how much should a one hour video course cost

by Braulio Quigley 5 min read

As you can see, there are many options available, but the most important step in working out your training video costs is to work out what you need first. Then, you can easily work out whether all of the added costs are worthwhile. But as a general rule of thumb, training videos cost around $1,000 to $3,500 per finished minute (+GST).

Full Answer

How much does it cost to create a video course?

The mid-range one-time costs estimates go from $1,050 for presentation videos to $1,750 for live-action videos. Fortunately, with one-time costs, you can pay for the equipment and software once and then create 10 hours of online course video or even years’ worth of different courses.

How much does it cost to produce 1 hour of video?

Whether you’re producing 1 hour or 12 hours of video all of this can be considered a one-time cost. The time estimates are included here: Let’s multiply those estimates out by $50/hour to find the estimated cost in time for 1 hour of online training. This table shows the low-end and high-end using $50/hour as the cost.

How much time should you spend on video training?

Either way, if you’ve got a 40 hour work week then you should definitely be able to get at least 1 hour of video training created in that time period. In addition, depending on how you value your time (or what you’re paying a subject matter expert), there’s a big range in cost estimates.

How much do online courses cost?

We looked at 130,000+ online courses, and this is what we found out about pricing. Here’s the top-level data on online course prices: Out of 132,009 course sales, the average course price is $137. Out of the same cohort, the standard deviation for online course prices, which measures how spread apart the data is from the center, is 167.

How much should I charge for instructional videos?

The price range for this type (mid-range): $300 – $1,000 for a simple 1 minute with no special effects video; $1,000 – $5,000 for more complicated videos with effects and high-quality production elements.

How do you price training videos?

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How much should I charge for an online training course?

Make your baseline price higher than you think We're just going to lay it out: Consider pricing your online course at least $100. Because you've validated your idea, acquired an audience, and developed your course, you already know it's valuable. A good baseline price for a course is $100, if not more.

How much should I charge for a 1 minute video?

With production rates ranging from about $1,000 to $10,000 per finished minute, you can expect to pay somewhere between there for your 1 minute video. A good rule of thumb is to budget about $3,000 for a 1 minute video. Keep in mind that the 1 minute video cost will dramatically increase for complex videos.

How should you price your course?

How to choose a price for your online course:Do not price your course based on its length. ... Take a look at your competition. ... Quantify the value of the outcome your students can achieve. ... Test different price points. ... Consider your credibility/authority in your market. ... Consider the cost of your customer's alternatives.More items...•

How much should a mini course cost?

Create a mini course More specifically, a mini course can be described as shorter in duration than the full-length course, and often it doesn't offer additional assets like printables, so generally, it requires less time to prepare. You can make your customers happy with a mini course at a low price range of $10-$50.

How much do online courses make?

Your online course could earn anywhere from a $0 – $50k+ per month. Many course creators will earn $1 – 5k/month and there are numerous examples of online course teachers earning $10k – $50k per month.. There are lots of factors that will determine how much you can earn by selling online courses.

How long should your online course be?

Most experts confirm that a good length for a web-based course is somewhere between 15-30 minutes. This traditional opinion builds on psychological research, specific content patterns and, more often than not, gut feeling.

How much does it cost to develop a training program?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

How much should a freelance video editor charge?

Depending upon the region you are located in and the level of experience of the video editor, professional video editing rates range between $75 to $150/hr.

How much should I charge for a 2 minute video?

Advids suggests, a 60-second 1-2 minute video cost is between $1,000–$5,000. The 1-2 minute video cost depends on style & scope of video production service.

How much does a 60-second video cost?

between $5,000-10,000They're actually one of the most expensive types of video content you can create with a 60-second video typically costing between $5,000-10,000. They can even cost all the way up to $35,000 just for one minute.

How much will 1 hour of learning cost in 2021?

In 2021, 1 hour of learning content can cost about $8,542 - $36,320 ($22,431 on average).

What is online course development?

Online course development is a complex process, and the price of course creation can vary depending on learning platform, course content, eLearning industry, and other factors. If you want to get a detailed cost analysis research for your eLearning project, pleasefeel free to schedule a demo. Tweet#N# .

How long has Sergiy been in eLearning?

Sergiy has 18 years of experience in eLearning and management. Creating educational programs, career paths, online and offline courses he is making the educational world better as a co-founder of RG.

Is eLearning still relevant?

The eLearning market changes, new eLearning trends, and technologies rise and the course should remain relevant. As we all know, even the most popular distance learning courses might need to be adjusted over time, if new breakthroughs occur in the subject matter, new data should be added or some statistics should be updated.

