Follow these steps to create an effective online course sales page:
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Just be yourself, show your personality, and put on your sales (wo)man hat. Designing a sales page is all about arranging elements in a way that convinces your reader to click the sign-up button and start your course. You need to make it easy for them to learn about the course and understand why they should buy it.
All high converting sales pages have certain elements in common and even if you’re a new blogger with a new product, you can have them on your sales page from day one. 1. Pick the perfect headline 2. Showcase testimonials 3. Have a clear call-to-action 4. Use videos, diagrams or charts 5. Show what you get 6. Write copy that speaks to the buyer 1.
And with a drag-and-drop editor to add your touch and style to your sales page, you’ll have a highly optimized page within minutes. Templates are designed in sets, so you can create a consistently designed sales funnel.
One of the last things to do before you launch is to create your sales page. The sales page is what will help you convert visitors to buyers. If you include core elements like testimonials for social proof, a compelling headline to hook your readers, and copy that highlights the pain points of your buyers, you’ll have a winning sales page.
What to Include on your Online Course Sales PageA compelling headline (to capture attention)An opening story (to introduce the problem)Bullet-points (to highlight benefits of the solution)The solution/offer (introduce your course)Bonuses (to increase perceived value)Testimonials (for social proof)More items...•
How to Write a Sales Page That Actually ConvertsUnderstand Your Audience.Create a Value Proposition.Get the Price Right.Determine the Right Length.Nail the Headline and Subheadings.Describe Your Product.Show the Benefit of the Benefit.Get the Language Right.More items...•
It's where a visitor turns into a buyer. Every word and image on your sales page needs to point to that goal because this is the stage at the reader's journey where they'll decide whether or not they want to take your online course. Your sales page can make or break the success of your online course.
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What is a Sales Page? A sales page is a page on your website that has one goal: Convince people to buy. That's it. It needs to provide an offer so compelling that your target audience can't say “no.” The best sales pages convert because visitors feel like they have to act.
Create a Sales Page Using Kajabi Create your first sales page using Kajabi. With our landing page creator, it's easy to select a template you love, fill in the web page with text and video, and craft a CTA button that will convert your prospects.
When it comes to a long-form sales page, the average word count is 5000 words. Typically, for my clients, I'll write a long-form sales page that varies from anywhere between 2500–5000 words – still, it's a lot of words.
Sales pages give you the opportunity to pitch your products the right way in front of your visitors. With a long-form sales page, you have the chance to perfectly explain your offer, and with the right mix of graphics and copy, you can win more customers from your sales pages.
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In short, a sales page is a landing page but different from a homepage. A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.
How to Create a Landing Page Without a WebsiteDefine the Purpose and Goal of Your Landing Page. Once you've chosen your preferred landing page builder, decide what you want this landing page to accomplish. ... Customize to Match Your Audience, Brand, and Offer. ... Optimize for Conversions. ... Say Thank You. ... Launch Your Landing Page.
8 Tips for Writing Great Landing Page Copy1) Use customer testimonials.2) Emphasize the benefits, not the product/service.3) Spend time writing a killer headline.4) Keep your writing simple.5) Write like a human.6) Use numbers and get specific.7) Ask for readers to take action.8) A/B test your copy.