how much to charge for an online course

by Hildegard Nikolaus 3 min read

  • $100 is the perfect starting price for an online course — and our pricing data backs that up.
  • Payment plans are offered for roughly every one out of five online courses. ...
  • Aim to grow your course portfolio over time. ...
  • If you want to charge higher than the $100 recommendation, you need an audience that’s willing to pay it. ...

More items...

But as a general rule, we don't recommend selling your online course for less than $50. Unless your goal is something other than to maximize revenue from your course sales, you should probably price your course for $199 or more.Aug 23, 2021

Full Answer

What is the average cost of online courses?

an online support team and can make use of library services, even if located on the other side of the world. You can also take advantage of flexible payment options which help to spread the costs and make this a cost effective course for those currently in ...

How much does it cost to develop an online course?

So considering all the budgeting mentioned above, the total budget that you must keep in mind for developing an online course can be as low as $1750. But if you are planning to create the highest quality online course, then your budget should be around $4700.

What is the average cost of an online degree?

It is challenging to provide the average cost of an online master’s degree because of the lack of uniform pricing models for in-state and out-of-state tuition fees. However, if one were to consider the universities that do not charge the out-of-state expenses on students for their online master’s degrees, the average cost of online master’s degree programs would be around $29,000.

How much should I charge for online personal training?

Decide how much you want to earn, and determine the fees needed to actually achieve that. So if you want to make a thousand pounds a month online from your coaching or your program and have a capacity to serve 50 clients, you need to charge 20 dollars a month. So you can also reverse this to see how many actual clients that you need.

How much should I charge to create an online course?

It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software. If you are creating the online course yourself and not paying someone else to do it, this means that other than your time there are very few expenses involved.

What is the cost of an online course?

Each university online course cost around $300 or $400 per credit hour. On top of that, several classes had application fees in the $30-$50 range. Others had "online course" fees or "technology fees, presumably to pay for the learning management systems and other kinds of computer-related infrastructure.

How do you charge virtual classes?

1:028:30Charge for Zoom Class (Full Tutorial) - YouTubeYouTubeStart of suggested clipEnd of suggested clipNext if you don't have one already you will need to create a stripe account or PayPal account so youMoreNext if you don't have one already you will need to create a stripe account or PayPal account so you can charge for your classes.

How much should a mini course cost?

Create a mini course More specifically, a mini course can be described as shorter in duration than the full-length course, and often it doesn't offer additional assets like printables, so generally, it requires less time to prepare. You can make your customers happy with a mini course at a low price range of $10-$50.

How do you price training courses?

How to choose a price for your online course:Do not price your course based on its length. ... Take a look at your competition. ... Quantify the value of the outcome your students can achieve. ... Test different price points. ... Consider your credibility/authority in your market. ... Consider the cost of your customer's alternatives.More items...•

How much should I charge for my workshop?

One way to calculate your time and workshop cost is by dividing your hourly rate by how many people you want in your workshop. If you want 10 people for a one hour workshop and you charge $250/hour, then you can charge $25/person + travel expenses and materials (this will make the price jump up to $30-$40/person).

How do online tutors get paid?

In most instances, you will enter in how many hours you tutored and get paid your hourly rate via direct deposit into your bank account or through PayPal. If you are getting your clients independently, sending in an invoice after each session is one way to go about it.

How long should your online course be?

Most experts confirm that a good length for a web-based course is somewhere between 15-30 minutes. This traditional opinion builds on psychological research, specific content patterns and, more often than not, gut feeling.

How much is an online English lesson?

between $18 and $275 per hourAverage Cost of Online English Lessons While the exact cost will vary depending on the teacher, type of lesson, and location, you should expect to spend between $18 and $275 per hour.

How long is a mini online course?

two hoursWhen we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool. And they might be repurposed content or a unit from a larger online course.

How do I create an online course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•

How do you create a digital course?

How to Create an Online Course for FreeChoose Your Course Topic.Identify the Target Audience.Gather and Structure Your Knowledge.Create an Online Course Outline.Choose Your Online Course Software or Platform.Create the Course Content.Make Sure Your Content is Engaging.Create a Community for Your Online Course.More items...•

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How it all adds up

A bad pun notwithstanding, these are the most important insights into our data analysis, outside of the data itself:

About the author

Lauren Cochran is the Director of Content for Podia, an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Ironically, she gets tongue-tied talking about herself, and can usually be found with a to-do list in hand.

What are the barriers to pricing online courses?

One of the main difficulties and barriers when it comes to pricing online courses is the idea that you are charging for your expertise, which can be really intimidating. But something you should always keep in mind is that you are not just selling knowledge, you are selling a transformation (and if you’re not, you should!). ...

