how much should you charge for a course

by Ms. Marjorie Olson IV 4 min read

A good baseline price for a course is $100, if not more. So, why have a baseline price of at least $100? All topics are worth it to someone.

Full Answer

How much should I charge for my online course?

The price levels for a course can be a fee of $ 100 for the basic version, $ 150 for the standard version and $ 200 for the premium version. Of course each level will have to provide an increase in content, which means more work for you, but also more money.

Do you need to put a price on your course?

Nov 05, 2021 · Out of 12,818 creators, the average price of a creator’s first online course sale is $157. The median selling price of a creator’s first online course is $89. The mode value of a creator’s first online course price is $97. The standard …

Does the length of my online course affect my course price?

A few years ago, the general price for an online course would have been between $200 to $250 – not anymore. Sure, there are still some that hover around this amount, but the trend is skewing into the thousands these days. So many of the courses I see today are priced around $2,000.

How much did it cost you to create your first course?

Jun 12, 2020 · Typically, the price you charge will sit somewhere between figures 1 and 2. Ideally, it should be high enough to test your resolve a little …

How much should I charge for an online course?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

How do you price lessons?

On a per-student basis, you should plan to charge between 50% and 75% of your private lesson rate. In other words, if you charge $50 for a 60-minute, private lesson, you should charge between $25 and $37.50 per student for a group lesson.

How much can you make selling courses online?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.Jun 9, 2021

How much do Zoom classes cost?

ZOOM – Cost: Starts at $15/ month | zoom.us You can easily create live classes and share the link with your students. The basic $15 a month account can handle up to 100 students at a time.

How long should your online course be?

The Optimal Online Course Length Most experts confirm that a good length for a web-based course is somewhere between 15-30 minutes. This traditional opinion builds on psychological research, specific content patterns and, more often than not, gut feeling.Apr 4, 2022

How much should I charge for online English lessons?

Qualified online teachers who teach English proficiency exam prep usually charge from $25 up to $40 hourly. Meanwhile, private tutors who specialize in industry-specific English like medicine, engineering, or hospitality can charge as high as $60 per hour.Mar 18, 2022

How much can you make creating a course?

Your skepticism is probably firmly rooted in the fact that the amount people have earned from creating online courses varies widely. Your course could literally earn anywhere from nothing to upwards of $50K a month.Aug 19, 2021

Can I make money selling a course?

Course creators have the chance to make money selling courses to create additional sources of passive income or even make a living teaching online from your own website. Monetize your existing content of training workshops, YouTube videos, podcasts, coaching sessions, and empower people to improve their skills.Oct 11, 2021

How do online courses make money?

7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.Jan 13, 2020

How do you get paid for Zoom class?

To host a paid class on Zoom, you must be a paid user. This means you have to hold a Pro ($149/year), Business ($199/year), Enterprise ($199/year), or Education ($1800/year for 20 hosts) account, or be a regular Zoom user under one of these accounts with the approval of its owner.Nov 1, 2020

How do I charge my webinar on Zoom?

In the navigation menu, click Account Management and then Webinar Settings. In the Registration Settings section, click Edit next to Allow option to charge registration fee. Check Allow option to charge registration fee.Feb 4, 2022

How do you get paid on Zoom?

Zoom also makes money by providing a video webinar service. Zoom Video Webinar allows users to host webinars with up to 10,000 participants. It is different from regular meetings in the sense that attendees are view-only.Aug 31, 2021

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How it all adds up

A bad pun notwithstanding, these are the most important insights into our data analysis, outside of the data itself:

About the author

Lauren Cochran is the Director of Content for Podia, an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Ironically, she gets tongue-tied talking about herself, and can usually be found with a to-do list in hand.

How many hours of training should I give for a $500 course?

Use your best judgment. If you charge $500 or more for your course, I recommend including at least 3-5 hours of training in it. If you’re giving away your course for free, the length doesn’t matter. “A big mistake here is folks think they just need to add more content to justify the price.

What happens when you sell a course?

