how doeshow did nwico change the course of international communication

by Laverna Balistreri 8 min read

Is the NWICO still relevant today?

Fraught with ideology, the debate about a New World Information and Communications Order (NWICO), tended to focus upon media ownership and upon the contending concepts of information as commodity and information as social good, upon the freedom of information as an individual versus a collective right.78 The collapse of the Soviet Union might provide an …

What led to the NWICO in the 1970s?

Jun 05, 2008 · Abstract. The New World Information and Communication Order (NWICO) is the result of a political proposal concerning media and communication issues emerging from international debates in the late 1970s. The term originated in discussions within the Non-Aligned Movement (NAM), following the proposal for a “new international economic order,” and …

What is New World Information and Communication Order?

The New World Information and Communication Order (NWICO): the expression “New International Information Order” (NIIO) appeared during the 1970s as a result of what they perceived as their disadvantaged situation in the field of information and communication. Third World countries, encouraged by the movement of the Non-Aligned countries (NAM), protested …

What happened to the NWICO dialogue?

Given the importance of communication to the international political economy, and the way that people understood one another and their position in the world, it is not surprising that efforts to fundamentally change the international communication system along lines promoted by NWICO have met with either a nonchalant reaffirmation of the status quo or outright …

What was the Nwico debate that emerged in the late 1970s?

The debate on the NWICO that started in the 1970s reflected criticism about non-equitable access to information and media imperialism. The NWICO saw the United Kingdom and the United States back out of UNESCO until 1997 for the UK and 2003 for the US.

What led to the emergence of new world information and communication order?

The New World Information and Communication Order (NWICO) is the result of a political proposal concerning media and communication issues emerging from international debates in the late 1970s.

What was the MacBride commission meant for?

The commission called for democratization of communication and strengthening of national media to avoid dependence on external sources, among others. Subsequently, Internet-based technologies considered in the work of the Commission, served as a means for furthering MacBride's visions.

What do you mean by the concept of international communication?

International communication can be defined as communication between nations, but we recognize that nations do not exist independent of people. International communication is typically government to government or, more accurately, governmental representatives to governmental representatives.

What was the NWICO debate all about?

Abstract. The New World Information and Communication Order (NWICO) is the result of a political proposal concerning media and communication issues emerging from international debates in the late 1970s.Jun 5, 2008

What was the reason for demand of NWICO?

NWICO demanded for establishing free and balanced flow of information without any cultural colonialism.

What is NWICO Slideshare?

The New World Information and Communication Order (NWICO) was younger sister to a 1974 UN-sponsored proposal for a New International Economic Order (NIEO). NWICO was created to foster more equitable communications between developed and developing worlds.

When did the MacBride commission submitted its report on the issue of news flow from developed to the developing countries?

Democratisation of Communication was the term used by ………………………….. commission in its report titled 'Many Voices One World'....Q.The MacBride commission submitted its report on the issue of News flow from Developed to the developing countries in …..C.1978D.1979Answer» b. 19802 more rows

What was the name of the report Mac Bride Commission?

In April 1980, the Commission delivered its final report titled, Many voices, one world: towards a new, more just, and more efficient world information and communication order (International Commission for the Study of Communication Problems 1980), also known as the MacBride Report after the Commission's president, ...

Why is it important to study international communication?

One of the most important reasons for studying intercultural communication is the awareness it raises of our own cultural identity and background. The self-awareness imperative helps us to gain insights into our own culture along with our intercultural experiences. All cultures are ethnocentric by their very natures.Feb 19, 2021

Why do you think the study of international communication is of a great importance?

Studying international relations is a great way to gain a deeper understanding of global issues. It's an intriguing and important subject which places great emphasis on economics, culture, education, and political science and examines the impact they have on society.

What is the impact of communication on the global society?

Global communication is directly affected by the process of globalization, and helps to increase business opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have changed the environmental, cultural, political and economic elements of the world.

Why was the US hostile to the NWICO?

According to some analysts, the United States saw these issues simply as barriers to the free flow of communication and to the interests of American media corporations. It disagreed with the MacBride report at points where it questioned the role of the private sector in communications. It viewed the NWICO as dangerous to freedom of the press by ultimately putting an organization run by governments at the head of controlling global media, potentially allowing for censorship on a large scale. There were also accusations of corruption at the highest level of UNESCO leadership in Paris.

