how much information should you write in an email drip course

Full Answer

How to write an Email drip campaign?

Just write your email in the same way you’d talk to the person in real life. Don’t overuse their name. Once at the beginning is fine. Conclusion There’s no one-size-fits-all for email drip campaigns. Every marketing strategy is different, and every business has different goals. The most important point is this — havea drip campaign.

Why should you drip your online course content?

Drip course content keeps your students engaged from day one until the end of your course. Learn how, why, and when to drip your course content with Podia. Why should you drip your online course content? When you create and sell an online course , you have two options for delivering course content to your students:

What is drip-feeding course content?

Drip-feeding course content keeps your students engaged and motivated, which drives higher completion rates for your courses. Instead of facing a flood of content all at once, students can work through the course at a set, manageable pace, with each week's content building on the previous week's module.

How does drip work in podia's online course builder?

The drip feature in Podia's online course builder delivers your course content to your students section-by-section over time. When a student purchases your online course, they'll be able to preview the title of all of the content within the “Upcoming” section. They can also keep track of the delivery schedule via the countdown above each section.

How long should a drip campaign email be?

two to three paragraphsUnless it's a case like that one, however, you want them to get to the CTA as quickly as possible. That means keeping your drip campaign emails two to three paragraphs long.

How do you write a drip campaign email?

Basically, you need to get clear on this: Have a goal, and focus on moving recipients towards that goal. Don't let the complexity of drip campaigns throw you off. Sure, there may be triggered actions, varying sequence rates, autoresponder snafus, and whatever.

How long should email classes be?

Your email course length A common email course length is 5-7 days with one email (containing up to 1,000 words) sent per day. If through experimentation you discover that a different course length is more efficient for your specific target audience, then go with that.

How do you optimize a drip campaign?

Here are seven steps to follow.Segment your drip email lists. ... Set rules and triggers. ... Produce different types of content. ... Play with different formats. ... Decide the order. ... Give them choices before they unsubscribe. ... Track your results and relentlessly optimize your funnel.

What does a good drip campaign look like?

The mark of a good drip email campaign is the prospect not even realizing that it's a pre-written, automated email. It should delight your recipients and make them think that it was written only for them.

What is email drip campaign KPI?

KPIs—or key performance indicators—are measures of the performances of different aspects of an email campaign. There are many different types of insights you can gain from tracking email KPIs. Mostly, you'll want to know who opens your marketing emails or who forwards them to other contacts.

How do I write an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

What is an email drip sequence?

Also known as a drip sequence, a drip email campaign is an automated email marketing strategy designed to deliver several emails to a subscriber over a specific period. The emails are triggered by an event or action performed by the customer and are set to go out at predetermined intervals.

What are some elements you take a look at when creating an email drip campaign for a client?

Here are six major elements you need to follow to ensure your automated emails are a success:Build a campaign around your goals. ... Automated customer journeys. ... Nail the first email. ... Find a cadence that works for you. ... Testing and revisions.

How do I create a drip marketing framework?

Once you've lined up your tools, it's time to start your first drip campaign.Identify Your Target Audience. Drip marketing works best when you segment your audiences based on their needs and your goals. ... Write Your Messages. ... Design the Ideal Drip Campaign. ... Launch The Drip Campaign. ... Adjust and Reinvent the Campaign.

What is drip email?

What is an Email Drip Campaign? An email drip campaign is an automated series of emails that are sent to new leads, customers, or prospects with the goal of getting them to take an action. Email drip campaigns are generally composed of a sequence of 3-10 emails, each geared toward nudging the recipient to take a desired conversion action, ...

Why is drip email so good?

With the right tools, you can set and forget your drip email campaign—and let emails flow in response to triggers initiated by your prospects and customers.

Why Use Drip Email Campaigns?

Drip email campaigns are powerful because they enable you to establish familiarity with recipients through the mere exposure effect, and they allow you to be persistent.

What happens if someone downloads an eBook?

If someone downloads an eBook, they should fall into a different branch of the drip campaign. If someone signs up for a free trial, they should fall into a different branch. Audience targeting. The same message doesn’t work for everyone.

How to respond to emails that look like they were sent by an actual human?