Is online course development complex?

Note: Online course development is a multi-stage and complex process, and it is impossible to know the price in advance thoroughly. There are too many variables in the final price tag equation that affect pricing. To get a complete and accurate estimate, you should contact the experts in online course creation and book a demo to tell all the details about your upcoming project.

Is all training material ready for LMS?

So, all the training material is ready, and now is the time to add it to your chosen LMS. However, this is not just a process of "pouring" content into the system. It is necessary to fully transform it into a ready-made course using the LMS tools. In addition, it is vital to ensure the maximum quality of the finished course, so proofreading and error checking is critical.

Is it possible to re-create a course?

C reating a course is almost impossible without a team of specialists who will take on specific tasks.

How Long to Create an Hour of Video?

Let’s start by going through an estimate of how long it takes to create that one hour of video.

How many people watch online courses every day?

A lot of online courses are set up like the image below: According to research, 78% of people watch online videos every week and 55% view online videos every day. Watching videos online is a popular way to consume course content.

How long does it take to produce one hour of eLearning?

I’ve read other articles claiming it costs $10,000 and takes 90 to 240 hours on average to produce one hour of eLearning material.

What is the most popular format for online courses?

Video with audio is the most popular format for an online course. Most courses consist of videos with a menu to navigate the course. Sometimes there’s supplemental text or links to supplemental materials beneath the online video. A lot of online courses are set up like the image below:

How long does it take to make a video script?

No matter which type of video you’re creating, you’ll start with the outline and script creation first. I estimate it will take 3 to 10 hours to script out 1 hour of video depending on the level of detail you’re including and your expertise of the subject matter.

What is live action video?

Live-Action Videos. This is a video where you’re filming live-action. Live-action can include you in the video, your hands, or you can move objects around and film them as you go. The main point with live-action is that it’s not your screen and it’s not an animated video. Instead, it’s live objects or an instructor.

How long is an online course?

Most complete online courses are at least an hour long. If you’re planning for your course to be 3 hours then you can take the 1 hour time estimate and multiple it out by 3 to give you your approximate costs. So I’ll stick with one hour of video course content for this case study.

How much does a training video cost?

But as a general rule of thumb, training videos cost around $1,000 to $3,500 per finished minute (+GST).

How long does it take to film a one hour training video?

A while ago, a prospective customer rang us up and tried to tell us that he gets one hour training videos made with one day of filming. Typically, we require 4-6 days of filming to make a one hour training video interesting and effective. That one hour training video must have been as interesting as watching paint dry.

Why are training videos so effective?

What makes training videos so effective as a training tool, is that information is presented with both audio and visuals which reinforces information in multiple brain areas, this dual-encoding process increases the chance that material will be stored in long-term memory.

How long do you need to use training videos?

Just like a new van, a training video is often in operation with your company for a minimum of five years (depending upon how often your procedures or equipment change, but over the last 20 years most of our clients have been using our training videos for around 7-10 years).

What is the difference between a pro and a consumer camera?

Amount of filming (minimum half day, depends on number of crew and camera used) Type of camera used (consumer, pro or broadcast series. Consumer is at phone quality or small home video camera, while pro is generally used for weddings, while broadcast is used for television production.

Do cheap video production companies stay in business?

Often, cheap video production companies are one man bands that don't stay in business very long. This is an issue when you want to make changes down the track because you can't get in contact with the person who made it, as they've gone out of business.

Can you use actors in training videos?

Here are some of the most commonly used additions: Actors - Generally, we don't recommend using actors . Mainly because they are expensive and also because if it is to train your own staff, it is more effective to use your own people.

How much does it cost to make a training video?

In general, the training video production costs around $300 – $2000 per minute of video. The price will be flexible depend on what type of video that you choose, the complexity of the content, and video effects.

What is training video cost?

Training video cost (budgeting) is known to be the first and foremost criteria for corporates. Clients consider it when they are having initiatives to develop training videos. There are numerous options available in the market from talking heads to animation, each of them carries its own advantages and disadvantages. It depends on the corporation’s purpose to decide which type they should choose. In this article, we want to show you the big picture of the market and how you should manage your training video cost.

How is training video pricing decided?

The training video pricing is decided based on the level of complexity, the resources to make, and the effect it can deliver. Don’t hesitate to contact us for more details.

How much does a video with no special effects cost?

The price range for this type (Mid-range): $300 – $1000 for a simple 1 minute with no special effects video, $1000 – $5000 for more complicated videos with effects and high-quality production elements.

Why is a screenshot used in online courses?

