how to build a funnel for an online course

by Dr. Lucas Boyle 3 min read

What tools do you need to build an online course sales funnel?

  • 1. Drive traffic and build an audience. While you bring traffic to your website, you need to build up your audience and mailing list to keep them ...
  • 2. Build your e-learning website.
  • 3. Choose an email marketing platform.
  • 4. Pick a payment processor.

6 Steps to Creating a Sales Funnel to Sell Your Online Course:
  1. Identify a specific problem your target market is facing. ...
  2. Publish free content that solves a specific problem. ...
  3. Include a free resource (content upgrade) to build your email list. ...
  4. Send a welcome email (with the free resource) to new subscribers.
Oct 3, 2016

Full Answer

What is an online course funnel?

This funnel is intentionally crafted to build suspense and excitement around your upcoming online course to maximize the number of people who purchase it on launch day. It all starts with a squeeze page that introduces the product and encourages the prospect to enter their email address to stay updated on its progress.

How do I build a sales funnel for my online course?

The best way to make a sales funnel work well for your online courses is to have your own website, where you can collect student emails and send them deeper into your funnel. If you need a platform to host your courses, with integration with the most commonly used email marketing solutions, we've got you covered.

What is a funnel in marketing?

As we can see, the funnel is a sequence of steps through which your customers have to go through, before purchasing (and after, to purchase again). It's easier to make people aware of your brand, when compared with convincing them to purchase your courses.

What is the top of the funnel for student engagement?

At the top of the funnel, your focus is to initially capture your students attention (awareness) and to then keep it (interest) with more in-depth and valuable content. If you do it correctly, they’ll register for your lead magnet, give you their email, and enter the next stages of your funnel.

How do I make an online funnel?

5 Steps to Building Your First Online Sales FunnelCreate a great landing page. Your website's landing page is the first impression potential customers will instantly have of your business. ... Present a front-end offer. ... Give an upsell offer on the back end. ... Offer a downsize option. ... Keep it going.

Can you create an online course in ClickFunnels?

ClickFunnels' sales funnel builder will allow you to reach potential students and convert them into paying members. Having your online course and sales funnels built within ClickFunnels, will simplify marketing and creating your online courses.

How do you automate online course sales?

5:059:49How I Automate $500,000 in Sales for my Online Course - YouTubeYouTubeStart of suggested clipEnd of suggested clipHere we use an email campaign manager called convertkit. We have these automation rules set up whenMoreHere we use an email campaign manager called convertkit. We have these automation rules set up when this trigger. Happens when someone subscribes to this one of these forms.

How do I make a funnel page for free?

3:2147:39Build A Sales Funnel For Free [2021 Update] - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo we'll go ahead and click on create landing page and for the name i recommend just naming itMoreSo we'll go ahead and click on create landing page and for the name i recommend just naming it whatever your lead magnet is we'll use a very similar name throughout the rest of your funnel.

Can you sell courses on ClickFunnels?

10:3212:19How to Create and Sell Online Courses with ClickFunnels [Get My ...YouTubeStart of suggested clipEnd of suggested clipSo you can go ahead and start selling that knowledge. And using clickfunnels as your sales funnel asMoreSo you can go ahead and start selling that knowledge. And using clickfunnels as your sales funnel as well as your place to host. Your course.

What is the difference between ClickFunnels and Kajabi?

The difference between ClickFunnels and Kajabi is that Kajabi is an all-in-one platform for building an online business while ClickFunnels specifically specializes in helping entrepreneurs generate leads and make sales online.

How do I create a course funnel?

6 Steps to Creating a Sales Funnel to Sell Your Online Course:Identify a specific problem your target market is facing. ... Publish free content that solves a specific problem. ... Include a free resource (content upgrade) to build your email list. ... Send a welcome email (with the free resource) to new subscribers.More items...•

How do you generate leads for online courses?

Either way, here are 11 ways you can generate leads by marketing your course to the public.Know Your Audience BEFORE You Create Your Course. ... Understand What Makes Your Course Unique. ... Monitor Your Competition. ... Take a Survey of Potential Students. ... Use a Platform that Offers Flexibility. ... Use Multiple Promotional Platforms.

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

How to make a sales funnel work?

To make your sales funnel work across all 3 stages, you need to: Drive traffic and build an audience. Build your e-learning website. Choose an email marketing platform . Pick a payment processor. 1. Drive traffic and build an audience. While you bring traffic to your website, you need to build up your audience and mailing list to keep them coming ...

What happens if you don't have a sales funnel?

Without a sales funnel, your promotional efforts are going to suffer. Your entire income depends on the effectiveness of your sales funnel. But if you invest your time in building a sales funnel, gradually, you will start getting the attention of potential customers and encourage them to enroll in your courses.

How to send an email to a course?

Feel free to copy & edit the emails for your own use. Here are 7 emails you can use in your online course sales funnel: 1 Making the initial contact 2 Encouraging people to check out your blog 3 Informing your audience that course enrollment is open 4 Asking for feedback 5 Reminding your audience that enrollment is open 6 Offering an incentive to join your course 7 Thanking your audience

How To Sell Online Courses: Complete Sales Funnel

Learn how to build an effective sales funnel for your online course business from A to Z, including the phases of Awareness, Interest, Desire, Action and Loyalty.

What is a Sales Funnel?

So what is a sales funnel, and what goes into one? Here is what a sales funnel looks like:

Phase 1: Awareness

The journey begins with awareness, capturing your student's attention, and enticing them to learn more through compelling content, branding, and a message that stands out.

Phase 2: Interest

If the Awareness stage is when you capture your audience's’ attention, this is the stage you keep it.

Phase 3: Desire

At the top of the funnel, your focus is to initially capture your students attention (awareness) and to then keep it (interest) with more in-depth and valuable content.

Phase 4: Action

All good journeys come to an end, and although this stage doesn’t mark the end of the process, it does represent the whole point of your sales funnel.

Phase 5: Loyalty

The course creators that last the test of time are those that create loyal students that follow them and learn from them over time.

How A.I.D.A works?

Many different ways exist to reach that but I am going to talk about one powerful way to sell your courses. Although it takes a lot of work but once you set up the process you are going to reach your targets.

Different types of traffic to build sales funnel

Starting with cold traffic.

1. What is a Sales Funnel?

A sales funnel is a process that guides potential students to your course sign-up page.

2. Create your sales funnel in 5 easy steps

This is an important step in determining whether your course will be successful .

5. Conclusion

Building a sales funnel is a surefire way to increase your course sales .

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