When you sell your online course for a low price , you immediately limit your ability to spend money promoting your course and generate a positive return on investment (ROI). In fact, when you have a low course price, you are more likely to lose money than you are to earn a profit when you pay for advertising.

What is a course on selling for real estate agents?

A course on selling for real estate agents, on the other hand, is much more specific. To take it a step further, creating a course for real estate agents on how to give a great listing presentation is even more specific. It is very clear what the course is about, and who it is for (and not for).

Why give away a course for free?

Here are some scenarios where giving away your course for free can be beneficial for you and your students: 1. When your goal is lead generation. Many online course creators offer free courses in order to generate leads for their business. For example, you can create a mini-course that you give away for free.

Does selling a course for a low price degrade the value of the course?

Since most buyers believe this to be true, this means that selling your course for a low price dramatically reduces its perceived value. If the price is cheap, the product must be cheap.

Is online training better than in-person training?

4. Online training is not less valuable than in-person training. Online training is not less valuable than in-person training.

Do you price a course based on its length?

Do not price your course based on its length. Many online instructors think that in order to charge a high price for their course, they need to create a very long course. This is absolutely not true. The length of your online course should not be a determining factor in setting your course price.

What is a pre-course bonus?

It’s basically a handy tool to keep everything about your course in place. You can even send them as a pre-course bonus if you think your audience needs some prepping to be fully prepared for the course or after the course is over for follow-up work.

What does it mean when you give away an online course?

When you give your online course away, it’s like you’re telling your audience that it’s not worth their time or that there’s no value to it – and that’s just not true.

What does it mean to set price point at baseline?

If you set your price point at the baseline according to Teachable, you will have a much wider audience. Making it affordable to the majority means more people can take your course and if you’re solely in this for the good of the people and don’t need the income, then this area on the spectrum might be for you.

What is the biggest challenge for freelance trainers?

Pricing is a big challenge for many freelance trainers. One of the biggest difficulties is being confident about what to charge and not taking it personally if and when someone says that you’re charging too much.

Can't afford workshop?

Some people are struggling for money but others aren’t. If someone can’t afford your workshop right now, then it just means they don’t have the budget.

Is teaching a good experience?

Teaching is a very rewarding experience . Even if you don’t consider yourself a teacher (yet), you’ll hopefully come to see that sharing your knowledge to help people overcome their issues is a very satisfying feeling, regardless of earning potential.

Is online course good?

This one should go without saying: Online Courses are an excellent product because although you don’t need to sell in high volumes to make a decent profit (remember that your per-unit cost is virtually zero), you certainly can sell in volume.

Know Who You are and Who your Attendee is

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1. Pricing example from one of Mari's In Person Workshops

As a support, I will break down my formula using my "From Fairy Tales to Facelifts: Learning to Love the Image in the Mirror" in office workshop that I host and facilitate twice a year for women who are healing heartbreak due to divorce, infidelity or betrayal.

2. Hosted Workshops or Events

I won't get into sponsorship or affiliate relationships in this blog as that is a whole other ball of cookie dough usually implemented with conferences. However, it is important to outline pricing for hosted workshops. For example, I have a couple's communication workshop that I do for 3 hours on a Saturday morning twice a year at a local church.

Webinars: Less Monetary Investment

Using my How to Create a Multiple Income Streams webinar for therapists, I will break this calculation down as a comparison to the other formulas above:

What is the biggest challenge for freelance trainers?

Pricing is a big challenge for many freelance trainers. One of the biggest difficulties is being confident about what to charge and not taking it personally if and when someone says that you’re charging too much.

Can't afford workshop?

Some people are struggling for money but others aren’t. If someone can’t afford your workshop right now, then it just means they don’t have the budget.

Can you start a workshop from scratch?

If you have to start from scratch every time you run a workshop, it will eat into your potential profits. A better solution is to create workshops that can be used time and again for different clients. This doesn’t mean that you have to come up with a ‘cookie-cutter’ version of a workshop.

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