Start with an Outline Create an outline of your email course. You probably won’t be able to cover every aspect of your topic on your email course, so stick with the most important subtopics and then build your course around them. Make It Short I highly recommend keeping your email course short and punchy.
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If you already have a blog, creating your email course just got a little easier. You can actually reuse your old blog posts to create your email course. Just find specific blog posts that have done well and pull them together to create a course. It’s very similar to creating an eBook in this aspect. This process can even help you decide what topic to focus on for your email course.
· How do I create a free email course? Creating a free email course is really easy. Just to recap, here are the steps: 1. Create an Opt-In Form 2. Embed Opt-in form to your website 3. Create Email Sequence 4. Setup Email Automation. How long is an email mini course? You can have a freedom of creating email courses as long as you want.
An email course is simply a series of emails sent out over a period of time that teach on a specific topic. Each email contains one lesson and all those emails/lessons together create your course. It’s basically a stripped down online course without all the shiny bells and whistles of online course creating platforms. It’s still a channel to teach on your topic and grow your audience, and it’s actually much easier to create and send out the door.
Because email courses are a minimum viable product, they are the best way to test new content. If you’re not spending your time or your budget on those high-quality assets and features, that means you’re not losing too much if your email course doesn’t do as well as you had hoped it would.
You can actually reuse your old blog posts to create your email course. Just find specific blog posts that have done well and pull them together to create a course. It’s very similar to creating an eBook in this aspect. This process can even help you decide what topic to focus on for your email course.
While creating content for your email course is similar to creating content for an online course, there are some major differences. But before you start writing, there are a few questions you should ask yourself:
You can set up your course sales page to start enrolling students before you even write your first lesson. But you can’t put it off for too long. There will come a time when you have to sit down and create that valuable content.
Since your email course is released gradually, that means you don’t have to have all your emails written and ready to go before you offer it to your audience.
Rather than putting all your lessons out at the same time, email courses allow you to drip each lesson out over a period of time. This gives your students more time to digest each lesson at their own pace.
Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.
You don’t have any limitation on the number of emails. But Ideally, an email course can be 7-10 emails longer.
Create a hook at the end of each email (something your students would wait for).
Whenever they come and sign-up for your email-course, everything will be taken care automatically.
You can’t mix up your course students with your general newsletter subscribers. Hence, it is really important to have multiple forms placed at multiple places on your website.
While creating my classes on Skillshare, it takes me a whole day to create one video lesson. Even if it’s just a screen recording video.
However, creating courses are time taking and require a lot of effort. But Hey!
An easy way to make online courses more engaging is to stimulate the student visually. This means pictures and videos. The simplest method of using picture and videos in an online course would be constructing your online class more like a PowerPoint presentation:
One of the most important components of creating an online course is setting a learning goal for the course . However, there’s more to it. Every online course consists of various sections, and each individual section also needs to have a clear learning goal.
Talk through each “slide” with a good microphone and solid articulation
Creating an outline for your online course will not happen in one day - be consistent!
Which means you need to get your knowledge together.
The target audience is the group of people to whom you are writing your course.
Now, I’m saying “ideally”, because being an expert on the topic is not always necessary. There are plenty of massively successful online courses out there that were created by course instructors with novice-level knowledge at best. I would never advise creating online training programs on subjects you know very little about. However, credibility and authority are something that can be developed – work on that.
Now is the time to develop the curriculum for your online course. On a piece of paper, write down a list of the different lessons you plan on teaching online. Within each lesson, break it down to the main topics you want to cover. Go in a logical order and try to make your ideas evolve naturally from one to the other , to ensure a smooth and frictionless learning process.
The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject.
If you already have professional experience with your course topic, it’s likely that you’ve put together content about it in the past. Have you ever written a blog post or created a webinar about the subject? Maybe you host a podcast or run a YouTube channel for your business in which you’ve discussed similar themes? If so, go back to these materials. Repurposing existing content into your online course will help get you started and save a lot of valuable time.