What is the New World Information and Communication Order?

The New World Information and Communication Order ( NWICO or NWIO) is a term coined in a debate over media representations of the developing world in UNESCO in the late 1970s early 1980s. The NWICO movement was part of a broader effort to formally tackle global economic inequality that was viewed as a legacy of imperialism upon the global south. The term was widely used by the MacBride Commission, a UNESCO panel chaired by Nobel Peace Prize laureate Seán MacBride, which was charged with creation of a set of recommendations to make global media representation more equitable. The MacBride Commission produced a report titled "Many Voices, One World", which outlined the main philosophical points of the New World Information Communication Order.

How does technology affect privacy?

Technological developments have direct effects on access to information and on privacy. Access to information is the ability for an individual to seek, receive and impart information effectively. According to Guy Berger, “access to digital means of communication, even within the limits established by platform owners, is unprecedented”. Since the NWICO debate, many of the desired developments have come about through access to the internet and mobile phones. Many are now able to seek as well as impart information to the public. The one way information flow from Global North to South has been corrected partially due to this flow of information. The biggest barrier is now lack of access, and as of 2013 only one third of the population has such access (with some of the poorest regions having less than 10% access). There has been a significant increase in access to the Internet in recent years, which reached just over three billion users in 2014, amounting to about 42 per cent of the world's population. Nevertheless, issues remain such as the digital divide, the gender divide and the security argument. A digital divide is an economic and social inequality with regard to access to, use of, or impact of information and communication technologies (ICT). Social barriers such as illiteracy and lack of digital empowerment have created stark inequalities between men and women in navigating the tools used for access to information: it's the gender divide. With the evolution of the digital age, application of freedom of speech and its corollaries (freedom of information, access to information) becomes more controversial as new means of communication and restrictions arise including government control or commercial methods putting personal information to danger.

What are the issues of imbalances in global communication?

The American media scholar Wilbur Schramm noted in 1964 that the flow of news among nations is thin, that much attention is given to developed countries and little to less-developing ones, that important events are ignored and reality is distorted. From a more radical perspective, Herbert Schiller observed in 1969 that developing countries had little meaningful input into decisions about radio frequency allocations for satellites at a key meeting in Geneva in 1962. Schiller pointed out that many satellites had military applications. Intelsat which was set up for international co-operation in satellite communication, was also dominated by the United States. In the 1970s these and other issues were taken up by the Non-Aligned Movement and debated within the United Nations and UNESCO.

What was the MacBride Report?

In 1980 the MacBride Report was published. The report stated that the right to inform and be informed was critical to modern societies , and that information was a key resource. The report than proposed five main ideas of action to progress these goals. Include communication as a fundamental right.

What is news reporting?

News reporting on the developing world that reflects the priorities of news agencies in London, Paris and New York . Reporting of natural disasters and military coups rather than the fundamental realities. At the time four major news agencies controlled over 80% of global news flow.

What is the IMC?

Founded by a grass-roots synthesis of anti-Neoliberalists and activists, IMC was considered to be a pioneering effort to gain freedom of the press, and theoretically part of a more democratic "new world information order".

What was the concept of a new international information(later also communication) order?

The documents relating to mass media and informa-tion that emanated from the meetings of non-alignedcountries in the latter part of the 1970s indicate thatthe concept of a new international information(later also communication) order implied far-reach-ing reforms of the existing order, including all kindsof information – political, social, economic andtechnical; all the media – press, radio, TV, böcker,film, data banks, etc.; and all kinds of communica-tions technology: communications satellites, cable-TV, telecommunications, including the price and ratecontrol. That is to say, the proposals covered farmore than content and the direction of flows and ex-tended well into the organization and control ofstructures in the sector.

What was the demand of the non-aligned countries for a newinternational information order in UNESCO?

The demand of the non-aligned countries for a newinternational information order in UNESCO broughttensions to a head at the organization’s GeneralConference in 1976, where the formulation of a dec-laration on mass media to pped the agenda. The non-aligned bloc were partly successful, but no declara-tion was forthcoming from the conference. Instead, acommission, The International Commission for theStudy of Communication Problems, known as the‘MacBride Commission’, was appointed to studyall manner of problems of communication in theworld. One of its chief tasks was to

What was the concept of free flow of information?

