how much to charge for an e-learning course

by Rollin McGlynn Sr. 7 min read

How much should you charge for an eLearning course?

Aug 07, 2019 · Typical costs: – £750 – £2,500 – The cost of the e-learning course. Alteration fees: £300+ (an average charged by us for text and image alterations is £600) Now that we have covered the key costs for this approach, let’s take a look at the development of e-learning that is created specifically for the client.

How much does it cost to create an online course?

A basic eLearning course averages $8,000. At the basic level, interactivity is limited to clicking “next” and selecting multiple choice answers in a quiz. Text and images are static. There may be narration and a limited number of videos. PowerPoint converted to eLearning is common at level one. Single course costs are $3,000 to $12,000 depending on the length and visual complexity.

What are the costs involved in e-learning video production?

According the 2017 time estimates, an hour of e-learning featuring limited interactivity requires roughly 70 hours to develop. If you were to assume an average hourly labor cost of $65,* you wind up with a cost of around $4,500. My own experience - and at least some of the comments - suggests this number is low.

How much does it cost to create learning content?

Jun 20, 2020 · In 2021, 1 hour of learning content can cost about $8,542 – $36,320 ($22,431 on average). In the table below, you can see how numbers evolve during the last couple of years. We observe a rapid increase in costs for 1-hour complete learning content during the 2017-2020 years. Year. 1 hour of eLearning content costs, $.

Why is content important in e-learning?

Firstly, more content means more scripting by an instructional designer. They will have to collate all the learning information required and put this into a coherent structure for an e-learning course , making something that engages the learner and makes the e-learning interactive.

What is e-learning methodology?

The learning methodology and multimedia/interaction approach. E-Learning can mean a lot of different things and although there are some standard elements that e-learning contains, there has become a variety of design approaches and multimedia methods to present content and each of these can affect the cost of developing an e-learning course.

What is an e-learning course?

The e-learning course will be relatively generic in nature but will cover the key concepts of the learning topic in a way that provides in-depth content that everyone would benefit from understanding or being made aware of.

What is an off the shelf course?

Off-the-shelf e-learning courses are those that are designed independently of a client and sold to a wide range of customers with little or no alteration. The e-learning course will be relatively generic in nature but will cover the key concepts of the learning topic in a way that provides in-depth content that everyone would benefit from understanding or being made aware of.

Why is more content important in a course?

Firstly, more content means more scripting by an instructional designer. They will have to collate all the learning information required and put this into a coherent structure for an e-learning course, making something that engages the learner and makes the e-learning interactive. All this writing takes time and that time costs money.

What is professional narration?

Professional narration is standard, as is the use of video and animation. Video is live-action that features talking heads in limited scenes. The on-camera talent is usually a mix of internal employees and professional actors. Animation utilizes off-the-shelf graphics and pre-made motion to aid in learner engagement.

What is video animation?

Video is live-action that features talking heads in limited scenes. The on-camera talent is usually a mix of internal employees and professional actors. Animation utilizes off-the-shelf graphics and pre-made motion to aid in learner engagement.

What is on camera talent?

The on-camera talent is usually a mix of internal employees and professional actors. Animation utilizes off-the-shelf graphics and pre-made motion to aid in learner engagement. Text is often dynamic, meaning movement is added for emphasis, along with visual depictions that feature pre-made iconography.

How long is a basic course?

A basic course can be completed in 4 to 10 weeks, depending on the level of instructional design needed.

How long does it take to complete a basic course?

A basic course can be completed in 4 to 10 weeks, depending on the level of instructional design needed. We recommend you create a basic course if you have an existing instructor-led course in PowerPoint or webinar format that needs to be “leveled up.”. A volume discount is common with basic courses.

How long is an intermediate course?

An intermediate course can be completed in 10-16 weeks.

What is a complex course?

The complex course package is for the organization that has very clear training goals and needs a custom eLearning vendor to handle all parts of the development process. Featuring simulations, interactive games, and fully immersive experiences, the complex course is the best transformative educational experience the industry can provide.

Cost to Create E-learning: What the Research Says

We've written before here about research that Karl Kapp and Robyn Defelice conducted to determine the time required to develop one hour of training (updated article from Robyn in 2018). I highly recommend reading the article on this research in its entirety.

5 Key Factors That Impact the Cost to Create E-learning

As you may have noticed, the number of hours and the corresponding costs to create an hour of e-learning can be pretty wide - and this is just within one level of content. The gap widens significantly between Level 1 or "moderate interactivity" content and higher level content. So what are the factors that drive the cost to create e-learning?

So, It Really Does Depend (On You)

In the end, "it depends" remains the only valid answer to the question "How much does it cost to create e-learning?" You have quite a bit of control over the factors above, and there is absolutely nothing to say that high quality online education experiences can't be created on a relatively low budget.

What is online course development?

Online course development is a complex process, and the price of course creation can vary depending on learning platform, course content, eLearning industry, and other factors. If you want to get a detailed cost analysis research for your eLearning project, pleasefeel free to schedule a demo. Tweet#N# .

How long has Sergiy been in eLearning?

Sergiy has 18 years of experience in eLearning and management. Creating educational programs, career paths, online and offline courses he is making the educational world better as a co-founder of RG.

Why is eLearning important?

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. eLearning draws members in and provides the value that allows you to grow your membership and retain those learners over time.

What is subscription model?

Subscription models, also called membership-based models, describe those in which members receive access to your entire eLearning library in exchange for a monthly, quarterly, or even annual fee. On the other hand, one-time fee models describe those in which members purchase courses a-la-carte, as needed.

What is free pricing model?

Free Pricing Model. Under the free pricing model, courses are either entirely free for all to access or otherwise included as part of your members’ annual dues. When a member joins your association, they’re able to access your LMS and all of the courses within it at no additional cost.

What is membership pricing?

The membership pricing model is a subscription-based model in which members pay a recurring subscription fee to access all courses. Members who want to invest in their continuing education can opt-in to pay for courses, while those that had other motivations for joining your association (such as networking) can opt out.

1. Understand the transformational value of your course

One of the main difficulties and barriers when it comes to pricing online courses is the idea that you are charging for your expertise, which can be really intimidating.

2. Realize how much this transformation worth

This is much easier to calculate if your transformation involves helping your students to make more money.

3. Do not be afraid to charge

When you charge less, students tend to underestimate the content of your course. Graph via ConvertKit.

4. Think about how much you want to profit from your course

This is not the determining factor for pricing online courses, but it helps put things in perspective.

5. Find out how much you need to charge to make a profit

Remember that after creating your course, you still need to dedicate time to marketing, customer service, creating updates, etc.

6. Offer the ability to purchase additional resources

This is an interesting factor for pricing online courses, which few people take into consideration.

7. Define a billing structure

Once you have decided how much you will charge, there is still one final step to pricing online courses: define how you will structure this billing.

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