how to build an evergreen funnel for your course

The 5 Step Evergreen Funnel that Launched a 6 Figure Online Course Business

• Step 1: A High Converting Landing Page. Your evergreen funnel starts with a high converting landing page. This is where...
• Step 2: Send them to a Tripwire Offer. First, it helps offset the cost of the ads. You’re not trying to make a profit...
• Step 3: An Automated Email Sequence. The automated...

Full Answer

How to build an evergreen sales funnel for your online courses?

This is probably the most important step in building an evergreen sales funnel for your online courses. You need to visualize how exactly your funnel will look like: how will someone enter the funnel, what offer will he be presented, for how long etc. Let’s take an example. You might want to create an one-time offer for:

What does a 4-part video series Evergreen sales funnel look like?

Here’s what a 4-part video series evergreen sales funnel looks like: You still need a traffic source which can be Facebook and Instagram ads, traffic from Pinterest or you can drive traffic from your content marketing like a blog post or your podcast.

What is an email funnel and how does it work?

In an email funnel, leads you get via strategies such as SEO or paid advertising are pitched your products or services via email. Here’s a basic funnel outline for our course form our sister site IWT: Mental Mastery.

How do I create an evergreen campaign?

From the left panel on your admin account, go to Countdowns >> Add New and select ‘Evergreen’ under ‘What type of campaign do you want to create?’. 2.

How do you make an evergreen course?

14:2540:50How To Make Your Online Course Evergreen - YouTubeYouTubeStart of suggested clipEnd of suggested clipAll the time component number two to making your course evergreen is this pre-written. Email funnelMoreAll the time component number two to making your course evergreen is this pre-written. Email funnel and this is probably the most important once you're getting steady stream of new leads.

What is an evergreen launch funnel?

An evergreen funnel is a type of email sales funnel that's automated — so whenever anyone signs up for your email list, they receive the funnel without you having to be actively involved. This is why many people call it “passive” income. Once you set it up, it should be able to run with little day-to-day work by you.

How do you structure a funnel?

Awareness. The first stage of the sales funnel is awareness. ... Interest. The second stage of the sales funnel is interest. ... Decision. The third stage of the sales funnel is decision. ... Action. The final stage of the sales funnel is action. ... Create a landing page. ... Offer something valuable. ... Nurture the prospect. ... Close the deal.More items...

How do you create an effective funnel?

How to Build a Sales Funnel FastStep 1: Analyze Your Audience's Behavior. The more you know about your audience, the more effective your sales funnel becomes. ... Step 2: Capture Your Audience's Attention. ... Step 3: Build a Landing Page. ... Step 4: Create an Email Drip Campaign. ... Step 5: Keep in Touch.

What does Evergreen mean in sales?

The truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way. That's it!

What is Evergreen email sequence?

Evergreen Email Sequences An “evergreen” email sequence is a chain of emails that is not date, event, or special offer-dependent. Often referred to as an “email funnel,” this types of sequence guides (or “funnels”) subscribers toward a desired action in a non-invasive way.

What is a funnel template?

A sales funnel template is a design of a consumer's journey to becoming a customer and what happens after they do.

How do you make a funnel for free?

3:1947:39Build A Sales Funnel For Free [2021 Update] - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo we'll go ahead and click on create landing page and for the name i recommend just naming itMoreSo we'll go ahead and click on create landing page and for the name i recommend just naming it whatever your lead magnet is we'll use a very similar name throughout the rest of your funnel.

What is funnel building skill?

Funnel Building requires getting copy (words that persuade) and putting it on the site in a way that compels the visitor to your funnel to take action. That action can be anything from entering their email address for a free pdf, webinar, video series, etc... To pulling out their credit card and making a purchase.

How do you make a lead generation funnel?

Here are the 5 steps to build a lead generation funnelMap your customer journey. The first step to creating your first lead generation is to understand your customer's journey. ... Create great content. ... Drive traffic. ... Collect prospect information. ... Close the sale.

What are funnel metrics?

What are funnel metrics? They are Volume, Velocity, and Conversion Rates. Volume funnel metrics are a count of the number of leads going through any stage in the funnel.

How do funnels work?

Here's a quick recap: When someone on your website does something you want them to do (i.e., sign up, make a purchase, fill out a form, etc.), it is known as a conversion. A funnel tracks the steps that lead up to that conversion. For example, e-commerce companies want people to purchase products on their website.

What are the three things you need to create an evergreen sales funnel?

You just need to decide three things – your offer, trigger and deadline.

What is a deadline funnel?

Deadline Funnel is a really powerful tool that not just allows you to create a unique deadline for your visitors so that every visitor sees the same offer irrespective of when they sign up but it also allows you to add animated countdown timers to your campaigns.

What is a countdown in Deadline Funnel?

The next step is to actually create what Deadline Funnel calls a countdown. The countdown will actually control what offer is shown to the subscribers, when and for how long.

Where is the tracking code in Deadline Funnel?

In the admin panel on left side of your Deadline Funnel account, you will see an option ‘Tracking Code’. Once you click on that, you will be taken to a page where you will see the code that you need to copy.

How to offer 25% discount on courses?

The first thing that you need to do is to setup an offer page. Basically if you sell your courses for $100 normally and you want to offer a one time 25% discount to your subscribers, the sales page with a 25% discount will be your offer page.

What is an evergreen funnel?