The concept of “free flow of information” was for-mulated in the USA in the final throes of the secondworld war. No national frontiers should be allowedto hinder the flow of information between coun-tries. Before the war, Europe and the USA hadshared control over the international news market.The USA was, however, excluded from the exten-sive territories under the control of colonial powersGreat Britain and France, who controlled the flowsof information in their colonies.

What were the non-aligned countries' issues in 1973?

The non-aligned countries discussed issues relatingto mass media for the first time at their conferencein Algiers in 1973, i.e., some years before they for-mulated and raised their demand for a new interna-tional information order. That the demand for re-form of the world communications system arose outof the non-aligned camp was hardly sheer chance. Aprime factor was the tumultuous change that wastaking place in the world oil market. Oil flowed pri-marily from the third world to the industrial world,and the prosperity of the industrialized world de-pended heavily on the third world. Still, companiesbased in the USA, Great Britain and The Nether-lands controlled the world oil market. All thischanged (albeit not permanently) when the third-world countries whose oil reserves were exploitedbegan to act in concert. The ‘OPEC Crisis’ or ‘FuelCrisis’ of 1973, which brought a sharp rise in theprice of petroleum products, broke a position ofnear-total dominance that the USA had enjoyed forover a century and won the non-aligned countries anunprecedented bargaining position (Bjereld 1989,Karlsson 1993). The countries of the third worldhad already voiced demands for a new world eco-nomic order at the start of the decade. It was intheir interests to reform the structural factors thatcaused economic imbalances and injustices in the in-ternational system, yet up to now the countries hadnot been able to coordinate their efforts. Only afterthe success of OPEC (Organisation of Petroleum-Exporting Countries) and with the acquisition ofgreater diplomatic finesse were they able to formand maintain a more or less united front (cf.Bartelson & Ringmar 1985).

What was the MacBride report?

The report of the MacBride Commission, ManyVoices, One World, was one of the main points onthe agenda of the 21st General Conference ofUNESCO, held in Belgrade in 1980. As at the twopreceding General Conferences, Nairobi in 1976 andParis in 1978, mass media issues dominated. Thiswas the first time, however, that UNESCO woulddebate the concept of a ‘new world information andcommunication order’, a NWICO. How would theinternational political system respond to the recom-mendations of the Commission? Would it prove pos-sible to change the structure of world communica-tions by means of political decision-making? In thefollowing we shall consider the findings of an analy-sis of the debates and resolution that followed uponthe report of the MacBride Commission.4The general feeling before the General Confer-ence was that the debate concerning the MacBridereport would be heated and the confrontationsmany. This was not the case, however. Comparedto previous debates on the subject, the discussionsat the 21st General Conference were both construc-tive and open, even if no major changes of positionwere to be noted. A majority of the speakers in Pro-gramme Commission IV Culture and Communica-tion, where the MacBride Commission was de-bated, received the report favorably, which is not tosay that there was no criticism. The political differ-ences between East and West, North and South hadnot diminished.

What is the preamble of UNESCO?

The preamble of UNESCO Resolution 4/19 on theInternational Commission for the Study of Commu-nication Problems is reminiscent of Article 19 of theDeclaration of Human Rights and of Articles 19 and20 in the International Convention on Civil and Po-litical Rights. The first part of the resolution ac-knowledges the contributions of the non-alignedcountries in the area of information and communica-tion:

What was the 1980 General Conference?

As noted earlier, the 1980 General Conference wasapproached amidst mounting uncertainty as to thefuture of UNESCO. The third world’s demands forradical reform of the prevailing information orderwere characterized by some in the West as a threatto the ‘Free World’, as ‘Freedom under attack’(Fascell 1979). Many Western countries perceivedthe movement as an “effort by the Soviet Union andsome Third World countries to foster governmentcontrol of media under the guise of a New Worldand Communication Order” (Goddard-Power1981:142). Meanwhile, fatigue was widespreadwithin UNESCO, and many delegates felt that somechange was necessary if UNESCO were to live onin keeping with its statutes.