In comparison with the previous type, it is more commonly used in online courses because of its way of presenting ideas. It is an easy way to transform your existing slides into a video to serve the purpose of remote teaching. With this type, learners can utilize the screenshots from the video as their personal notes.

How long does it take to make a VR/AR video?

VR/AR requires a great amount of time from 3-24 months to finish one video. It is a large constraint for any near deadlines. Set-up devices and let your employees use them are other challenges that you need to keep in mind. This type of video might be more of a burden than a reward within the corporate training context. Also training video prices can vary vastly as the technology required is demanding.

What is talking head video?

Talking-head video can serve the purpose of simply explaining the content or introducing a particular topic. The correlation between the resources spent and the quality received is quite fair if you choose the right vendor. The upside for this type is the simplicity in execution. You might just need a cameraman, a room with good lighting, the lecturer, and a bit of post-production. It is a go-to solution for low budgets and tight deadlines. However, it does not guarantee the end goal of delivering the message since it does not differ itself from an offline class. With some graphics on, it may attract more attention. But at the same time, it might raise the training video cost since post-production will be more complicated with the combination of real footage and graphics.

How much does it cost to edit a video?

So, how much does it cost to edit a video? Based on thousands of projects we worked on at Veedyou.com, the average cost to edit a video is 259 USD.

How much does a video editor cost?

Based on the above data, the hourly rate of a video editor will be between 25 USD and 45 USD, for a beginner video editor, between 45 USD and 60 USD for an advanced video editor and for an expert video editor the hourly rate varies between 60 USD and 100 USD.

What do wedding videos need?

Wedding videos always need to have a nice and polished look. These generally need more attention to detail and have a cinematic look.

How much time does it take to edit a YouTube video?

But I found that most of the time, for a YouTube vlog-style video, for each minute of finished edit we need roughly 1 hour of work in post-production. More or less.

How long does it take to edit a video?

We don’t have a record of the average editing time per video, but a ballpark estimate would be around 5-6 hours per video. That includes everything such as the revision process.

Is the advanced video editor hourly rate accurate?

That numbers are right at the top end of the advanced video editor’s hourly rates. So the numbers are pretty accurate.

Should video editing be priced per hour?

Me personally, I feel like creative work such as video editing should never be priced per hour. You can always come up with a different idea on how a cut, a transition or the color grading should be made and you can just keep going on and on forever.

Do you need years of experience to facilitate a conference?

You don't need years of experience to successfully facilitate, but you do need to share why your attendee would trust coming to your event. Additionally, if you price it too far out of the budget for a struggling college student and single mom, your event will have low attendance.

Can you break even on a webinar?

NOTE: If you are creating from scratch, you may break even on your first workshop, webinar or training. However, my assumption is that this you will knock it out of the ball park, and continue to use this workshop as a leveraged multiple income stream, and/or or a way of generating other interest in your business. For example, you will likely have attendees contacting you to work with you as a clinician and or coach when you facilitate an excellent presentation, workshop or webinar. If you have supportive books and materials, this is also likely to generate some sales in the passive income department as well.

How much does a 1 minute video cost?

A good rule of thumb is to budget about $3,000 for a 1 minute video. Keep in mind that the 1 minute video cost will dramatically increase for complex videos. Likewise, a simple how-to may be far less than the estimated $3,000 .

How much does it cost to make a video?

The average cost of video production per minute is between $1,000 and $10,000. This includes a wide range of production related costs such as script-writing, location scouting, cameramen, and actors. A 1 minute how-to video that has no script, does not require voice-over talent, and requires very little editing will cost significantly less than a 1 minute video that requires presenters, special audio files and a significant amount of time editing. Both are a 1 minute long, short video production, but they will have considerably different prices due to the services necessary to produce them.

How much does it cost to make a video?

On average, video production costs between $880 and $1200 nationwide. Video production cost is based on a few factors, including the total runtime of the video, the number of cameras required, location, and graphics.

How do video production companies charge?

Some video production companies set their prices based on the runtime of the final video. Other production companies charge an hourly rate for the time it takes for all aspects of a production, including preparation, shooting and editing the video. Here are a few examples from Thumbtack video producers on how runtime affects the total cost of production.

What affects video production costs?

As we mentioned, the cost of video production is based on a few factors, including total runtime of the finished video, the number of cameras required, shooting location, and if you’re looking to add graphics. Typically, commercial videographers don’t offer a standard pricing menu. Instead, they consult with clients and then quote a price based on the requirements, time and labor necessary to complete the video to the customer’s satisfaction.

How to hire a video production company?