An evergreen funnel is a marketing sequence that runs on autopilot, turning website visitors into customers. Because it works 24 hours a day, 7 days a week, this is where the holy grail of “passive income” comes from. Because the funnel is working while you sleep. (Ok, enough with these cliches.

How does Amy's Evergreen funnel work?

Step 1: First she set up a high converting landing page. Step 2: She sets up a tripwire (or a low dollar initial offer) to offset the cost of the ads.

What is Amy Crane's sales funnel?

Amy Crane’s Evergreen Sales Funnel. Amy deploys what is known as a Tripwire Funnel. She has a tripwire offer at the beginning of her funnel. This is a low cost offer that expires after a certain period of time.

Why do I love Evergreen sales funnels?

I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content.

Why do evergreen sales funnels have paid ads running in the background?

Most successful evergreen sales funnels also have paid ads running in the background to keep their offer at the top of their prospect’s mind, answer objections, and encourage purchase.

What is an evergreen ad?

Like a live launch, an evergreen ad campaign is a series of ads that takes your prospect on a buyer’s journey. In fact, the ad campaigns for a live launch are similar to what you would run in an evergreen sales funnel.

How much does a funnel conversion rate run?

In fact, only a small number of people will BUY even with the best marketing. Typical funnel conversion rates run from 1-5%.

What is email nurture?

An email nurture sequence that takes your prospect through the buyer’s journey. Once your new subscriber is on your email list, the first email you send them will contain their free gift. Then, you’ll begin your email nurture and sales sequence. This is also known as a welcome sequence, but the goal is simple.

What are the best ways to get people to buy online courses?

However, with the right marketing, they will be ready to buy soon, and Facebook and Instagram ads are one of the best ways to help them get from the awareness stage all the way to the decision stage where they’re ready to purchase your online course.

When a visitor comes to your website or the landing page for one of your lead magnets and signs up, do?

When a visitor comes to your website or the landing page for one of your lead magnets and signs up, you add them to your email list, and then they are added to your email nurture sequence which promotes your online course.

What is an evergreen sales funnel?

An evergreen business is essentially a system. One that’s consistent, repeatable, scalable, and predictable. (Caveat: At least as much as is humanly possible.)

Over to you!

There you have it. Now you know what an evergreen sales funnel looks like and how to build one.

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What is an evergreen funnel?

An evergreen funnel is a series of automated emails that generate sales of your products or services automatically. Anytime a reader converts into a subscriber, they will receive the evergreen funnel without you having to be actively involved. This allows you to earn a passive income- Once you set it up, it will run automatically.

How many stages should be in an evergreen sales funnel?

Your evergreen sales funnel should have 3 stages:

What should be the goal of a sales funnel email?

Your evergreen sales funnel should be a mixture of educational and promotional content. And more importantly, each email should deliver value to your readers.

What does "evergreen" mean?

Once you set it up, it should be able to run with little day-to-day work by you.“Evergreen” just means your funnel works all-year-round.

Does every funnel work?

Not every funnel works. In fact, most of the time, you will need to perform some testing until you find an evergreen funnel that works in your niche and for your audience.

What is an evergreen funnel?

An evergreen funnel is a type of email sales funnel that’s automated — so whenever anyone signs up for your email list, they receive the funnel without you having to be actively involved. This is why many people call it “passive” income. Once you set it up, it should be able to run with little day-to-day work by you.

What is a sales funnel?

A sales funnel describes the process in which a potential customer becomes a buyer.

What is a sales funnel?

A sales funnel is a step-by-step process whereby you take a potential customer (or ‘lead’) through a series of steps from being unaware/unsure of you and your product to a point where they not only know about you and your product, but they also realise they really need your product… and so buy it!

What is an evergreen sales funnel?

An evergreen sales funnel is a type of sales funnel that is automated and can be entered at any time. Typically, you attract people into the top of your sales funnel with a free lead magnet.

Why build an evergreen sales funnel?

Why should you build an evergreen sales funnel? Because they work! They enable you to sell a lot more product and earn a lot more money and yet they enable you to work a lot less because, once you’ve set one up, it runs entirely on autopilot! Who wouldn’t want that?

The secret sauce in an evergreen sales funnel

The ‘secret sauce’ in an evergreen sales funnel is an individualized deadline countdown timer. This clever piece of tech allows you to start the clock on an individualized deadline for each person who arrives in at the top of your evergreen sales funnel (signs up for the free opt-in offer / lead magnet).

Essential tools for building an evergreen sales funnel

As well as Deadline Funnel *, you will need a few extra things to make your evergreen sales funnel ‘work’. The good news is you probably have all of these things already.

Evergreen sales funnel overview

Having a hard time getting your head around the concept of an evergreen sales funnel? Then you might like to watch my free 10-minute video, where I take you step by step through each stage of the funnel…

How to build an evergreen sales funnel (and sell your digital products on autopilot!)

To get people into the top of your sales funnel you will need a lead magnet. A lead magnet is simply a free opt-in offer designed to attract the perfect customer for your paid product.

What Does an Evergreen Sales Funnel Look Like?

I’m partial to a video series for an evergreen sales funnel, but please note that you can set up an evergreen sales funnel with a recorded webinar or even a 5-day challenge.

5 Tools to Build the Perfect Evergreen Sales Funnel

Whether you’re setting an evergreen webinar funnel, an evergreen video series or even an evergreen challenge funnel, you need a landing page builder that can host your videos. Personally, I use Kajabi. for all my landing pages and it works great. The best part is I also use Kajabi.