how long shall i market a live course?

How long should an online course be?

Jun 01, 2020 · Social media, content and email marketing. We’ve put together all the tips you need in order to market your online training courses or workshops. Markitors. #1 SEO Company for Small Businesses. Contact. Table of Contents. The popularity of online courses and training workshops has exploded over the past decade.

How can I market my online course or business?

Sep 14, 2016 · The answer is yes, so long as you focus on the how, specifically the 4 “P”s and how they relate to continuing education. Product refers to …

Can I have a longer course?

Jan 16, 2019 · Go onto these online forums and start posting regularly. Link back to your content and also mention that you have an online course that may be able to help them. 5. YouTube. YouTube is a great way to get ranked because there is a lot less competition. Take something like setting up a wordpress website.

Is paid traffic the best way to market your online course?

Aug 03, 2019 · The quick answer to this is that the value of a course is less about the duration of it, but rather in whether or not it delivers the learning outcomes that it promised in the sales copy. However long it takes to provide the promised outcomes, is how long your course should be – provided that the delivery was as ‘to the point’ as possible.

What is a good length for an online course?

The Optimal Online Course Length Most experts confirm that a good length for a web-based course is somewhere between 15-30 minutes. This traditional opinion builds on psychological research, specific content patterns and, more often than not, gut feeling.Apr 4, 2022

How do you successfully market an online course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•Aug 23, 2021

How long should a course last?

While based on our data, 10–25 hours is a good goal, it isn't the be-all and end-all of course lengths. What matters more than your course length, is the value and transformation you're providing through your course. Here are some factors to consider in deciding on course length.Oct 2, 2020

How many hours a week is an online course?

Thus, many online courses run the same length as their on-campus counterparts. This means that a semester-based schedule will include approximately 15 weeks of work for 9 hours per week or 135 hours total for the semester for each 3-credit course.Jun 9, 2021

Do online courses sell well?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

What is the best marketing strategy?

The best marketing strategies to try in 2020Educate with your content.Personalize your marketing messages.Let data drive your creative.Invest in original research.Update your content.Try subscribing to HARO.Expand your guest blogging opportunities.Use more video.More items...•Jan 7, 2020

How long is a short course?

You can find short courses that are one week long such as summer courses, introductory sessions or certificate programmes on the basics of a computer programme. Usually, however, they last between four days and one month.Jan 12, 2022

What does course length mean?

5 a period of time; duration. in the course of the next hour. 6 the usual order of and time required for a sequence of events; regular procedure.

How long are online classes a day?

On average, students spend four hours online. The is no definitive guideline as to how long online learners need to be logged in. Different states, school districts, and independent academic institutions have issued memoranda concerning students' schedules in the United States.

Do online classes take more time?

The study found that it took instructors an average of 10 hours to plan an hourlong online lecture, compared to eight hours for an in-person lecture. Planning an entirely new unit took 100 hours for online students and 96 for face-to-face students.Sep 22, 2017

How much time should I study per credit hour?

approximately 2-3 hoursBest Practices for Success: How to Maximize Your Time Research suggests that students should spend approximately 2-3 hours, per credit hour, studying in order to be successful in their courses.

What is an online course?

An online course is a lot like an office meeting. If people feel like it could’ve been handled in an email, you’ve probably overthought it, cut into everyone’s lunch hour, and need to go back to your talking points.

What is learning curve?

A “learning curve” is more than just an idiom. It refers to the rate at which new knowledge is acquired and the expense of time in doing so. I.e., how hard it is for a beginner and an expert to pick up new information, and more to the point, how long it takes for both.

Who is Lauren Cochran?

Lauren Cochran is the Director of Content for Podia, an all-in-one platform where online courses, digital downloads, membership websites, and webinars – alongside their creators – thrive. Ironically, she gets tongue-tied talking about herself, and can usually be found with a to-do list in hand.

Is time a precarious resource?

Time is a precarious resource. We never get it back, and if we spend it unwisely -- especially other people’s time -- then we lose even more of it to regret.

Why do you create a training course?

If you’ve created a training course or workshop, it’s probably because you have a wealth of experience you want to share with the world. You’re leveraging skills and knowledge you’ve developed throughout a long career to create a new business—why not leverage all the connections you’ve made too?

What is the best social media content?

Infographics and videos are the perfect social media content. As long as they contain valuable content that naturally segues into your product, you are sure to get marketing value. These can be teasers of an upcoming webinar, snippets from a course, or informative videos about a related topic to engage your audience.

How does SEO affect your website?

SEO will move your site up search engine results pages, increasing organic website traffic— and that means more course enrollments. By publishing articles on authoritative websites, you can improve your site’s backlink profile, one of the key factors in determining search engine rankings.

Who is John Maxwell?

Just look at John Maxwell, one of the most well-known leadership ‘gurus’ and #1 New York Times Bestselling author. Maxwell was recently featured in Forbes to discuss his leadership advice. He offers training courses online and, of course, has an extensive blog. 4.

Who is Jack Canfield?

For example, Jack Canfield, a bestselling author and personal development coach, has been able to rack up over 145,000 subscribers on Youtube. Canfield has a multifaceted approach to training with online downloadable PDFs, video lectures, in-person workshops, and more.

Is YouTube the most popular video sharing platform?

In fact, YouTube is the most widely used video-sharing platform in the country. As of the end of 2019, an amazing 73% of American adults used YouTube’s platform, eclipsing Facebook’s 69%, according to data from the Pew Research Center. Creating a YouTube channel isn’t easy.