There are a few steps you can take to aid in your decision making and to ensure that you hire a video production company who will be the right fit for you or your small business: 1 Ask for reviews: Reviews from other satisfied clients are crucial in your decision-making process, so seek them out online or ask the video production company for testimonials. 2 Schedule a consultation: Since many commercial videographers don’t offer a standard pricing menu, they will typically consult with clients and then quote a price based on the requirements, time and labor necessary to complete the video to the customer’s satisfaction. 3 Determine your budget: Figure out how much you have to spend on professional video production. Aligning in the upfront about your budget will save you both time and energy in the long run. 4 Figure out your needs: What is the subject matter? Is your video for personal use, a marketing video, or a corporate video? Will you need to shoot in multiple locations? Will you require b-roll footage? Whichever the video type, knowing exactly what your needs are before scheduling your consultation will help the process go smoothly.

Why do commercial videographers offer packages?

Some commercial videographers offer standard packages to keep things simple for clients who may not want a custom production.

Why hire a professional videographer?

A lot of time, equipment and labor goes into producing a top-notch video, and it pays to hire a professional videographer to create the best final product possible for your video needs.

What is included in American Media Professionals package pricing?

For example, package pricing for American Media Professionals of West Palm Beach, Florida, includes on-location time for the shoot, music rights, professional voiceover, editing and uploading to YouTube. All of these services may be additional add-ons at other video production companies, so it’s important to understand what’s included ahead of time.

What goes into the price of a training workshop?

Even before we think about your skills, knowledge, experience and the value you offer (more about these below), the price of a training workshop must include several more tangible elements.

What to do if you plan to offer a training workshop that’s open to the public?

If you plan to offer a training workshop that’s open to the public or people from different organisations then you will need to settle on a price for each attendee.

Can't afford workshop?

Some people are struggling for money but others aren’t. If someone can’t afford your workshop right now, then it just means they don’t have the budget.

Can you use the same workshop multiple times?

If you have to start from scratch every time you run a workshop, it will eat into your potential profits.

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Decisions Related to Online Course Development

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The first decision you need to make to begin figuring out the costs is the type of content you’re creating. Will your online course consist of multimedia like video with audio, one or the other, or text-based? Video with audio is the most popular format for an online course. Most courses consist of videos with a menu to navig…
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One-Time Costs vs Time Related Costs

  • There are a few different types of costs involved in creating online courses. The first set of costs are your one-time costs for software or equipment. You can re-use equipment or sometimes rent equipment to save money. We’ll get into the one-time costs later. Costs that are more difficult to measure are time-related costs. Obviously, if you’re paying an instructional designer to create yo…
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How Long to Create An Hour of video?

  • Let’s start by going through an estimate of how long it takes to create that one hour of video. But before we can get to our video time estimate, we need to consider what kind of video we’re going to create. Will it be a live-action, screen recording, or animation-style video?
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Visual Video Decisions

  • There are decisions you need to make depending on what type of video you’re creating; live-action, screen recording, or animations. I’ve got a few pathways here depending on the type of video you’re creating. What you’re doing here is deciding on the visuals for your videos.
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Voice Over vs Live Action Audio

  • Depending on what type of video you’re doing, once your visuals are ready you need to record your audio …
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Estimate Considerations

  • As you can see, live-action takes less time to do. The time can vary based on the amount of practice you do and how many breaks you need between takes. Of course, if you’re recording yourself giving a slideshow presentation, you need to create that presentation and record it live. So that will take even longer! The thing is, these estimates are just for one hour. But if your cours…
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Supplemental Material

  • As explained above, I suggest creating an add-on to go along with the video. This takes extra time, but it will greatly enhance the value of your course. You can include a quiz (even 12 questions covering 1 hour of video will work). Quizzes or assessments make the most sense when you’re covering a difficult educational concept. For each module in my course, I created a short quiz. If …
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Time Estimates For 1 Hour of Video and Supplemental Material

  • Here’s the total time estimate for both the video training and the supplemental material production: Use this to help you figure out the time it will take you and estimate the costs involved.
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Costs For One-Time Physical Equipment

  • Now here’s where everyone will start incurring costs unless you already have all this equipment. First of all, you need a computer, but it doesn’t need to be anything super fancy. Hopefully, you already have access to a computer (a desktop or laptop will work). There’s so much variety in computer costs that it’s hard to estimate. Most people already have a computer (or access to on…
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One-Time Costs For Software

  • In addition to the physical equipment, you’ll need software. Once again, it’s different whether you’re doing presentation-style videos or live action videos which I’ll cover below.
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