In order to test your idea, use a landing page builder to create a page for your upcoming online course. Although you haven’t created the course just yet, you already know what it’s going to be about. Include a concise description of the course explaining what people can expect to learn and add eye-catching imagery to further reflect the concept. Check out these fully customizable landing page templates to use as a starting point.
Creating an online course requires a lot of hard work and effort on your part, so running a test before you begin will allow you to validate this online business idea as one that will pay itself off down the line.
Having competition means that people find the topic relevant and helpful for them. It’s also a good idea to create content that can comfortably fit into an existing, tried-and-tested space.
Ask a group of friends, as well as your existing audience, what they think of the subject you had in mind. Test it out by sharing polls or online forms for your audience to fill out. You can make a short tutorial first, and monitor its performance. Then, follow up on the tutorial on social media or via email marketing campaigns, asking your audience if this type of material is something they’re interested in seeing more of.
I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.
At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.
AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.
If you’re providing valuable content that needs to be communicated to your recipients, they want to receive it often. In fact, 61% of consumers enjoy receiving promotional emails weekly, 28% want to receive them even more frequently. OK, but you’re not providing weekly promotional emails.
After all, your email course doesn’t just have to fight your competitors -- it has to fight every other email in your customers’ (or subscribers’) inboxes. Anything you can do to stand out in a good way, you need to, including interactive homework.
Have you ever wanted to create your very own online course (s) but didn't know where to start? Ever wondered how to publish your own online courses on online learning websites like Udemy and more? Have you ever wanted to learn how to do so in a simple and direct manner without breaking the bank? Well now you can, with my Online Course Creation: How to Create Your Own Online Course course! In this course, you will learn the basics of creating your own online course starting with the fundamentals: from planning it all out to filming it, editing it, and preparing it to be uploaded and published onto the Internet.
I am an experienced tutor who has taught more than 50,000 students over the past seven years of all ages and levels in a variety of subjects with great success. I teach students in subjects such as all levels of Spanish, graphic and web design, video editing, and much more.
This comes with a big caveat, though: the email subscribers you get from contests are likely to be less engaged and valuable than those you get from other means, simply because they’re more likely to have signed up for whatever you were giving away (rather than because they wanted to hear from you).
The only thing you really need to build a list is a signup form.
But, before we jump in, it’s important to understand that successful course sales don’t happen in a single email.
Most marketing trends come and go with the seasons -- all except one. Email marketing is the most reliable marketing channel to create your digital tribe and build your business, but the key word there is ‘build’. In this chapter, we’ll talk about the benefits of email marketing, as well as the pivotal steps required for growing your email list and nurturing your leads.
No matter what topic your online course is about, there are probably more than a couple of social media groups that would care about it .
To help you create a winning email sequence, there are a few steps you need to take into account…. 1. Name the sequence. Naming the sequence can give you the pointers you need to create your sequence. In a way, it sets up the context and prepares the ground for it, it keeps you focused and driven to your goal.
In phase 1, you can send out informative material to your email list to help create an understanding of the topic and build awareness of your subject. These could be 5 to 6 nurturing emails or an engagement sequence, that are sent out before the launch of your course.
Email 3: Did you know? The News-letter Email#N#Tell people something they are more likely to NOT know about#N#Provide links to your blog – if you have one or write about interesting statistics on your course subject#N#Present the results of your poll and showcase your content/learning material
Email 8: Encourage people to enroll in your course, give a discount on another course
Email sequences have some obvious and hidden benefits attached to them. They nurture your leads and form better relationships. They ensure your email leads get the best of your content at any time they join. They provide valuable information and advice to your audience.
Email is a necessary tool that helps online businesses attract and nurture new leads that can result in more sales.
The name of your sequence describes what is going to come up in the next emails, and can easily become the headline/subject line of your email.