Is it easy to create a YouTube channel?

Creating a YouTube channel isn’t easy. You’ll need to produce high-quality videos, get familiar with YouTube SEO, and market them like you would any other product if you want them to find an audience at first. However, once you start building your audience, the benefits can be incredible.

What is inbound marketing?

Whereas inbound marketing is about attracting the customers by offering them valuable resources and information. This can be relevant blog posts about your courses, or useful posts on social media with links to interesting articles or other content that is relevant to you potential delegates.

What is Facebook Ads?

Facebook Ads is the advertisement tool and campagne builder created by Facebook. When you create ads through Facebook Ads, your ads are shown to potential customers on Facebook and Instagram.

What is Google Adwords?

Google Adwords is the advertisement system from Google, and is a great plave to market your online courses. Anyone can place bids on adpacement connected to specific keywords. If you are doing HR-courses, you can bid on keywords such as “HR-courses London”. Then your website will appear as the top three results when potential delegates Google those keywords. If you want to learn more about Google Ads you can do so here.

What is content marketing?

Content marketing. This first tactic is all about creating helpful content for your audience. This may be videos, blogs, or helpful resources and guides. The aim of content marketing is to create targeted content for your particular audience and to generate awareness and engagement around your brand.

What is affiliate marketing?

Creating an affiliate marketing program can be a helpful tool to diversify your partner marketing strategy. Whereas a webinar or blog swap may not include paid placement, affiliate marketing involves paying a commission to those promoting your product or service.

How to optimize a website for SEO?

On-site and off-site SEO are the two main components to consider. If you’re new to SEO, focus on getting your on-page elements right first. This means optimizing elements like: 1 Page titles and descriptions 2 Use of H1, H2, and H3 tags 3 Setting intentional image ALT text 4 Optimizing your text-based content (such as blogs and web copy) with relevant keywords 5 Internal linking structure 6 Technical SEO like site speed and structure

Why is social proof important?

Social proof is important to establish since it’s been proven to result in higher conversion rates across websites, sales pages, and landing pages. Let’s look at some examples of the ways you can use social proof in your marketing strategy.

Who is Jonathan Levi?

Jonathan Levi is an entrepreneur who runs an academy of online courses on how to become a superlearner. To build instant credibility with his audience, he features press and partner logos prominently across many of his sales pages.

What happens if you don't use social proof?

If you’re not using social proof in your marketing, you’re missing out on a lot of opportunities to engage and convert your audience. This may take the form of testimonials on your website, customer ratings on your online store, or simply logos of the partners or customers you work with.

Is paid traffic a marketing tactic?

Paid traffic. Paid traffic is a powerful marketing tactic. But it’s last on the list because it comes with a caveat. Before you throw a bunch of money into ads to market your online course or business, you want to make sure you’ve done a few things first.

1. Reddit

Reddit is a great place to start and promote your content. There are tons of Reddit threads from side hustles, to making money, to investing, to soccer.

2. Pinterest

Pinterest isn’t suitable for all online courses, but it’s a great tool to drive traffic in certain niches.

3. Other social media

Depending on what your niche is, other social media platforms like Facebook, Twitter, and Instagram are also helpful to drive traffic to your website and course.

4. Online Forums

This is similar to Reddit promotions. There are tons of online forums out there. For example, let’s say you are doing a course on calligraphy.

5. YouTube

YouTube is a great way to get ranked because there is a lot less competition. Take something like setting up a wordpress website.

6. Reviews from other people

Okay, I admit this one makes me a bit nervous sometimes. It makes me nervous because you’re basically cold emailing someone.

7. eBooks

This is one really cool strategy I actually learned while I was researching a website I was building.

1. Keep to one key point per video

As online instructors we can often be tempted to over-deliver and over-explain (it’s that over-giving nature of an educator at work!).

Why you should make shorter online course videos

Shorter really is sweeter. There are a number of reasons for making your online course videos shorter, and some I discuss in this article too.

2. Make sure every video answers a question

People want information, they want practical tips, they want to know ‘HOW’ to do something, or exactly what steps they should take to get a specific result.

3. Try to answer the question in 2-9 minutes

I said earlier that there is no ‘right or wrong’ when it comes to video length – as if it takes 30 minutes to appropriately answer a question and it’s delivered in the right way, then so be it.

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How long should an online course be?

An online course should be as short or long as it needs to be in order to deliver the learning outcomes it promises. In practice, you might create a course that only has a few short 5 minute videos to teach something simple. For a more in depth flagship course you might make 25-50 video lessons each 5-20 minutes long.

How to make a course interactive?

Another way to make your course interactive is to add activities between presentations. So one section of your course may have 5 minutes of video. Then students are instructed to pause and complete a worksheet before returning to watch the remaining 5 minutes of video.

How long should a module be?

Each lesson of a module should be kept nice and short; just 5 – 20 minutes long. It’s best to create your courses with busy people in mind. A good amount of your students are likely people with full-time jobs and families to take care of. So it’s not convenient for them to sit down and watch a 30-minute video each day.

How to make a course fun?

Make your course an adventure. Give your students a reason to explore the course content. Even if that means making some kind of scavenger hunt to get them to go back and look at material multiple times to find a hidden word or something similar. Make them prove they understand.

Can you split a course into multiple sections?

It can be hard to accomplish. Instead of sacrificing quality content that you feel should be included, it’s usually worth splitting it out into multiple sections of the course. Worst case scenario, you can always attach extra material to the course in an appendix or “bonus section.”.