Avoid using fancy HTML formatting, fancy images, or anything else your design team thinks looks good. Just use simple text with no formatting.

How long should I wait between emails?

Wait at least a day between emails, and preferably a few days (i.e., don’t send 20 emails a day like a madman). But at the same time, don’t wait too long, or your prospect may forget about you. Great subject lines. I know we talk a lot about the importance of subject lines in email sales and marketing.

What should an email tie back to?

They should tie back to the messages you’ve sent in the past. For example, in one email, you may introduce prospects to an eBook, webinar, or another piece of content. An email in the future may follow up and ask those prospects what they thought about your content. Measurement and analysis.

Why should you drip your online course content?

Drip-feeding course content keeps your students engaged and motivated, which drives higher completion rates for your courses.

What is drip content?

That second option is called drip content, and it helps you hook your students from the minute they sign up, taking them on the journey that you envisioned when you put pen to paper (or fingers to keyboard) and dreamt up your course in the first place. When you drip content, more students will stick with your course until ...

What happens when you drip content?

When you drip content, more students will stick with your course until the end -- and you'll know that you're having a real impact. They'll tell their friends about your course, and even more students will go through that same learning experience (and love it). Keep reading to learn how Podia makes it easy to drip online course content -- ...

How long is the Podia trial?

See how easy it is to run your business on Podia with a 14-day free trial.

Why do people dripping in batches?

Dripping the content to them in batches ensures they keep going at the course without feeling overwhelmed."

How to sell online courses?

When you create and sell an online course, you have two options for delivering course content to your students: 1 Give it to them all at once, and leave them to their own devices, hoping that maybe they'll actually get through all the content, although it seems pretty unlikely . . . 2 Create an immersive, engaging experience that guides your students through your course at a set pace, letting them really take in every lesson and learn from the content you spent all that time perfecting.

What does it mean when a trainer captures your students' attention?

Trainers like Chris know that when you capture your students' attention throughout the course, it creates a better experience. In turn, that means you can have a bigger impact on your students, and they'll be more likely to tell others about your course.

How to make drip email campaigns effective?

For your drip email campaign to be effective, you must send personalized emails. And the only way to do this is by segmenting your email list. Doing this helps you find common traits among your subscribers that you can leverage to create personalized email content.

Why are drip emails so effective?

Automated emails are so effective because they enable you to send targeted and personalized messages to each of your subscribers.

What is a drip email campaign?

Also known as a drip sequence, a drip email campaign is an automated email marketing strategy designed to deliver several emails to a subscriber over a specific period. The emails are triggered by an event or action performed by the customer and are set to go out at predetermined intervals.

Why are automated emails important?

Automated emails are so effective because they enable you to send targeted and personalized messages to each of your subscribers.

What are the advantages of drip marketing?

Lead nurturing. Another advantage of drip campaigns is that they are the perfect tool for nurturing your leads. Business is all about managing customer relationships. Sadly, however, you can’t handhold each customer as you take them down your sales funnel. But with a drip email campaign, you can come close.

Why is drip marketing important?

That’s because research shows that it takes about eight touchpoints to convert a prospect into a customer.

What is the action you want your subscribers to take?

The actions you want your subscribers to take must be tied to your business goals. But for your subscriber to make a move, you must tie a benefit to the action you want them to take. Also, the actions your subscribers take (or don’t take) are used as the trigger for the next email in the campaign.

What is drip marketing?

Most email marketers are familiar with the drip campaign — a series of triggeredmarketing emails to potential customers. Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuableto your marketing efforts. But they’re only as good as the emails you write.

How many P.S.s to each email?

Add A P.S. Or Two To Each Email

What to do if you can't write?

If you can’t write, don’t want to write, or don’t think you have the time to write a drip campaign, please outsource it. Your campaign is an incredibly important part of your marketing process. You don’t want low-quality work.

Do you have to be afraid of long emails?

Don’t be afraid of long emails, though. It simply depends on your users.

Can drip campaigns throw you off?

Don’t let the complexity of drip campaigns throw you off. Sure, there may be triggered actions, varying sequence rates, autoresponder snafus, and whatever. But regardless of the technical differences, focus on your goal.