how to create an email mini course

How do you make a mini course?

Ok – so how do I create a mini-course?Step 1: Define the outcome for the subscriber. ... Step 2: Identify small actions to get them there. ... Step 3: Outline where they go from here. ... Step 4: Figure out the best delivery method. ... Step 5: Create your content! ... Step 6: Set your mini-course up for delivery.More items...

What is an email course?

What is an email course? An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.Jan 15, 2020

How do I create a simple online course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•Jun 23, 2021

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter (in 2019! Get ...YouTubeStart of suggested clipEnd of suggested clipYou'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm nowMoreYou'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

How do I start an email course?

15-DAY COURSE LAUNCH EMAIL SEQUENCEEmail 1: Make the announcement about your upcoming course.Email 2: Introduce yourself, your school, and the upcoming course.Email 3: Write about interesting statistics on your course subject.Email 4: Inform your audience that your course is ready.More items...•Jul 1, 2021

How long should a Mini online course be?

When we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool.

How do I create a PDF course?

Go to Manage Learning Content.Select Courses.Click on a specific course in the Course Overview.You will now be in the Course Curriculum area of the Course Builder.On the left-hand side, click Add Lesson.Select PDF.Name the Lesson Title as desired.More items...

How do you structure an online course?

How to structure an online course?Develop a solid structure. ... Create a concept map of content. ... Group content into modules. ... Decide the nature of the course.Form a complete course outline. ... Create course learning outcomes. ... Plan the weekly schedule for learners. ... Conclusion.Jul 3, 2021

How do you create an effective online course?

5 Tips for Designing Effective Online Courses in 2022Know Your Audience. ... Create Well-Organized Courses / Micro-Learning. ... Make Your Lessons Interactive. ... Incorporate Synchronous and Asynchronous e-Learning Styles. ... Make Content Accessible.

How do I use email templates in ConvertKit?

To create a custom email template in ConvertKit, click your profile in the top-right corner of the app and then press “Email.” Then in the account settings page, click the “Email Templates” option in the top menu. In the email templates page, click the “New Email Template” button.Apr 24, 2020

How do you make fancy emails?

40 examples of beautiful email design to inspire your own newsletter. ... Experiment with color gradients. ... Have fun with animation. ... Separate information with color blocking. ... Keep it simple. ... Let your content shine. ... Develop a strong color palette. ... Make it pop with color.More items...

How do I set up ConvertKit?

How to Setup ConvertKitSTEP ONE: CREATE A FORM. A "form" is the actual thing displayed across your site that will prompt readers to subscribe - and then filter them over to your ConvertKit list. ... STEP TWO: CREATE A SEQUENCE. ... STEP THREE: CONNECT YOUR FORM TO YOUR SEQUENCE. ... STEP FOUR: DISPLAY YOUR FORM THROUGHOUT YOUR SITE.May 12, 2017

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How to make money with email courses?

Collect email addresses. You’ve heard us say it before, but your email list is the backbone of your business. You launch your course and make money by emailing your list about your course . The larger your list, the larger the number of potential buyers.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What advice does Brennan Dunn give to email digesting?

Brennan Dunn gives truly powerful advice when he talks about email digestion time. When you space out your course, consider how long it may take someone to complete the tasks. If it isn’t a one day thing, opt for a longer course over a shorter one. Don’t forget to look at the course as an extended sales pitch.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

How to teach a full course?

Step 1: Decide what to teach. Before you create anything, figure out what to teach first. Naturally, you want to pick a topic that is valuable, shows off your teaching abilities, and also generates demand for your full course. Let’s say your full course is entitled, “Planning a Trip to Italy.”.

How to create a mini course?

Choose a course topic. For those who have content already: A blogger, a YouTuber, a podcaster, an Instagrammer, etc. may have all the content needed to create a mini course and already have an audience. In this case, take a look at analytics to understand which topics may be good for a mini course.

What is a mini course?

1. To build an online audience. For creators whose biggest concern is finding and growing an online audience, a mini course is an incredible tool for doing so, especially if offered for free and used as a lead magnet, or offered to students who pre-pay for the full course.

What are some good marketing tools for a business?

Social media accounts : Although maybe not as powerful a marketing tool as an email list, social media accounts can be great ways to leverage a business. Consider Instagram Twitter, Pinterest, and even TikTok to market your course . Quora can also be an effective tool depending on the creator and audience.

Who is the creator of Teachable?

Teachable spoke to course creator, photographer, and video editor Stefanie Dworkin —who struggled with these exact worries above and decided the best first step to deal with these roadblocks was to create a mini course. “I am a filmmaker, photographer, and educator, and run a small production and education business,” says Stefanie.

Who is Deborah Niemann?

One creator at Teachable, Deborah Niemann, published a mini course on copper deficiency in goats to support her brand The Thrifty Homesteader, which encompasses everything from saving seeds to making eco-friendly, handmade skincare, and household products.

Is Stefanie's list too large for a mini course?

Although Stefanie’s list is thorough, it’s still far too large for a mini course. The next step for any creator after making their list is to shrink that list even smaller. Here’s an example of a few mini courses Stefanie might teach based on her list: Editing Video on the iPhone with iMovie.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an eCommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.

What is an email course?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

How long is a course email?

A common email course length is 5-7 days with one email (containing up to 1,000 words) sent per day. If through experimentation you discover that a different course length is more efficient for your specific target audience, then go with that.

Why is email course good?

This is good news because an email course that teaches a specific topic to a specific target audience is the ultimate qualifier.

Why is buffer not having a social media strategy?

For Buffer, not having a social media strategy is a problem to which their audience needs a solution. Knowing this, they created a free email course to teach their audience how to create a social media marketing strategy. Anyone who takes their course is more likely to use and achieve success with Buffer’s product.

What is buffer social media?

Buffer is one example that sells a monthly subscription to their social media management tool. Their ideal customers are marketers and organizations that want an easy way to schedule their posts, track the performance of their content, and manage all their social media accounts from one place.

Why do you need to email courses?

Email courses are an excellent opportunity to include a call to action. If you launch classes, are an affiliate marketer or have anything to sell, then email courses are a great way to get the word out. You’re also helping people at the same time, so it’s a win/win!

What is the best part of a 7 day email course?

The best part about the 7-day email course is that you can generate massive good karma and authority by gifting them to your prospects. Your students will appreciate the content that you give to them, as long as the content rocks.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

Can I advertise on Facebook?

We’ve discussed it before: You should definitely use Facebook to advertise. Yes, it’s a free email course, but you’re getting permission to market to a highly targeted and receptive group, so that’s gotta be worth something.