How to know how much to charge to make a profit?

To know how much to charge to make a profit, start adding up all your expenses with creating and selling the course. Another thing you need to understand, is that the effort required to market a course is independent of its price, the work is the same .

Why is value added in a course so high?

So the value added in a course is very high because you are not delivering something with expiration date, you are delivering something that can be tapped to achieve lasting results. Let’s look at the following three course topics: 5 mindfulness meditation techniques to relieve stress and improve your quality of life.

1. How does the online course fit in your overall business goals?

In our experience, there are 3 different business goals for offering online training. Each goal has different implications on pricing.

2. How are alternatives to your course priced?

Your potential customers have alternatives to taking your online course. It is best to understand your positioning against the alternatives in order to price appropriately. Generally speaking, there are 3 benchmarks to consider.

3. What are your cost considerations?

When investing in an online course, it’s important to assess the potential revenue opportunity against course development costs. Creating a course involves upfront instructional design and content creation, and ongoing technology infrastructure costs.

4. What is your willingness to test different prices?

If you are willing to test different prices, we recommend pricing high and using promotional codes for different groups until you find the sweet spot which best suits your goals. One common way to do this is to slowly release the course to your email newsletter list, while A/B testing different promotion codes (and price points).

Conclusion

Pricing your online course can be a challenging task. We hope the 4 questions described above will help you determine your pricing strategy. We’ve learned that pricing an online course is much more of an art than a science, but addressing these questions can help guide you to the right outcome.

What is online course development?

Online course development is a complex process, and the price of course creation can vary depending on learning platform, course content, eLearning industry, and other factors. If you want to get a detailed cost analysis research for your eLearning project, pleasefeel free to schedule a demo. Tweet#N# .

How long has Sergiy been in eLearning?

Sergiy has 18 years of experience in eLearning and management. Creating educational programs, career paths, online and offline courses he is making the educational world better as a co-founder of RG.

Is eLearning still relevant?

The eLearning market changes, new eLearning trends, and technologies rise and the course should remain relevant. As we all know, even the most popular distance learning courses might need to be adjusted over time, if new breakthroughs occur in the subject matter, new data should be added or some statistics should be updated.

What Happens When you Underprice your Course - an Extreme Example

That considered, let’s go back to a price that would be too low and say you charged $49 per student to enroll in your online education program. Let us also assume that even though you don’t have much experience with marketing, that you get a whopping 500 students in your first year.

Pricing that Allows you to Thrive and Provide More to your Students

Now let’s go back to the numbers from before. Let’s say that we charge $1000 for our new course. Let’s also say that we’ve gotten better at marketing and used some retargeting ads, grew our newsletter and blog and brought our average cost per student acquisition down to $275.

What does it mean when you give away an online course?

When you give your online course away, it’s like you’re telling your audience that it’s not worth their time or that there’s no value to it – and that’s just not true.

What is a pre-course bonus?

It’s basically a handy tool to keep everything about your course in place. You can even send them as a pre-course bonus if you think your audience needs some prepping to be fully prepared for the course or after the course is over for follow-up work.

What does it mean to set price point at baseline?

If you set your price point at the baseline according to Teachable, you will have a much wider audience. Making it affordable to the majority means more people can take your course and if you’re solely in this for the good of the people and don’t need the income, then this area on the spectrum might be for you.

How to set a price for online private lessons?

To set the right price for your online private classes, beware of the market that you are about to join. Make some research, take a good look at the prices other teachers are setting for their lessons, and after all of this is done, choose your price.

How many hours can you book on ClassGap?

On Classgap, the students can book hours of class individually or pack of 5 or 10 hours with the same teacher. Of course, if a student buys 10 classes with you, he is really committed to going all the way up the 10 hours. Thus, the odds of keeping this pupil for a long time are higher.

What level can you teach C1-C2?

It's the same with languages. According to your level, you will be able to teach students at an advanced level, C1-C2, or beginners, A2-B2. Obviously, the higher the level, the higher the price you can charge because it is assumed the lesson preparations are longer as well. The preparation time.

Do ratings help you get more students?

Additionally, you get the lowest commission and you receive a list of potential students. Good ratings: once you've done a few lessons, you will notice that your ratings help you get more students. At the end of your classes, encourage your pupils to leave a good review about your lessons.

Can the price change in a class?

The preparation time. Finally, the price can change according to the amount of time spent preparing the classes. If a class requires you to create exercises or to do research for instance, then you can charge a little more than if you are able to arrive in the classroom without any preparation.

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