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For a mini course, it makes sense to keep the price point lower to signify it isn’t a flagship course and presumably, took a little less time and resources to create. In the end, pricing a mini course comes down to: What the creator is comfortable charging
But, by valuing yourself, your course, and the work you put into creating your business, you’ll be able to come up with a fair price that your audience will be more than willing to pay. Make your baseline price higher than you think We’re just going to lay it out: Consider pricing your online course at least $100.
Instead of looking at the averages or median to set your price, consider the funds you spent to create the course, your current audience size, desired profits, and whether you want your course to serve the masses or the select few. Your desired profit margin will determine the best price for your course.
Selling a course at a low price point, requires you to enroll more students to reach your income goal—meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time.
More specifically, a mini course can be described as shorter in duration than the full-length course, and often it doesn't offer additional assets like printables, so generally, it requires less time to prepare. You can make your customers happy with a mini course at a low price range of $10-$50.
How to choose a price for your online course:Do not price your course based on its length. ... Take a look at your competition. ... Quantify the value of the outcome your students can achieve. ... Test different price points. ... Consider your credibility/authority in your market. ... Consider the cost of your customer's alternatives.More items...•
Nearly every institution will have program-specific fees and tuition rates. Among 170 public ranked colleges, the average cost credit hour for online college is $316 for the 2019-20 academic year. Among 168 private ranked colleges, the average price per online credit hour is $488.
It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software. If you are creating the online course yourself and not paying someone else to do it, this means that other than your time there are very few expenses involved.
The art of doing: How to create a mini courseChoose a course topic. For those: ... Identify the target audience. Scoping out and identifying an audience is key to success. ... Provide a transformation. The best way to do this is to solve a real problem. ... Outline the content. ... Shrink the list. ... Repurpose content.
This works out to approximately $1.25 per minute. So, at the high end, a one hour Webinar would run around $75, on average, for an individual registration.
1:108:30Charge for Zoom Class (Full Tutorial) - YouTubeYouTubeStart of suggested clipEnd of suggested clipNext if you don't have one already you will need to create a stripe account or PayPal account so youMoreNext if you don't have one already you will need to create a stripe account or PayPal account so you can charge for your classes.
The Optimal Online Course Length Most experts confirm that a good length for a web-based course is somewhere between 15-30 minutes.
How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•
The price range for this type (mid-range): $300 – $1,000 for a simple 1 minute with no special effects video; $1,000 – $5,000 for more complicated videos with effects and high-quality production elements.
Depending on the duration and detail of the program, it can take anywhere between 25 – 500 hours to formulate an online course. A mini-course with just 4 or 5 videos you could develop it in a couple of days. An in-depth flagship course with numerous modules and assignments could take eight weeks or more to accomplish.
Time to Develop One Hour of TrainingType of Training per 1 hourLow Hours Per hour of Instruction (2009)E-learning Developed without a TemplateText-only; limited interactivity; no animations93Moderate interactivity; limited animations122High interactivity; multiple animations15413 more rows•Dec 6, 2017
1. To build an online audience. For creators whose biggest concern is finding and growing an online audience, a mini course is an incredible tool for doing so, especially if offered for free and used as a lead magnet, or offered to students who pre-pay for the full course.
Choose a course topic. For those who have content already: A blogger, a YouTuber, a podcaster, an Instagrammer, etc. may have all the content needed to create a mini course and already have an audience. In this case, take a look at analytics to understand which topics may be good for a mini course.
Although Stefanie’s list is thorough, it’s still far too large for a mini course. The next step for any creator after making their list is to shrink that list even smaller. Here’s an example of a few mini courses Stefanie might teach based on her list: Editing Video on the iPhone with iMovie.
It’s basically a handy tool to keep everything about your course in place. You can even send them as a pre-course bonus if you think your audience needs some prepping to be fully prepared for the course or after the course is over for follow-up work.
When you give your online course away, it’s like you’re telling your audience that it’s not worth their time or that there’s no value to it – and that’s just not true.
If you set your price point at the baseline according to Teachable, you will have a much wider audience. Making it affordable to the majority means more people can take your course and if you’re solely in this for the good of the people and don’t need the income, then this area on the spectrum might be for you.
Go on and charge more 1 Your revenue goals will be easier to meet. Selling a course at a low price point, requires you to enroll more students to reach your income goal—meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time. 2 A smaller group makes for a better course experience. If you’re only dealing with 15 students as opposed to 50, those students will get more of your focused attention. This is ideal for securing repeat customers as well as potential referrals for your business. 3 Premium pricing increases engagement and communicates value. Pricing your course or coaching session at a premium, ensures students see their purchase as an investment—and one they want a return on no less. 4 Secure—and weed out—students. If your course is priced too low, you’re likely to get a number of students who aren’t quite your target audience and will likely drop off or not purchase again. Those who will succeed and get the most from your offerings will be more than happy to pay more and thus are more likely to make another purchase.
If your course is priced too low, you’re likely to get a number of students who aren’t quite your target audience and will likely drop off or not purchase again. Those who will succeed and get the most from your offerings will be more than happy to pay more and thus are more likely to make another purchase.
Pricing tiers make your course accessible to a larger number of students and to students who may not be interested in all of the bonuses you’re offering. To create your pricing tiers, first decide on which pieces of bonus content you want to offer.
Even if someone else is teaching the same course topic, you can still be successful by highlighting what makes your course unique. Highlight your perspective and use it as a selling point. Most importantly—don’t be afraid to price accordingly. Students have faith in you. (We do too.)
Simply put: An online course provides a shortcut to an outcome. Without your course, your audience might spend ten times the amount of time sifting through information on their own. Perspective is your selling point.
Selling a course at a low price point, requires you to enroll more students to reach your income goal —meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time. A smaller group makes for a better course experience.
Would you believe us if we said it’s as simple as: Charging less means you make less money. Premium pricing will help you in the long run and has a number of benefits.
1. Start with your motivation. It’s tempting to start with what you’re doing and the price but resist that temptation. There are many reasons you might want to offer a private workshop. Get clarity by asking yourself why you want do this training.
Technical trainers can often charge a higher premium than someone who offers training in other areas like say marketing or even leadership. Take into account the local area. If you live in a big, expensive city, the prices are going to be higher than if you live in a small town or suburban area.
You can have more than one goal but be careful — having too many goals can make pricing your course much harder as they compete with each other. 2. Understand the value from your client’s perspective. Here’s a common mistake: using your hourly rate for pricing.
Pricing is a big challenge for many freelance trainers. One of the biggest difficulties is being confident about what to charge and not taking it personally if and when someone says that you’re charging too much.
Some people are struggling for money but others aren’t. If someone can’t afford your workshop right now, then it just means they don’t have the budget.
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As a support, I will break down my formula using my "From Fairy Tales to Facelifts: Learning to Love the Image in the Mirror" in office workshop that I host and facilitate twice a year for women who are healing heartbreak due to divorce, infidelity or betrayal.
I won't get into sponsorship or affiliate relationships in this blog as that is a whole other ball of cookie dough usually implemented with conferences. However, it is important to outline pricing for hosted workshops. For example, I have a couple's communication workshop that I do for 3 hours on a Saturday morning twice a year at a local church.
Using my How to Create a Multiple Income Streams webinar for therapists, I will break this calculation down as a comparison to the other formulas above: