational platform and the added value of joining a community of similar learners where they can network, engage and communicate. It is not just an educational experience, it is a life experience worth valuing high.

How much is the elearning market worth?

The elearning market was worth $107 billion in 2015, $190 billion in 2018 and is expected to exceed $300 Billion by 2025 (E-Learning Market Size By Technology)! Investing in education and lifelong learning is an emerging trend among both old…. How to Sell Online Courses: The Ultimate Guide for 2021.

Do Harvard and Yale charge the same tuition?

Harvard, Oxford and Yale do not ask the same tuition as a community college. Pricing is part of their strategy to maintain their image as high quality destinations and using that money to further invest in the quality of education offered.

How much does it cost to create an online course?

Creating an online course can run between $200 at the very minimum to $5500 or more a year depending on the method you choose to create and market it. These cost account for the hosting platform, screen capture software, email service provider, domain names, to advertising cost. However, the cost all depends on the hosting you use, ...

How to create an opt-in offer?

The final way to create an opt-in offer is to do a webinar. A webinar is a great way to teach your audience something to live and sell them your product in the end. Doing a webinar is the only time the 5-minute rule doesn’t apply.

Can I host a course on WordPress?

Your first option is to host your course on WordPress. A lot of people like this option because it gives you the most control over your content to the hosting you decide to use. With other platforms, you are stuck with the options they provide. On top of that with WordPress, it allows you to customize your design.

Is Keynote available on all Apple computers?

Finally, if you’re an Apple fan then Keynote may be the option for you. Keynote will do everything you want and more and best of all it comes standard on all Apple computers.

What is the biggest challenge for freelance trainers?

Pricing is a big challenge for many freelance trainers. One of the biggest difficulties is being confident about what to charge and not taking it personally if and when someone says that you’re charging too much.

Can't afford workshop?

Some people are struggling for money but others aren’t. If someone can’t afford your workshop right now, then it just means they don’t have the budget.

Can you have a framework in place?

Instead, you can have a framework in place that just needs tweaking for the client before you run it. If you already have a good sense of this framework when someone enquires, it’s easier to provide a quote instead of pricing something that doesn’t exist yet.

What software does Joe use?

Joe uses WordPress to create websites of all types and loves sharing his experiences of using this software with other users. If you need a steady stream of great content for your website, or you want the latest WordPress news and reviews check out his writing services and WordPress blog.

Can you charge a recurring fee for access to your online course?

Charging a recurring subscription fee for access to your online content isn’t the only way to price your product. However, it’s a popular option that has many benefits. In this article, we’ll show you how to automatically charge a recurring fee for access to your online course and give you some practical advice to help your project be a success.

How to promote an ecourse?

Promoting their ecourse is where many edupreneurs fail to capitalize, but it’s a necessary step to a successful ecourse. Start by speaking to people you know. Post on your social media or blog, tell contacts in your field, and make sure all your online profiles and bios point toward your ecourse.

What is an ecourse?

An ecourse is any online learning course designed to teach a skill outside of a traditional classroom environment. Ecourses can be affiliated with colleges and universities as part of a broader learning curriculum, or offered and administered by corporations, e-learning organizations, or individuals. The subject matter of ecourses can vary wildly, ...

Where are ecourses hosted?

Many ecourses are hosted on educational platforms such as Thinkific and LearnWorlds. These platforms take the technicality out of hosting ecourses, collecting payments, and managing memberships. Some also have a large base of registered learners who are already looking for ecourses and are in a position to buy.

Why is it important to find the right subject for your course?

Finding the right subject for your course. Your subject matter is the most important factor, because you have to know something well enough to teach it. The good news is ecourses can be on any subject you can imagine. If you know enough about it to teach, someone else will want to learn.

How to jumpstart marketing?

One of the most powerful ways to jumpstart your marketing – especially if you have not started early to build an audience – is to find people and businesses that are already reaching your prospective audience and write a guest post for their blog, be a guest on their podcast, or appear in a Webinar they host.

Do you have to be taught in the same way on an ecourse?

Once you’ve decided on an ecourse subject, you need to choose a learning model. Although all ecourses are hosted online, they don’t have to be taught in the same way. You can record videos or screencasts, film presentations and live classes, deliver audio or written lessons, tech by drip email, and more.

Is it a good time to capitalize ecourses?

Ecourses are big business, and their popularity is only predicted to grow. Of course, like any major trend, the best time to capitalize is early. It’s less and less early every day, but by following the guidance here you can identify, create, and market your own ecourse and join the learning revolution now. See also:

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